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2016-03-06T00:00:00.000Z

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Wrong Damian Garbaccio?

Damian Garbaccio

Global Chief Strategy Officer

eXelate inc

Direct Phone: (646) ***-****       

Email: d***@***.com

eXelate inc

7 West 22Nd Street 9Th Floor

New York, New York 10010

United States

Company Description

eXelate provides solutions to help you scale the process of buying online audience data. We make it easy to leverage powerful targeting data that helps you deliver the right message to the right audience every time. Whether it is a branding campaign seeki ... more

Find other employees at this company (116)

Background Information

Employment History

Executive Vice President
The Nielsen Company

Publisher Group Lead
Quantcast

Affiliations

Advisory Board Member
mParticle Inc

Education

BA Degree

Vanderbilt University

MS
Management Information Systems
Boston University

Masters Degree

Fordham

Web References (198 Total References)


Damian Garbaccio learn ...

exelate.com [cached]

Damian Garbaccio learn more

Damian Garbaccio
Chief Strategy Officer
...
Damian Garbaccio
...
As global Chief Strategy Officer, Damian is responsible for eXelate's strategic vision and business development; specifically evaluating and executing enterprise partnerships to exponentially grow revenue and significantly increase eXelate's value in the market. Since joining in 2008, Damian has exponentially grown eXelate's revenue and core data business, cementing enterprise partnerships with eXelate's largest partners including Nielsen, MasterCard, and Neustar as well as agencies and key channel partners. With over fourteen years of experience in digital media, online advertising and e-commerce, Damian's seasoned business acumen and executive sales leadership continue to propel the company to success.
Prior to eXelate Damian was most recently at Quantcast, where he served as the Publisher Group lead. Previously, Damian was the Senior Director of Business Development (Behavioral Solutions) at AOL's Advertising.com where he built the data targeting business and led the post-acquisition integration of Tacoda's data assets into the AOL framework.
Damian received a BA from Vanderbilt University and Masters Degrees from Fordham (MBA) and Boston University (MS "" Management Information Systems).


"There has not been enough information ...

exelate.com [cached]

"There has not been enough information to know if a campaign is working," remarked eXelate global strategy chief Damian Garbaccio."You'd simply find out if there's a sales lift [months later]."

CarsDirect.com and TheCarConnnection.com, both part of Internet Brands' publishing group, have used eXelate's program in recent weeks, and the sites claim they've generated 14 times more vehicle sales compared with their benchmarks. Neither Internet Brands nor eXelate would disclose what carmakers have been evidently benefiting so greatly from the system.
"You can find out if one creative is working really great or if it's working particularly well in a geographical region," Garbaccio said.


The panel included Brian Hughes, SVP ...

www.qa.nielsen.com [cached]

The panel included Brian Hughes, SVP of audience analysis at Magna Global, Reny Diaz, VP of insights and strategy at NBCU, Damian Garbaccio, chief strategy officer at eXelate, a Nielsen company, and Eric Solomon, SVP of product leadership at Nielsen.

...
Garbaccio cited the desire to develop and leverage proprietary first-party data as the top priority listed by his marketer clients.


eXelate, A Nielsen Company | leadership

exelate.com [cached]

Damian Garbaccio learn more

Damian Garbaccio
Chief Strategy Officer
...
Damian Garbaccio
...
As global Chief Strategy Officer, Damian is responsible for eXelate's strategic vision and business development; specifically evaluating and executing enterprise partnerships to exponentially grow revenue and significantly increase eXelate's value in the market. Since joining in 2008, Damian has exponentially grown eXelate's revenue and core data business, cementing enterprise partnerships with eXelate's largest partners including Nielsen, MasterCard, and Neustar as well as agencies and key channel partners. With over fourteen years of experience in digital media, online advertising and e-commerce, Damian's seasoned business acumen and executive sales leadership continue to propel the company to success.
Prior to eXelate Damian was most recently at Quantcast, where he served as the Publisher Group lead. Previously, Damian was the Senior Director of Business Development (Behavioral Solutions) at AOL's Advertising.com where he built the data targeting business and led the post-acquisition integration of Tacoda's data assets into the AOL framework.
Damian received a BA from Vanderbilt University and Masters Degrees from Fordham (MBA) and Boston University (MS "" Management Information Systems).


eXelate, A Nielsen Company | Why Campaign Measurement Falls Short - And Why Automotive Industry Is Best Test Case For New Strategy

exelate.com [cached]

By: Damian Garbaccio, Chief Strategy Officer, eXelate

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