SodaStream chief executive Daniel Birnbaum told The Independent the company was being "demonised" by activists and admitted the location of the factory is often a "pain".
pointed out the factory is just one of 25 production facilities they run worldwide.
added: "We have to deal with the media and activist who too often demonise us just because of the location of the factory.
denied stirring controversy is part of its business stategy, but it seems that SodaStream
has turned scandal into a marketing campaign.