Daniel J. Ligorner

Vice President at Transwestern company

Location:
1900 West Loop South Suite 1300, Houston, Texas, United States
Company:
Transwestern company
HQ Phone:
(713) 270-7700
Wrong Daniel Ligorner?

Last Updated 11/15/2017

General Information

Employment History

Managing Principal  - DJL Partners

President  - Healsa

Marketing Director  - Consumer Goods Technology

Marketing Director  - Hospitality Technology

Chief Operating Officer  - Edgell Communications Inc.

Marketing and Promotion Manager  - Newsweek Inc

Affiliations

Chief Executive Officer and Member of the Board of Directors  - The Max Cure Foundation Inc

Board of Managers Member  - Family Service of Morris County

Member of the Morris County Family Services Board of Directors  - Morris County Corporate Leadership Council and American Business Media Business Development Committee

Web References  

About Board of Managers | Family Service of Morris County

Daniel J. Ligorner
Edgell Communications

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B or not 2B--A Business Media Blog

The speakers were Dan Ligorner, COO of Edgell Communications, Charles Pelton, general managing partner of Modern Media and Adam Schaffer, publisher of Tradeshow Week.
I've summarized their responses to a few of these questions below.Q: What are the trends in b2b event marketing?Ligorner: Events are the trend. If you can distinguish yourself as a truly VIP event, you have a winner. Q: What's the single most important events innovation for 2007?Ligorner: VIP programs. There's more integration of sponsors into the heart of the event.Pelton: If you let the audience know clearly what's sponsored content and what's not, if you're honest with them, they'll engage in that content.Q: What are the biggest opportunities for growth in b-to-b events?Ligorner: Custom events are hottest now, but we wonder whether it's a business we want to be in. We're not sure it's sustainable year after year.Pelton: Three months ago, I would have said custom events, but it's not as a white hot as it was at the end of 2006.Schaffer: Private corporate events are growing very quickly.

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http://fsmc.org/board

Dan J. Ligorner
Edgell Communications

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