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2016-11-19T00:00:00.000Z

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Wrong Darren Serrao?

Mr. Darren C. Serrao

Vice President Marketing

Campbell Soup Company

Direct Phone: (856) ***-**** ext. ****       

Email: d***@***.com

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Campbell Soup Company

1 Campbell Place

Camden, New Jersey 08103

United States

Company Description

Campbell (NYSE:CPB) is driven and inspired by our Purpose, "Real food that matters for life's moments. We make a range of high-quality soups and simple meals, beverages, snacks and packaged fresh foods. For generations, people have trusted Campbell to pro ... more

Find other employees at this company (4,664)

Background Information

Employment History

Chief Growth Officer

ConAgra , Inc.

Profit and Loss and Marketing Positions

PepsiCo , Inc.

Education

bachelor's degree

Carleton University

Web References (123 Total References)


ConAgra Foods has appointed ...

www.russellreynolds.com [cached]

ConAgra Foods has appointed Darren Serrao as Chief Growth Officer. Serrao is responsible for the Growth Center of Excellence at ConAgra Foods that includes insights, innovation, research and development, and marketing. He most recently was Senior Vice President, Chief Marketing and Commercial Officer at Campbell Soup.


50 most innovative chief marketing officers 2016 - Business Insider

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40. Darren Serrao, Congra Brands chief growth officer

...
40. Darren Serrao, Congra Brands chief growth officer ConAgra Foods
Serrao came on board as Conagra Brands' chief growth officer in August 2015 from Campbell Soup, where he led US marketing. Reporting to the company's chief executive, Serrao leads the company's Growth Center of Excellence and is responsible for marketing, innovation, insights, and research and development.
Innovation is the really the core of Serrao's work. He says that smaller companies in the food market are driving two-thirds of the overall growth in the US food category because they are able to be "faster, more iterative."
Serrao told Food Business News that Conagra has been looking for "growth pockets" by disaggregating the 150 traditional food categories and regrouping them based on the foods' attributes and what consumers think of them. That work showed the "vegan" attribute appearing in many of its growth pockets - which may not have popped up when looking at the traditional food categories - changing the way it thinks about the vegan business opportunity.
Meanwhile, Serrao told The Chicago Tribune he has also been looking to "renovate" brands with "modern attributes," such as sourcing its Alexia frozen potato products from ingredients that aren't genetically modified.


The 50 most innovative chief marketing officers - Business Insider

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40. Darren Serrao, ConAgra chief growth officer

...
40. Darren Serrao, ConAgra chief growth officer ConAgra Foods
Serrao came on board as ConAgra Foods' chief growth officer in August 2015 from Campbell Soup, where he led US marketing. Reporting to the company's chief executive, Serrao leads the company's Growth Center of Excellence and is responsible for marketing, innovation, insights, and research and development.
Innovation is the really the core of Serrao's work. He says that smaller companies in the food market are driving two-thirds of the overall growth in the US food category because they are able to be "faster, more iterative."
Serrao told Food Business News that ConAgra has been looking for "growth pockets" by disaggregating the 150 traditional food categories and regrouping them based on the foods' attributes and what consumers think of them. That work showed the "vegan" attribute appearing in many of its growth pockets - which may not have popped up when looking at the traditional food categories - changing the way it thinks about the vegan business opportunity.
Meanwhile, Serrao told The Chicago Tribune he has also been looking to "renovate" brands with "modern attributes," such as sourcing its Alexia frozen potato products from ingredients that aren't genetically modified.


Darren C. ...

www.sec.gov [cached]

Darren C. Serrao Chief Growth Officer

...
Darren C. Serrao has served as ConAgra Foods' Chief Growth Officer since August 2015. As head of the Growth Center of Excellence, Mr. Serrao leads efforts to bring together insights, innovation, research and development and marketing teams to improve connectivity and boost speed-to-market; ensuring strong insights lead to relevant and timely products with the right marketing support. Prior to joining the Company, Mr. Serrao served as senior vice president, chief marketing and commercial officer at Campbell Soup Company where he led the U.S. consumer business, Campbell's largest line of business. Prior to that, he served as vice president of innovation and business development for Campbell North America. Mr. Serrao has also held several profit and loss and marketing positions during his career, including roles with PepsiCo and Unilever.


ConAgra Foods advertising profile (subscriber access only)

www.adbrands.net [cached]

Her duties were transferred to Darren Serrao who joins from Campbell Soup Company in the newly created role of chief growth officer.

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