Daniel B. Kennedy
10 Trade Center DriveSuite 204Champaign, IL 61820email : firstname.lastname@example.org : (217) 355-1458web : www.amicusmarketing.emerchantpr
FOR LAWYERS IN SMALL FIRMS, SURVIVAL be not A GAME.
Client development is only half the battle, says Daniel Kennedy
, the principal of Amicus Marketing & Public Relations, a firm that specializes in providing law firm marketing, advertising and public relations support to law firms with five or fewer attorneys.The other half of the battle is client retention.Too many consultants focus solely on getting the client to walk in the door as a result of advertising and public relations efforts.A solid marketing plan provides for development and retention, as well as for growth..Kennedy
, a sole practitioner himself who has survived for nearly 20 years, is the author of Law Firm Marketing for Small Firms and Sole Practitioners (Times Mirror) and the former On Marketing columnist for the Chicago Daily Law Bulletin.He
has also written on client development, law firm marketing, and lawyer advertising a variety of legal periodicals including the Journal of the American Bar Association, Law Firm Marketing magazine, and various state bar journals.
Amicus Marketing & Public Relations, which can be found on the world wide web at www.amicusmarketing.emerchantpr, offers small firms and sole practitioners guidance and support in marketing plan development, the planning and creation of print, electronic and television advertising programs, web site development, co-authorship ventures, public relations writing and placement, and on-line consultation.
The small firm can no longer ignore the importance of creating an identity, says Kennedy
.What location is to real estate, presence is to law.Lawyers must think more nationally, more globally, if they are succeed when considering the establishment of their presence.They must have an internet presence, and a press presence, as well as a presence among their peers.
The firms that survive will be those with presence, says Kennedy
.The others will simply vanish..