Why Campaign Measurement Falls Short ... December 16, 2014 By: Damian Garbaccio, Chief Strategy Officer, eXelate
Chief Strategy Officer
As global Chief Strategy Officer, Damian is responsible for eXelate's strategic vision and business development; specifically evaluating and executing enterprise partnerships to exponentially grow revenue and significantly increase eXelate's value in the market.
Since joining in 2008, Damian
has exponentially grown eXelate's revenue and core data business, cementing enterprise partnerships with eXelate's largest partners including Nielsen, MasterCard, and Neustar as well as agencies and key channel partners.
With over fourteen years of experience in digital media, online advertising and e-commerce, Damian's seasoned business acumen and executive sales leadership continue to propel the company to success.
Prior to eXelate Damian was most recently at Quantcast, where he served as the Publisher Group lead.
Previously, Damian was the Senior Director of Business Development (Behavioral Solutions) at AOL's Advertising.com where he built the data targeting business and led the post-acquisition integration of Tacoda's data assets into the AOL framework.
Damian received a BA from Vanderbilt University and Masters Degrees from Fordham (MBA) and Boston University (MS "" Management Information Systems).