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This profile was last updated on 12/23/14  and contains information from public web pages and contributions from the ZoomInfo community.

Senior Vice President Innovation ...

Campbell Soup Company
1 Campbell Place
Camden , New Jersey 08103
United States

Company Description: Campbell Soup Company (Campbell) is a global manufacturer and marketer of food products. The segments of the Company are U.S. Soup, Sauces and Beverages; Baking and...   more

Employment History

  • General Manager U.S. Sauce and Beverage
    Campbell Soup Company
  • Vice President General Manager Bev and Innvoation
    Campbell Soup Company
  • Newly-Created Role of Vice President and General Manager
    Beverages and Breakthrough Innovation
  • Innovation Vice President
    Campbell's North America
  • Vice President and General Manager
  • Vice President, Beverage Marketing
    V8 Beverages
  • Vice President General Manager, Bev and Breakthrough Innov
    V8 Beverages
38 Total References
Web References
Campbell Soup Company - Investor Center - News Release, 13 Jan 2011 [cached]
Darren Serrao, 44, is named to the newly-created role of Vice President & General Manager, Beverages and Breakthrough Innovation. Serrao will continue leading Campbell's healthy beverages business in the U.S. with the added responsibility of accelerating innovation across the company's U.S. retail businesses in simple meals, including soup and sauces, and healthy beverages. Most recently as Vice President & General Manager of Sauces and Beverages, Serrao has overseen the growth of Campbell's beverages business in the U.S., including the expansion of the "V8 V-Fusion" line and introduction of "V8 V-Fusion + Tea" beverages. Serrao joined Campbell in 1999 and has held a number of key roles in Canadian and U.S. marketing and sales.
In addition to the leaders named ..., 6 Aug 2013 [cached]
In addition to the leaders named today, Campbell North America Innovation Vice President Darren Serrao has been promoted to Senior Vice President, Innovation and New Business Development, where he will remain focused on leading innovation, commercialization and new business opportunities. Under Serrao's leadership, Campbell has accelerated its rate of innovation. He has led the launch of several new products designed to expand into faster growing segments and appeal to new consumer groups such as millennials.
"As a leader in providing authentic ..., 9 Sept 2008 [cached]
"As a leader in providing authentic vegetable nutrition, supporting Feeding America's National Produce Program is an important step in our long-term journey to bridge the vegetable consumption gap," said Darren Serrao, Vice President, Beverage Marketing, V8 Beverages.
As Campbell's head of innovation ..., 14 Feb 2014 [cached]
As Campbell's head of innovation Darren Serrao explained in 2012, "Their definition of cooking is different. Assembly is cooking."
"Their definition of cooking is ... [cached]
"Their definition of cooking is different," says Darren Serrao, of Campbell Soup, based in Camden, N.J. "Assembly is cooking."
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