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This profile was last updated on 8/24/14  and contains information from public web pages and contributions from the ZoomInfo community.

Director of Athletics

Local Address: Virginia, United States

Employment History


  • bachelor of science degree , health and physical education ( exercise science )
    Virginia Tech.
  • master of science degree , health and physical education
    Virginia Tech.
25 Total References
Web References
UVa-Wise Athletics - Staff Directory, 24 Aug 2014 [cached]
Danny Sterling
Danny Sterling Director of Athletics
Phone: (276) 328-0206 Email:
Danny Sterling will begin his sixth year as UVa-Wise's Athletic Director in the fall of 2014. In Sterling's first five years, the athletic program has undergone dramatic change and improvement. Three years ago, the David J. Prior Convocation Center officially opened its doors while new field turf was installed at Carl Smith Stadium. Most recently, the school was granted candidacy into year three of the NCAA Division II process, as the athletic program continues a three-year process of transitioning Cavalier Athletics from NAIA Division I status to NCAA Division II Provisional status. During his first year, Sterling saw the UVa-Wise men's basketball team win the Appalachian Athletic Conference tournament and advance to the national tournament in Point Lookout, Missouri. The championship marked the second time in school history that the Cavs' advanced to the national tournament. Â
Brought in to continue the growth of the Cavalier athletic department, Sterling is a familiar face at UVa-Wise. Previously, Sterling served as a trainer for the Cavalier athletic program from 1995-2006 and as the assistant athletic director from 2004-2006. Following his first stint at UVa-Wise, Sterling accepted the head athletic trainer position at Longwood. At Longwood, Sterling was continually promoted through the ranks, eventually taking over the associate athletic director for internal operations position.  As an athletic administrator, Sterling aided the Lancer's in the NCAA Division I certification and reclassification process. As an administrator, he has also supervised ticket sales, marketing, athletic training, men's tennis, women's tennis, field hockey, and the strength and conditioning program.
Returning to the area brings added joy for the Sterling family, as Danny and his wife are both from the area. Danny is a native of Pound, Virginia and his wife, Kim, a UVa-Wise graduate herself, is from Norton, Virginia. "We are excited to return home," said Sterling shortly after his hire. "I grew up in Pound, my wife Kim grew up in Norton, and we look forward to raising our daughter Marley in the area. Sterling left the area initially to attend Virginia Tech, graduating with a Bachelor of Science degree in health and physical education in 1994.
Longwood Athletics, 14 May 2007 [cached]
Danny SterlingLongwood Athletics
Danny SterlingHead Athletic
Danny Sterling is in his second year as Head Athletic Trainer at Longwood University during 2006-07, and serves as a member of the department's senior management team.Sterling previously had been the head athletic trainer at the University of Virginia at Wise since 1995, additionally serving as an assistant director of athletics at UVA-Wise since 2004 while assisting with the day-to-day operations of the department.
At UVA-Wise, Sterling oversaw the athletic training department that included the rehabilitation and first aid for approximately 300 student-athletes while supervising two assistant athletic trainers and 10 student athletic trainers.He developed and maintained off campus treatment networks, provided and/or arranged for appropriate coverage of all athletic contests, managed the athletic training budget with inventory control and supplies, was responsible for the athletic insurance program and policies that included insurance claims and budget oversight, and also taught and advised physical education students.
Prior to his experience at UVA-Wise, Sterling was a graduate assistant athletic trainer at Virginia Tech (1994-95) after serving as a student assistant athletic trainer at Virginia Tech (1990-94).He worked with soccer, wrestling, and baseball as a graduate student with additional experience assisting with tennis along with swimming and diving.As an undergraduate, Sterling assisted with Hokies football.
A native of Pound, Va., Sterling earned his bachelor of science degree in health and physical education (exercise science) from Virginia Tech.He also earned his master of science degree in health and physical education (motor behavior/sports studies) from Virginia Tech.Sterling has been a National Athletic Trainers Association (NATA) certified athletic trainer since 1995, and also is an American Red Cross certified CPR, First Aid, AED instructor.
Sterling and his wife, Kim, have a daughter, Marley (5).
Longwood Athletics - Staff Directory, 25 May 2009 [cached]
Danny Sterling Associate Athletics Director for Internal Operations 434.395.2655
Danny Sterling Associate Athletics Director for Internal Operations 434.395.2655
UVa-Wise Athletics - Staff Directory, 24 Aug 2014 [cached]
Danny Sterling Director of Athletics (276) 328-0206
According to UVa-Wise Athletic Director ..., 24 Aug 2014 [cached]
According to UVa-Wise Athletic Director Danny Sterling, "Leigh brings a wealth of golf knowledge and a deep commitment to the college to this position. Her focus on putting academics above all else and her belief in the overall development of the Student-Athlete will make the women's golf program successful.
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