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This profile was last updated on 7/22/2017 and contains contributions from the  Zoominfo Community.

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Dan Hanover

Vice President

Access Intelligence LLC

HQ Phone:  (301) 354-2000

Direct Phone: (203) ***-****direct phone

Email: d***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Access Intelligence LLC

4 Choke Cherry Road 2Nd Floor

Rockville, Maryland,20850

United States

Company Description

Access Intelligence, LLC, a portfolio company of Veronis Suhler Stevenson, is a b-to-b media and information company headquartered in Rockville, Md., serving the media, PR, cable, healthcare management, defense, chemical engineering, satellite and aviation mar...more

Background Information

Employment History

Group Vice President

Marketing Communications Group Inc


Vice President Event Marketing GRP

Red 7 Media LLC


Affiliations

Event Marketing Institute

Editor


Education

BA

journalism

University of Rhode Island


Web References(130 Total References)


Access Intelligence :: Media & PR Team

www.accessintel.com [cached]

Dan Hanover
Group Vice President, Marketing Communications Group dhanover@accessintel.com Dan Hanover Group Vice President, Marketing Communications Group Dan Hanover runs the largest network of event marketing content in the world, overseeing a print, web and face-to-face content portfolio that includes Event Marketer magazine, TheEvent Marketing Summit, EventTech and The Event Marketing Institute. He also leads the group's corporate training practice, which produces executive training worldwide for marketing departments at such companies as Mercedes, Cisco, Intel, Microsoft, Coca-Cola Co. and Procter & Gamble. Before joining Access Intelligence in 2011, he built his b-to-b media career working and growing high-performance properties at companies such as Red 7 Media, Penton, Lebhar-Friedman, and Nielsen.


Associations | Exhibit City News

www.exhibitcitynews.com [cached]

L to R: Panelists Gary Survis, managing partner, Go Green Displays, Travis Stanton, editor, Exhibitor Magazine; and Dan Hanover, editor, Event Marketer, shared their views with EDPA conference attendees on "The Future of Trade Shows, New Trends, New Realities."...


Whats hot in events for 2016

forumgroupevents.com.au [cached]

Download this whitepaper to gain insight into event trends for 2015 from Dan Hanover, Editor & Publisher, Event Marketer and Kerry Smith, Senior Vice President, Event Marketer at Event Marketing Summit 2015.


What's hot and happening in 2015 for the events industry

www.leadharvest.com.au [cached]

Download this whitepaper to gain insight into event trends for 2015 from Dan Hanover, Editor & Publisher, Event Marketer and Kerry Smith, Senior Vice President, Event Marketer at Event Marketing Summit 2014.


Experiential marketing is here to stay, says ‘Clever’ speaker - J. Walter Thompson AtlantaJ. Walter Thompson Atlanta

www.jwtatlanta.com [cached]

This is the promise and potential of experiential marketing, according to Dan Hanover, Editor-in-Chief of Event Marketer magazine, as told to an audience of 50 of Atlanta's leading marketers at CLEVER: Ideas Made Kinetic, an exclusive speaker series revolving around innovation hosted by JWT Atlanta on June 5th.
Experiential marketing, or tactics that allow consumers to become active participants in a marketing effort, isn't just a passing trend, said Hanover. "Understand that marketers are thinking differently," he said. "We have to think differently. At the heart of today's evolution of marketing is a need to understand in its simplest form that no two consumers are the same anymore and we need to be able to say different things to different consumers with the same marketing campaign." Hanover iterated that experiential marketing was born out of an industry's need to adapt. "The problem is the traditional marketing platform is dead…The problem is each traditional type of marketing that we've used for the last 50 to 75 years has its benefits, but over time, each has developed a flaw," he said. By Hanover's definition, experiential marketing incorporates all the best elements of traditional marketing to tell a brand's story, turn heads, create brand advocates and ultimately boost sales. He cited Coke Zero's "Unlock the 007 in you" campaign, which gave consumers the chance to complete a James Bond-esque challenge at a busy train station to win tickets to "Skyfall." Hanover cited a study by M2 Research that estimates video game inspired marketing tactics will be a $2.8 billion spend by 2016. - Social Currency: Hanover explained that to today's marketer, expressions are becoming more important than impressions. "What has a higher value? Hanover asked. "Eighteen to 55 is not the target audience," Hanover said.


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