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Today's News - Finance News
"In the U.S., soda maker volumes remained under pressure as we struggled to drive consumer demand and retailers worked through excess inventory carried over from the holiday season," said SodaStream CEO Daniel Birnbaum.
Dani Birnbaum (Co-founder, Chief Executive Officer and President)
Before founding Nuvisio, Dani was CEO and founder of the Pillsbury Company in Israel, where he was responsible for launching Haagen-Dazs and Green Giant and the Pillsbury brands.
Prior to that, he worked in brand management at Procter & Gamble in Cincinnati.
responsibilities included the Aleve and Crest brands.
He was also a submarine officer in the Israeli Defense Forces.
Dani has an MBA from Harvard Business School, following his graduation from Hebrew University in Jerusalem.
Furthermore, this divestiture allows us to focus more heavily on our other strategic imperatives," said Dani Birnbaum, President and CEO of Nuvisio Corporation."NestEggz will work much harder for brands when combined with BabyMint.The program will achieve mass market distribution, increased targetability, and consumer relevance when combined within a broader savings program, such as BabyMint.The end result for participating brands will surely be more unit sales and higher levels of customer loyalty than ever before," continued Birnbaum.Currently, parents and families register with BabyMint at no cost and receive rebates on purchases made through BabyMint's network of online and brick-and-mortar retailers, including Barnes & Noble, Eddie Bauer, Best Buy, Dell, Starbucks, Macy's and Gap, among others.Retailer and product rebates are automatically tracked and credited to the client's 529 plan, or other college savings account.
SodaStream chief executive Daniel ...
SodaStream chief executive Daniel Birnbaum told The Independent the company was being "demonised" by activists and admitted the location of the factory is often a "pain".
Birnbaum pointed out the factory is just one of 25 production facilities they run worldwide.
added: "We have to deal with the media and activist who too often demonise us just because of the location of the factory.
denied stirring controversy is part of its business stategy, but it seems that SodaStream
has turned scandal into a marketing campaign.