On Tuesday, November 17th, at 8:00 p.m. EST, 7:00 p.m. CST, 6:00 MST, and 5:00 PDT, Linda Miles
and Daniel A. 'Danny' Bobrow will deliver a series of case studies demonstrating the power and potential of cause related event marketing for growing the dental practice.
says Daniel A. 'Danny' Bobrow, MBA (Finance), MBA (Marketing), AIM Dental Marketing president and founder/executive director of Climb For A Cause™ and The SmileTree™.
"Its power derives from its ability to associate your practice with a worthwhile cause, and the resulting goodwill such a connection garners.
The concept is not new, and is currently practiced in nearly every industry including banking, e-commerce, hospitality, and, of course, health care.
A notable application is the practice committed to adopting and promoting an oral systemic heatlh model.
continues that "By, for example, supporting oral cancer research and treatment, that practice is performing a social good while simultaneously differentiating itself from other dental practices by helping the public realize that there is more to dentistry than 'drilling and filling.' "
Miles and Bobrow
will deliver a one hour presentation, allowing 30 minutes for audience participation.
AIM Dental Marketing
+1 (224) 512-4174