(199 Total References)
Over recent weeks, SodaStream CEO ...
Over recent weeks, SodaStream CEO Daniel Birnbaum has been repeating the accusation that the boycott, divestment and sanctions (BDS) movement was costing Palestinian workers their jobs.
But after being forced to fire 74 workers whose permits were denied, he
is now focusing his
anger on the Israeli government.
Under the headline, "Idiotic Israeli red tape, not BDS
, got Palestinians fired," theTimes of Israel
reported that Birnbaum
is "furious" with the Israeli government.
has been successful in selling mainstream media on SodaStream's
myth of equal treatment and harmony.
In the video, Sodastream's chief ...
In the video, Sodastream's chief executive Daniel Birnbaum appears as if he's a constant presence in the Mishor Adumim factory.
SodaStream's CEO Daniel Birnbaum has referred to the factory workers as one big family.
M. disputed this portrayal, and explained some of the job insecurities Palestinian workers face: "They treat us like slaves.
This has happened many times on the assembly line: when a worker is sick and wants to take sick leave, the supervisor will fire him on the second day.
They will not even give him warning or send him to human resources, they will immediately fire him."
also claims in the video that SodaStream
received no government incentives for its settlement factory.
Who Profits cites an article from the Israeli business publication Globes, in which Birnbaum
claimed products sold in countries such as Sweden, Switzerland, Norway, Finland, and France are manufactured at Alon Tavor due to "the sensitivity in these countries to Israeli products manufactured beyond the green line."
However, examining details on production facilities listed in SodaStream's
own annual report for 2012, WhoProfits
demonstrated that it would not possible for a complete SodaStream machine to be produced at Alon Tavor.
The company has also won a 25-million-shekel ($7 million) government grant for construction of a new plant in the Idan Industrial Zone in the Negev (Naqab), capable of housing all of the company's production under one roof ("SodaStream
wins NIS 25 m grant for Negev plant," Globes
, 4 April 2013).
recently threatened to move production to another continent if Israeli government subsidies, such as grants and tax breaks, are reduced.
According to SodaStream's
2012 annual report, its effective tax rate was 1.7 percent for 2012, and 10.9 percent for 2011.
The corporate tax rate in Israel is 25 percent ("SodaStream
CEO: More Israel investment depends on incentives," Globes
, 24 April 2013).
, beholden to his Nasdaq
investors, concentrates on the bottom line, his
settlement factory is part of a system described in the United Nations Human Rights Council report on settlements as exerting "a heavy toll on the rights of the Palestinians."
â€œWe build bridges, not wallsâ€� | The Rachel Corrie Foundation for Peace and Justice
In response to criticism, SodaStream CEO Daniel Birnbaum defended his company:
SodaStream chief executive Daniel ...
SodaStream chief executive Daniel Birnbaum told The Independent the company was being "demonised" by activists and admitted the location of the factory is often a "pain".
Birnbaum pointed out the factory is just one of 25 production facilities they run worldwide.
added: "We have to deal with the media and activist who too often demonise us just because of the location of the factory.
denied stirring controversy is part of its business stategy, but it seems that SodaStream
has turned scandal into a marketing campaign.
"We are excited to launch a ...
"We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer," says Daniel Birnbaum, Chief Executive Officer of SodaStream.