"They opened doors for us in Shelbyville and introduced us to other affiliates, who hosted community 'sneak previews' in October," said Active Voice operations director Daniel Moretti.
The idea, Moretti
said, was "to combine FPA's aesthetic and authenticity with Active Voice's
need to attract user-contributed stories.
told us: "We didn't want to build an advocacy site but a site to help people take the next step by providing options for different levels of engagement."
While the project took a lens to the issue of immigration in rural Shelbyville, Tenn., Moretti
pointed out: "We're media strategists, not immigrant integration specialists.