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Dan Hanover

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Email: d***@***.com

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Access Intelligence LLC

4 Choke Cherry Road 2Nd Floor

Rockville, Maryland 20850

United States

Company Description

Access Intelligence, LLC, a portfolio company of Veronis Suhler Stevenson, is a b-to-b media and information company headquartered in Rockville, Md., serving the media, PR, cable, healthcare management, defense, chemical engineering, satellite and aviatio ... more

Find other employees at this company (688)

Background Information

Employment History

Vice President Event Marketing GRP

Red 7 Media , LLC.

Corporate Training Practice

Event Marketer Magazine

Executive Editor

Lebhar-Friedman , Inc.

Affiliations

Editor
Event Marketing Institute

Education

BA

journalism

University of Rhode Island

Web References (163 Total References)


Access Intelligence :: Media & PR Team

www.accessintel.com [cached]

Dan Hanover

Vice President, Event Marketing Group dhanover@accessintel.com
...
Dan Hanover
Vice President, Event Marketing Group
Dan Hanover runs the largest network of event marketing content in the world, overseeing a print, web and face-to-face content portfolio that includes Event Marketer magazine, TheEvent Marketing Summit, EventTech and The Event Marketing Institute. He also leads the group's corporate training practice, which produces executive training worldwide for marketing departments at such companies as Mercedes, Cisco, Intel, Microsoft, Coca-Cola Co. and Procter & Gamble. Before joining Access Intelligence in 2011, he built his b-to-b media career working and growing high-performance properties at companies such as Red 7 Media, Penton, Lebhar-Friedman, and Nielsen.


Download this whitepaper to gain insight ...

forumgroupevents.com.au [cached]

Download this whitepaper to gain insight into event trends for 2015 from Dan Hanover, Editor & Publisher, Event Marketer and Kerry Smith, Senior Vice President, Event Marketer at Event Marketing Summit 2015.


Experiential marketing is here to stay, says ‘Clever’ speaker - J. Walter Thompson AtlantaJ. Walter Thompson Atlanta

www.jwtatlanta.com [cached]

This is the promise and potential of experiential marketing, according to Dan Hanover, Editor-in-Chief of Event Marketer magazine, as told to an audience of 50 of Atlanta's leading marketers at CLEVER: Ideas Made Kinetic, an exclusive speaker series revolving around innovation hosted by JWT Atlanta on June 5th.

...
Experiential marketing, or tactics that allow consumers to become active participants in a marketing effort, isn't just a passing trend, said Hanover. "Understand that marketers are thinking differently," he said. "We have to think differently. At the heart of today's evolution of marketing is a need to understand in its simplest form that no two consumers are the same anymore and we need to be able to say different things to different consumers with the same marketing campaign."
Hanover iterated that experiential marketing was born out of an industry's need to adapt.
"The problem is the traditional marketing platform is dead…The problem is each traditional type of marketing that we've used for the last 50 to 75 years has its benefits, but over time, each has developed a flaw," he said.
By Hanover's definition, experiential marketing incorporates all the best elements of traditional marketing to tell a brand's story, turn heads, create brand advocates and ultimately boost sales. He cited Coke Zero's "Unlock the 007 in you" campaign, which gave consumers the chance to complete a James Bond-esque challenge at a busy train station to win tickets to "Skyfall."
...
Hanover cited a study by M2 Research that estimates video game inspired marketing tactics will be a $2.8 billion spend by 2016.
- Social Currency: Hanover explained that to today's marketer, expressions are becoming more important than impressions.
"What has a higher value? Hanover asked.
...
"Eighteen to 55 is not the target audience," Hanover said.


Articles that mention Digital - Event Discoveries

discoveries.vdaproductions.com [cached]

Event Marketer Editor and Publisher Dan Hanover walked us through the 10 Habits of


Download this whitepaper to gain insight ...

forumgroupevents.com.au [cached]

Download this whitepaper to gain insight into event trends for 2015 from Dan Hanover, Editor & Publisher, Event Marketer and Kerry Smith, Senior Vice President, Event Marketer at Event Marketing Summit 2015.

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