Director of Athletics
Phone: (276) 328-0206
Danny Sterling will begin his sixth year as UVa-Wise's Athletic Director in the fall of 2014.Â In Sterling's first five years, the athletic program has undergone dramatic change and improvement.Â Three years ago, the David J. Prior Convocation Center officially opened its doors while new field turf was installed at Carl Smith Stadium.Â Most recently, the school was granted candidacy into year three of the NCAA Division II process, as the athletic program continues a three-year process of transitioning Cavalier Athletics from NAIA Division I status to NCAA Division II Provisional status.Â During his first year, Sterling saw the UVa-Wise men's basketball team win the Appalachian Athletic Conference tournament and advance to the national tournament in Point Lookout, Missouri.
The championship marked the second time in school history that the Cavs' advanced to the national tournament. Â
Brought in to continue the growth of the Cavalier athletic department, Sterling is a familiar face at UVa-Wise.Â Previously, Sterling served as a trainer for the Cavalier athletic program from 1995-2006 and as the assistant athletic director from 2004-2006.Â Following his first stint at UVa-Wise, Sterling accepted the head athletic trainer position at Longwood.Â At Longwood, Sterling was continually promoted through the ranks, eventually taking over the associate athletic director for internal operations position. Â As an athletic administrator, Sterling aided the Lancer's in the NCAA Division I certification and reclassification process.Â As an administrator, he has also supervised ticket sales, marketing, athletic training, men's tennis, women's tennis, field hockey, and the strength and conditioning program.
Returning to the area brings added joy for the Sterling family, as Danny
wife are both from the area.Â Danny
is a native of Pound, Virginia and his
wife, Kim, a UVa-Wise
graduate herself, is from Norton, Virginia.
"We are excited to return home," said Sterling
shortly after his
"I grew up in Pound, my wife Kim grew up in Norton, and we look forward to raising our daughter Marley in the area.
Sterling left the area initially to attend Virginia Tech, graduating with a Bachelor of Science degree in health and physical education in 1994.