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2015-12-03T00:00:00.000Z

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Wrong Dana Kline?

Ms. Dana Kline L.

Vice President -General Manager Americas - Penhaligon's London and L'Artisan Parfumeur

Puig

HQ Phone:

Puig

Plaza Europa 46-48

Hospitalet de Llobregat, 08902

Spain

Company Description

Puig is an international fragrance, cosmetics and fashion company founded in 1914 in Barcelona, Spain that is still 100% family owned. Puig is a Brand Builder , and throughout our history we have developed expertise in translating fashion brands' images i... more

Find other employees at this company (1,144)

Background Information

Employment History

Firmenich , Inc.

President and Executive Vice President
Fusion Brands Inc

President
ICON.net Limited

Business Development Consultant - North America
Liz Earle

National Sales Manager
Puig

Various Positions
Gary Farn Limited

Various Positions
LVMH Inc

Affiliations

Founder
BEAUTYLAND BRAND EQUITIES

Web References (55 Total References)


Dana Kline, president of ...

www.FASHIONETC.COM [cached]

Dana Kline, president of Olivann Beauty, said the fragrance has been six months in the making and will launch globally at department stores in fall 2013.


Cosmetic World

www.cosmeticworld.com [cached]

Dana Kline (3rd l.) with One Direction.

On a plane to London late last August, the beauty executive Dana Kline was literally charged with excitement.
She was en route to visit One Direction-as boyband du jour, arguably five of the hottest stars on the planet today-for their very first fragrance development meeting.
"After twenty-two years in this business," she told Cosmetic World exclusively, "it felt like a pivotal moment-like an opportunity to demonstrate all of the skills I'd cultivated, and even ones I didn't know I had."


Cosmetic World

www.cosmeticworld.com [cached]

Dana Kline (3rd l.) with One Direction.

On a plane to London late last August, the beauty executive Dana Kline was literally charged with excitement.
She was en route to visit One Direction-as boyband du jour, arguably five of the hottest stars on the planet today-for their very first fragrance development meeting.
"After twenty-two years in this business," she told Cosmetic World exclusively, "it felt like a pivotal moment-like an opportunity to demonstrate all of the skills I'd cultivated, and even ones I didn't know I had."


The scent is set to roll ...

fo.com [cached]

The scent is set to roll out first in markets where the band is touring, according to Dana Kline, president of Olivann Beauty, and will then hit department stores in the fall.


Dana Kline (3rd l.) with One ...

www.cosmeticworld.com [cached]

Dana Kline (3rd l.) with One Direction.

On a plane to London late last August, the beauty executive Dana Kline was literally charged with excitement.
She was en route to visit One Direction-as boyband du jour, arguably five of the hottest stars on the planet today-for their very first fragrance development meeting.
"After twenty-two years in this business," she told Cosmetic World exclusively, "it felt like a pivotal moment-like an opportunity to demonstrate all of the skills I'd cultivated, and even ones I didn't know I had."
Even before its creation, she knew a One Direction fragrance had blockbuster potential-the launch went on, this August, to net a reported £360,000 in its first week on counter at Harrods and $900,000 in seven days at Macy's.
What Kline didn't expect was that the conception process would be so fulfilling and that the boys themselves would be so dedicated. "They are extremely drilled-down and savvy, and asked a lot more-and better-questions than many people I've worked with in the past," Kline said.
"In spite of all their success, the guys have an innocence about them," she continued. "And their fans have that same innocence." Accordingly, the fragrance was inspired by a childlike ability to believe that anything is possible-and the project's code name throughout development was Forever Young, Kline said.
...
"I channeled memories from my own childhood, and I was also inspired by English culture, literature and fairytales," Kline recalled. "One day, I had this vision of a little girl digging through a box of trinkets in a vintage store. She finds an old, dusty, cracked perfume bottle-but through the purity of her imagination, the bottle suddenly transforms, in her hands, into the very thing we ended up creating."
BEHIND THE SCENES
While wrangling five twentysomethings to chat perfume proved surprisingly easy, Kline aimed to connect with the band via an approach she describes as less traditionally corporate than educational -and sometimes even maternal.
Over the course of the fragrance's half-year development process, she was back and forth to the UK every month, with conferences taking place in secret locations across London and New York.
During breakfast meetings, she would clear their plates to make way for lab samples and product comps. Between sampling different mods, the boys astutely sniffed their coffee cups-in the absence of beans-as a palate-cleanser.
As an icebreaker, Kline distributed questionnaires querying their favorite flowers, desserts and scents on a woman. And for the reveal of the final juice, she trekked across London to shop for depictions of the scent's various notes-grapefruit, berries, redcurrants, jasmine petals, freesia, frangipani-and created sniffing stations around the conference room.
This, coincidentally, inspired Our Moment's television campaign, helmed by London-based Cake Group, which showcases the guys' signature jesting as they whiff and fondle different ingredients.
Ultimately, while the scent targets the band's younger fans, supplier Firmenich developed a drydown so sophisticated that "their mothers would want to wear it, too," Kline said.
"The end goal was a luxury fragrance-more than just a one-time purchase-with a vastly higher concentration of oils than normally used in these types of fragrances."
A PASSION PROJECT
Kline noted that throughout the creative process, each of the boys brought his own unique and vital perspective to the table.
"Louis [Tomlinson] comes from a family of five sisters," she said, "which I think made him particularly insightful for this project. He probably asked a lot of the same questions that his sisters would've asked."
While Niall Horan and Harry Styles are "natural comedians," they are also eloquent spokesmen, Kline said, possessing charisma and sex appeal in spades.
...
"When, at the launch event, Liam [Payne] said, 'A lot of love went into this project,' he was right," Kline said.

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