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Wrong Damian Garbaccio?

Damian Garbaccio

Global Chief Commercial Officer

The Nielsen Company

HQ Phone:  (646) 654-5000

Direct Phone: (646) ***-****direct phone

Email: d***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

The Nielsen Company

85 Broad Street

New York City, New York,10004

United States

Company Description

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services fo...more

Background Information

Employment History

Chief Revenue Officer

eXelate inc


Investor

GUNNAR Optiks LLC


Vice President of Business Development.

Xelate


Senior Director of Business Development ( Behavioral Solutions

Advertising.com Inc


Publisher Group Lead

Quantcast


Director, Business Development and Sales

GiftCertificates.com Inc


Affiliations

mParticle Inc

Advisory Board Member


Education

BA Degree

Vanderbilt University


MS

Management Information Systems

Boston University


Masters Degree

Fordham


Web References(68 Total References)


CPG, TV Measurement Clients Fuel Nielsen Marketing Cloud's Growth | AdExchanger

adexchanger.com [cached]

CPG marketers were a large part of the success, said Damian Garbaccio, EVP of the Nielsen Marketing Cloud.
He's taking over for Mark Zagorski, who became CEO of Tremor in June. "It was a little fortuitous that five to six of the largest top-20 CPGs all happened to do RFPs for DMPs in the first year of our acquisition," said Garbaccio. Garbaccio, the former eXelate CRO, now reports directly to Nielsen's US Media president, Lynda Clarizio. "Lynda Clarizio's group is really connected to brands, agency teams, media platforms and social clients directly, so in that respect, we've been working more in tandem on the product leadership, strategy and commercial sides," Garbaccio said. Garbaccio said about half of DMP/Nielsen Marketing Cloud clients are also Nielsen Buy clients who purchase shopper or consumer insights data but don't necessarily license its tech. And because many CPG companies can't access first-party data (that data typically stays with the retailer), they often fill in the gaps with Nielsen Catalina's purchase data on 140 million individuals. Tying in this data lets Nielsen offer better pricing and efficiency to clients, since it rolls in data and measurement with technology. And it's that combination of data, attribution and measurement that has helped Nielsen Marketing Cloud win more RFPs, Garbaccio said. Nielsen Marketing Cloud next hopes to connect to more Nielsen measurement products, such as its sales effectiveness tools, Digital Ad Ratings (DAR) and the Nielsen Media Impact tool for ad buyers, the latter of which just rolled into Garbaccio and his team's purview. "The goal is to have a single Nielsen measurement and mar tech tagging structure to allow all our products to coexist," Garbaccio said. Although those integrations could take upward of six to 12 months, Garbaccio is optimistic Nielsen can execute. "We need these data and measurement products to be easy for clients to consume," he said.


The Panoply Network Is Now Using Nielsen Data for Targeted Podcast Advertising - Adweek

feeds.adweek.com [cached]

Nielsen can segment audiences into around 60,000 different groups for marketers to choose from, according to Damian Garbaccio, executive vice president of the Nielsen Marketing Cloud, and those segments can be as broad or as granular as needed.
"I always say you have the ability to drive in the Nielsen Ferrari and drive it on the autobahn," Garbaccio said.


Nielsen and Panoply Media Introduce First Audience Targeted Podcast Marketplace

nielsenmediaresearch.com [cached]

"We are excited to bring podcast advertising into the age of personalized, audience-based marketing by providing Panoply a level of data access, consumer analytics and data management capabilities only the Nielsen Marketing Cloud can provide," said Damian Garbaccio, EVP, Nielsen Marketing Cloud.


www.boomsocial.com

"27.09.2016 12:00:05" www.thedrum.com Data scarcity marketers' greatest threat: Nielsen Marketing Cloud EVP Damian Garbaccio Marketers are in danger of operating in a data vacuum caused by lack of intelligent access to their first party data, according to Nielsen Marketing Cloud EVP Damian Garbaccio.
"Marketers lack intelligent access to their first-party data" according to Damian Garbaccio, Nielsen Marketing Cloud EVP http://nlsn.co/6188BCXd0


The Marketing Scope

www.themarketingscope.com [cached]

"Access to RevTrax SmartOffers® within the Nielsen Marketing Cloud helps marketers deliver on the promise of one-to-one marketing in very powerful ways," said Damian Garbaccio, EVP Commercial at the Nielsen Marketing Cloud.


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