That why's Darrin Grandmason
interns like a hawk.
"I have to maintain a vigilant watch to make sure that something my interns are doing isn't violating someone else's IP," says Grandmason, the owner and chief executive of DNA on a Shirt, a company, based in Phoenix, Ariz. that creates T-shirts and customized artwork based on people's DNA.
Just last month, an intern -- he
has several long-term ones, some of whom are musicians -- found a music track on a news aggregator site, and presented it to Grandmason
, who immediately asked whether the music was free of a copyright.
More scrutiny on the part of the intern, in the presence of his
boss, revealed the music had an owner.
The intern's reaction was incredulity because his
friends apparently used other people's IP as a matter of course.
"There is a gray area, even among educated individuals who are trained in these matters," says Grandmason
"They believe, because digital material is 'out there,' that it's okay to 'borrow it.'"
, who has terminated one intern for poor IP diligence, is acutely aware that business owners can't be too careful.
interns, using Traklight
regularly -- to the tune of about a $50 subscription annually -- provides peace of mind.
"You have to develop a tight set of parameters," he
says, noting that many interns believe a lot of IP is up for grabs.