(8 Total References)
CBC - Newfoundland & Labrador
TERRA FOOTWEAR: News release announcing the sale Dan Aleven, who was Terra's president, is now on the board of the Kodiak company.
"I refer to it as repatriated production.We will be bringing approximately 50,000 to 100,000 [pairs] a year back from the Orient, bringing it back to our facilities here in Canada," Aleven
, and his
family, developed this plant in Harbour Grace, and the quality of the work you'll get here is as good as what you'll receive anywhere in the world.And I think Kodiak
knows it and the Aleven family told them that."
Terra Nova achieved some international notoriety in the early- and mid-1990s, when musicians and fashion designers - inspired by the grunge trend in rock music - took a shine to Terra Nova's rugged boots.
"We rode that wave for a while," says Aleven
, adding the company kept focused on its key products.
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Kodiak Group purchases Terra Footwear
Former Terra President Dan Aleven said he wanted to "extend a heartfelt thank you from the Aleven family to every employee who has contributed to the amazing growth and development of Terra Footwear during the past 34 years.
...Kodiak has assembled a senior management team that includes Dan Aleven, who is its new Chief Operating Officer.He is also a shareholder and will sit on Kodiak's Board of Directors.
Dan Aleven, former president of Terra Footwear, now serves as chief operating officer for the new company known as Kodiak Terra USA Inc.He said workers at the manufacturing sites in Harbour Grace and Markdale, Ont., should not feel threatened about the purchase because no layoffs are expected.
â€œOur employees have been strong, loyal and highly skilled workers who take no back seat to any manufacturing in the world,â€ Aleven told The Telegram
from Toronto Monday. â€œThese are world-class facilities â€¦ the employees are all safe.We anticipate absolutely no layoffs in the manufacturing site.There will be some growth in terms of new employees that will be required, but as for how many, I don't know that yet.â€
While no production layoffs are anticipated, Aleven
said there may be job shifting and retraining.
â€œBoth companies were very successful individually, so there'd be no reason why they wouldn't be successful together,â€ he
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With all of the choices available, it's not surprizing that, as Dan Aleven, president of Terra Footwear observes, "The average consumer doesn't know the anatomy of footwear."There are also many examples of people wearing improper footwear for their type of work and of people who are wearing footwear improperly, he says.
While the Canadian Press story ran nationally in print publications from British Columbia to Newfoundland, Ciris Public Relations also successfully secured broadcast interviews with Kodiak and Terra executives including Kevin Huckle, President and CEO of Kodiak Group, Dan Aleven, President of Terra Footwear, and David McCarthy, Kodiak's Vice President of Sales and Marketing.