Hazorea and Sundag co-operated over the last 10 years, selling each other's products, exhibiting together at trade shows and making joint trips to visit customers, said Hazorea Aquatics CEO Danny Benjamin.
"When the owner of Sundag
decided to sell his
company, we were the first to be approached," Benjamin
"For us, it was natural to buy a company we already were familiar with."
Allowing customers to purchase koi and tropical fish from one supplier will help them save on transportation costs, processing fees and other expenses, Benjamin
office operations from Kibbutz Haogen, Israel, to its facility in Kibbutz Hazorea
, where Hazorea produces its BioseKoi (biosecure) koi and about 10 million goldfish annually.
also owns a large hardy and tropical waterlily and lotus farm at its kibbutz Hazorea facility.
The fish farms that marketed their products through Sundag
now will market their fish through Hazorea
previously held that position in addition to his
duties as CEO.