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Wrong Daniel Villarroel?

Daniel Villarroel

Assistant Vice President

MAYBELLINE LLC

HQ Phone:  (212) 984-4000

Direct Phone: (212) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

MAYBELLINE LLC

575 5th Avenue

New York City, New York,10017

United States

Company Description

About Maybelline New York Maybelline New York is the number one cosmetic brand globally and is available in over 90 countries worldwide. Our products are carried in virtually every major U.S. mass-market retailer including drugstores, discount stores, supermar...more

Background Information

Employment History

Group Marketing Manager

Zotos International Inc


Senior Marketing Manager, Hair Care

L'Oreal USA


Director Marketing

Colomer USA


Manager, Information Technology Infrastructure

Wacker Chemie AG


Director

Multi-Ethnic Marketing


Affiliations

AWNY

Executive Advisory Board Member


Web References(36 Total References)


Fostering Innovation Through a Diverse Workforce, Business

www.wesrch.com [cached]

Noveleras also has experiential touch-points for all the L'Oréal brands, explained Daniel Villarroel, assistant vice president, Maybelline
New York*Garnier.


“Using Multicultural Insights to Drive Brand Growth� presented by Advertising Women of NY | A Dove's Flight

www.solodovepr.com [cached]

Dan Villarroel, AVP/Integrated Marketing Director, Diversity Marketing, Maybelline and has over 15 year experience in strategic marking in the beauty industry.
He was the driving force behind the growth of all Maybelline New York and Garnier brands within the U.S. Hispanic consumer market. Daniel says doing research and bringing in different representation from the population will prove to be beneficial and Tatiana says breaking down old traditional ideas is something that is needed. Tags: ad week, AVP/Integrated Marketing Director, branding, Dan Villarroel, Diversity Marketing, Gonzalo Del Fa, linkedin, Maybelline, multicultural marketing, new york times, Ola Mobolade


www.solodovepr.com

Dan Villarroel, AVP/Integrated Marketing Director, Diversity Marketing, Maybelline and has over 15 year experience in strategic marking in the beauty industry.
He was the driving force behind the growth of all Maybelline New York and Garnier brands within the U.S. Hispanic consumer...


The Language of Beauty | Hispanic Executive

hispanicexecutive.com [cached]

Daniel Villarroel was marketing L'Oréal's Garnier Fructis hair-care brand to the general population when he was tapped to take on a new challenge: find a way to reach the Hispanic consumer.
"I'd never done anything like that before, but L'Oréal knew I spoke Spanish, so they asked me to give it a shot, and I jumped at the challenge of applying what I know about the general market to the Hispanic market," says Villarroel, who now heads experiential and diversity marketing for Maybelline New York-Garnier-essie, a division of L'Oréal USA. Here, Villarroel outlines some of his most successful campaigns. 1 51st Most Beautiful Person/Products Campaigns with People En Español When both Maybelline New York and Garnier began sponsoring People en Español's 50 Most Beautiful People issue, which is combined with a highly anticipated event in New York City, Villarroel challenged People en Español to make the sponsorship bigger and better each year. Getting to know Daniel Villarroel Two years ago, Villarroel upped his game again by offering Maybelline New York and Garnier samples deemed People en Español's Most Beautiful Products in Walmart stores with a significant Hispanic clientele. "We learned that if we touch the consumer experientially, outside of advertising, we'll gain more of an emotional connection with her, so we created programs with media and retail partners," Villarroel says. "This ties the whole campaign together in a cohesive, organic way." 2 Club de Noveleras with Telemundo Villarroel found another way to reach the consumer across the spectrum of touch points with this Telemundo partnership, which involves television, digital marketing, social media, and events. "Hispanic women love telenovelas and beauty products, and this was a historic breakthrough for the Hispanic market because it allowed us to speak to the consumer in a new and meaningful way," Villarroel says. "Last year, Garnier Fructis created on-trend hair styles from the Garnier Hair Studio at Project Runway that consumers could see online and [then]get that look," Villarroel says.


AWNY :: Advertising Women of New York

test.awny.org [cached]

Dan Villarroel, AVP, Integrated Marketing Director Diversity Marketing, Maybelline,


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