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2017-01-20T00:00:00.000Z

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Wrong Damian Garbaccio?

Damian Garbaccio

Chief Revenue Officer

eXelate inc

Direct Phone: (646) ***-****       

Email: d***@***.com

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eXelate inc

7 W 22nd St 9th Fl

New York, New York 10010

United States

Company Description

eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate's smart data platform provides accurate, actionable, and agile data and analytics on onl ... more

Find other employees at this company (118)

Background Information

Employment History

Global Chief Commercial Officer

The Nielsen Company

Senior Director of Business Development ( Behavioral Solutions

Advertising.com Inc

Publisher Group Lead

Quantcast

Director, Business Development and Sales

GiftCertificates.com Inc

Vice President of Business Development.

Xelate

Affiliations

Advisory Board Member
mParticle Inc

Education

BA Degree

Vanderbilt University

MS

Management Information Systems

Boston University

Masters Degree

Fordham

Web References (52 Total References)


eXelate, A Nielsen Company | leadership

exelate.com [cached]

Damian Garbaccio learn more

Damian Garbaccio
Chief Commercial Officer
...
Damian Garbaccio
...
As global Chief Strategy Officer, Damian is responsible for eXelate's strategic vision and business development; specifically evaluating and executing enterprise partnerships to exponentially grow revenue and significantly increase eXelate's value in the market. Since joining in 2008, Damian has exponentially grown eXelate's revenue and core data business, cementing enterprise partnerships with eXelate's largest partners including Nielsen, MasterCard, and Neustar as well as agencies and key channel partners. With over fourteen years of experience in digital media, online advertising and e-commerce, Damian's seasoned business acumen and executive sales leadership continue to propel the company to success.
Prior to eXelate Damian was most recently at Quantcast, where he served as the Publisher Group lead. Previously, Damian was the Senior Director of Business Development (Behavioral Solutions) at AOL's Advertising.com where he built the data targeting business and led the post-acquisition integration of Tacoda's data assets into the AOL framework.
Damian received a BA from Vanderbilt University and Masters Degrees from Fordham (MBA) and Boston University (MS "" Management Information Systems).


eXelate, A Nielsen Company | Car Brands Are Starting to Get the Marketing Data That They've Always Wanted

exelate.com [cached]

"There has not been enough information to know if a campaign is working," remarked eXelate global strategy chief Damian Garbaccio."You'd simply find out if there's a sales lift [months later]."

CarsDirect.com and TheCarConnnection.com, both part of Internet Brands' publishing group, have used eXelate's program in recent weeks, and the sites claim they've generated 14 times more vehicle sales compared with their benchmarks. Neither Internet Brands nor eXelate would disclose what carmakers have been evidently benefiting so greatly from the system.
"You can find out if one creative is working really great or if it's working particularly well in a geographical region," Garbaccio said.


eXelate, A Nielsen Company | Why Campaign Measurement Falls Short - And Why Automotive Industry Is Best Test Case For New Strategy

exelate.com [cached]

By: Damian Garbaccio, Chief Strategy Officer, eXelate


The panel included Brian Hughes, SVP ...

www.qa.nielsen.com [cached]

The panel included Brian Hughes, SVP of audience analysis at Magna Global, Reny Diaz, VP of insights and strategy at NBCU, Damian Garbaccio, chief strategy officer at eXelate, a Nielsen company, and Eric Solomon, SVP of product leadership at Nielsen.

...
Garbaccio cited the desire to develop and leverage proprietary first-party data as the top priority listed by his marketer clients.


eXelate, A Nielsen Company | eXelate, using J.D. Power O2O Data, Introduces Real-Time Closed Loop Auto Measurement Solution

exelate.com [cached]

"A first in the history of auto advertising, eXelate's solution enables auto marketers to home in on consumers considering cars throughout the purchase funnel, and offers data on people who bought cars, all in real-time," said Damian Garbaccio, global chief strategy officer of eXelate.

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