TERRA FOOTWEAR: News release announcing the sale Dan Aleven, who was Terra's president, is now on the board of the Kodiak company.
"I refer to it as repatriated production.We will be bringing approximately 50,000 to 100,000 [pairs] a year back from the Orient, bringing it back to our facilities here in Canada," Aleven
, and his
family, developed this plant in Harbour Grace, and the quality of the work you'll get here is as good as what you'll receive anywhere in the world.And I think Kodiak
knows it and the Aleven family told them that."
Terra Nova achieved some international notoriety in the early- and mid-1990s, when musicians and fashion designers - inspired by the grunge trend in rock music - took a shine to Terra Nova's rugged boots.
"We rode that wave for a while," says Aleven
, adding the company kept focused on its key products.
E-mail the stjohns.cbc.ca
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