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This profile was last updated on 9/12/14  and contains information from public web pages and contributions from the ZoomInfo community.

Dr. Darren Piercey

Wrong Dr. Darren Piercey?


University of New Brunswick
3 Bailey Drive Room 317
Fredericton, New Brunswick E3B 5A3

Company Description: The University of New Brunswick ( is the oldest public university in North America. It has a broadly based scholarly capacity, which has been...   more

Employment History


  • Ph.D.
21 Total References
Web References
Darren ..., 27 Oct 2012 [cached]
Darren Piercey
Darren Piercey Dr. Darren Piercey is the founder and CEO of CyberPsyc. He has a Ph.D. is cognitive psychology. He is a professor of psychology at the University of New Brunswick where he investigates the effectiveness of various 3D environments for the treatment of anxiety and phobia.
UNB | Fredericton | Faculty of Arts, 2 June 2013 [cached]
UNB Fredericton psychology professor Dr. Darren Piercey is using virtual reality to fight fear and anxiety.   More »
Darren Piercey, a psychology ..., 20 Nov 2013 [cached]
Darren Piercey, a psychology professor at the University of New Brunswick, founded the Fredericton company. Piercey was researching virtual reality treatments for anxiety and phobias, but he wanted to find a more accessible and affordable way to use technology to implement cognitive behaviour therapy. That is where CyberPsyc, accessible on any device connected to the Internet and focusing on dental phobia, general anxiety and public speaking anxiety, comes in.
How does it work?
In Step 1, the user is given some education, learning about anxiety and how it is treated. Which, says Piercey, "is the same info a psychologist would provide."
Piercey explains one United Kingdom patient is now able to sit through a dental appointment without taking sedatives.
"The cost of anxiety and stress and phobia in North America is around $45 billion in decreased productivity, missed (workdays) and the actual cost of providing health care," Piercey says.
Despite the fact five per cent of the population "will experience some form of mental disorder at some point," he adds, about one-third won't seek treatment. Accessibility, cost and stigma keep them away and prevent them from overcoming challenges.
"We're really reaching out to help those people who will never make an appointment to help people get over (anxiety) and become more productive and get back to work," Piercey says.
NBIF Invests $100K in CyberPsyc - NBIF - FINB, 23 April 2012 [cached]
Founded by University of New Brunswick psychology professor Darren Piercey, CyberPsyc has delivered a string of recent achievements. Earlier this year, the company was accepted into Launch36, a New Brunswick-based accelerator program that aims to help launch 36 Maritime startups in 36 months. Each company in the Launch36 program is linked to a dedicated mentor. So whom did Piercey secure as his mentor?
"I got really lucky there," Piercey says through a large smile.
Piercey's acceptance into the Launch36 program came at a key time - just as he was wrapping up a round of fundraising. Potential investors, he recalls, were "extremely impressed" by the resources available to CyberPsyc through the Launch36 program. In the end, Piercey secured $250,000 in funding, including $100,000 from the New Brunswick Innovation Foundation.
"For the virtual reality therapy to be effective, it has to elicit a fear response," Piercey says.
Whiledoing so, Piercey took key measurements, including heart rate and skin conductance - both indicators of nervousness. The experiment, he says, showed promise in fighting public speaking fears. "They felt positive about the experience."
Piercey's first attempt at fighting phobias with software involved another common fear: arachnophobia. That work resulted in a software program that is still available for sale through iTunes. But Piercey soon decided that arachnophobia software was not going to generate much money. Most people who fear spiders simply avoid the creepy crawlers. Avoiding the dentist, on the other hand, can lead to health complications. And a fear of public speaking can impact your career trajectory.
Piercey believes dentists will buy his software to help ease their patients' fears. And large corporations, he says, are expected to incorporate his public speaking software into their employee training regimes.
The startup CEO is now securing early adopters for both the public speaking and dentistry software. Those early trials will help refine and "perfect" the two products. Then he'll push forward into what he says is a lucrative market. According to Piercey, anxieties and phobias cost North Americans close to $50 billion a year in medication, doctor visits and lost productivity.
Dr. Darren ... [cached]
Dr. Darren Piercey CEO CYBERPSYC
Dr. Darren Piercey is a professor of psychology at the University of New Brunswick where he studies the effectiveness of virtual reality for the treatment of stress, anxiety and depression. In 2010 he founded CyberPsyc as a direct spinoff from the research he was conducting.
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