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This profile was last updated on 8/15/2017 and contains contributions from the  Zoominfo Community.

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Darcy A. Hoffmann

Vice President Customer Success

ThinkVine Corporation

HQ Phone:  (513) 842-5900

Direct Phone: (513) ***-**** ext. ***direct phone

Email: d***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

ThinkVine Corporation

10816 MILLINGTON CT

Cincinnati, Ohio,45242

United States

Company Description

ThinkVine's technology platform and services lead the market in providing cross-channel marketing attribution and optimization to the world's largest consumer brands. By leveraging cutting edge, proprietary analytics and software technology, the ThinkVine plat...more

Background Information

Employment History

Corporate Marketing

Merrill Corporation


Leadership Roles

Harte-Hanks , Inc.


Senior Strategy Director

Merkle Inc


Direct Marketing Efforts

AmSouth Bank


Direct Marketing Efforts

Barnett Bank


Web References(21 Total References)


Our Banking Credit Card & Lending Marketing Experts | Merkle

www.merkleinc.com [cached]

Darcy Hoffmann
Senior Director, Financial Services Email Me|See Bio See Bio Darcy is a dynamic marketing leader with a progressive career that includes agency and client side experience, B2C and B2B expertise, and over 15 years' experience in financial markets as well as experience in retail, CPG, technology, and education. Darcy brings a proven track record of results working with several of the country's most successful national and regional financial services organizations. Darcy's focus is on helping financial services marketers improve the customer experience and enhance business line profitability. Darcy has a demonstrated history in successful change management and is known for her ability to develop game-changing marketing strategies and gain buy-in across large, complex organizations. Darcy has extensive experience in the development of marketing strategy and the delivery of digital and direct marketing services. In addition, Darcy's experience includes marketing technology and marketing analytics. Darcy is adept at transforming strategies into actions. Prior to joining Merkle, Darcy was Vice President of Customer Success at ThinkVine, a marketing mix optimization company, where she led the client service and data science teams. At ThinkVine, Darcy partnered with some of the world's most well known brands to assess marketing effectiveness and advertising investment to drive improved targeting and ROI with a focus on digital strategy. Prior to ThinkVine, Darcy managed corporate marketing for Merrill Communication Services, providing compliance-driven marketing solutions to the financial services industry with a focus on wealth management and retirement. Darcy spent nine years with Harte-Hanks in a variety of leadership roles including VP Marketing Strategy in the financial markets division. On the client side, Darcy formerly led direct marketing efforts for Barnett Bank (now B of A) and AmSouth Bank (now Regions). She has specific experience in marketing database, CRM, and direct and digital marketing strategies. Her financial services marketing experience includes deposits, lending, credit card, small business, mortgage, wealth management, and a specialization in mergers & acquisitions. Darcy holds a BS in Marketing from Stetson University.


Damon Ragusa - Chairman and Chief Strategy Officer

thinkvine.com [cached]

Darcy Hoffmann - Vice President Customer Success


Darcy Hoffmann - Vice President Customer Success

thinkvine.com [cached]

Darcy Hoffmann
Vice President Customer Success As VP Customer Success, Darcy leverages her extensive experience in strategic customer management to help drive the company forward. Previously the VP of Marketing and Product Development at Merrill Corporation, Hoffmann brings to ThinkVine more than 15 years experience working with global organizations to implement strategies and processes aimed at optimizing company performance during periods of rapid growth. Before that, Darcy held a series of leadership roles at Harte-Hanks Direct Marketing, including VP Marketing Strategy, VP Business Development, and VP Customer Experience. A graduate of Stetson University, Darcy started her career working in a variety of marketing positions in the banking industry. Darcy Hoffmann - Vice President Customer Success


www.merkleinc.com

by Darcy Hoffmann
Darcy Hoffmann About Darcy Hoffmann Darcy is a dynamic marketing leader with a progressive career that includes agency and client side experience, B2C and B2B expertise, and over 15 years' experience in financial markets as well as experience in retail, CPG, technology, and education. Darcy brings a proven track record of results working with several of the country's most successful national and regional financial services organizations. Darcy's focus is on helping financial services marketers improve the customer experience and enhance business line profitability. Darcy has a demonstrated history in successful change management and is known for her ability to develop game-changing marketing strategies and gain buy-in across large, complex organizations. Darcy has extensive experience in the development of marketing strategy and the delivery of digital and direct marketing services. In addition, Darcy's experience includes marketing technology and marketing analytics. Darcy is adept at transforming strategies into actions. Prior to joining Merkle, Darcy was Vice President of Customer Success at ThinkVine, a marketing mix optimization company, where she led the client service and data science teams. At ThinkVine, Darcy partnered with some of the world's most well known brands to assess marketing effectiveness and advertising investment to drive improved targeting and ROI with a focus on digital strategy. Prior to ThinkVine, Darcy managed corporate marketing for Merrill Communication Services, providing compliance-driven marketing solutions to the financial services industry with a focus on wealth management and retirement. Darcy spent nine years with Harte-Hanks in a variety of leadership roles including VP Marketing Strategy in the financial markets division. On the client side, Darcy formerly led direct marketing efforts for Barnett Bank (now B of A) and AmSouth Bank (now Regions). She has specific experience in marketing database, CRM, and direct and digital marketing strategies. Her financial services marketing experience includes deposits, lending, credit card, small business, mortgage, wealth management, and a specialization in mergers & acquisitions. Darcy holds a BS in Marketing from Stetson University.


Leadership at ThinkVine

thinkvine.com [cached]

Darcy Hoffmann - Vice President Customer Success
Darcy Hoffmann - Vice President Customer Success


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