DAN MCCURDY (Sherman-Denison, ...
news.jimroseremembersradio.com, 5 April 2010 [cached]
DAN MCCURDY (Sherman-Denison, TX)Subject: Back From the Future ...Jim, I've been asked to expand a bit, perhaps in a less esoteric way, on my recent JRRR comment regarding a 'return to the '60s' and its successful emphasis on 'local programming.' For numerous years now, since the revised 'Telecommunications Act of 1996' under Clinton, mega-broadcasting companies like Clear Channel, Cumulus, Infinity, etc., have been force-feeding us homogenized, 'same old, same old' hard-disk, no talent, liner note radio pabulum. 'Program one station, program them all' became the approach which allowed the 'bean counter' controlled radio conglomerates to maximize profits, minimize overhead and flex their corporate muscle in high profit areas such as concert promotion, artist management, venue control, recording production, performance ticket sales and event price control.
What is proposed is a return-to-sanity; a 180° degree U-Turn which would take us back to the wildly competitive, personality-jock infused 'local focus' radio formula that 'Happy Days' and 'American Graffiti' sprang from: local 'live' personalities who actually prep their shows and use local topics for sourcing their material, instead of nationally syndicated schlemiels peddling mostly smut and sexual double entendres under the guise of 'humor.' A 'return from the future' to a localized replay of 'the way it was' when 'radio was real' and not the hard-drive, liner littered, pasteurized pap we contend with daily as we get ready for work, commute and go about our daily routines.
A real return to the place radio started: Hometown America.
Dan McCurdy, Sherman, Texas - 2004 Inductee, Texas Radio Hall of Fame; KLIF, KBOX-Dallas; WMEX-Boston; retired Fortune 500 advertising/PR exec; freelance writer, voice talent; KLIFDJ@aol.com