Odessa, DE - June 6, 2001 - Database marketing and Customer Relationship Marketing (CRM) expert, Daniel Affeldt, has joined JCG Group, Ltd. as a consulting associate. ,"Dan's two decades of hands-on, senior-level experience in strategic planning; corporate marketing; management; planning and development; direct and database marketing; and new business development provides true value to our insurance and financial services clients," commented Don Jackson, JCG Group, Ltd.
...,Mr. Affeldt has worked extensively in the insurance industry having provided strategic marketing database planning/development consultation and Customer Relationship Management (CRM) development for such notables as Advanta, EAB Bank, National Liberty Corporation, Fleet Bank, and CIGNA.He
has established corporate communications and marketing strategies and systems for a range of insurance and financial services clients including Citibank, American Express, Fannie Mae, and CUNA Mutual Insurance Group
accomplishments, Mr. Affeldt
conceptualized, developed and implemented a unified business-to-business telemarketing-based sales division for a national insurance holding company.Under his
leadership, the division exceeded their revenue goals by 300%. ,Mr. Affeldt
is a sought-after speaker and author on the topics of database marketing,