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720 Third St.
Magnets USA ® was founded in 1989. Over the years, we have led the magnetic marketing industry in the production of Calendar Magnets, Sports Schedules, Fridge Magnets, Car Magnets and many other high quality marketing products. All of our magnets are designed ... more.
"Buying a house or car and planning a financial future can be complicated and stressful," said Dale Turner, founder and president of Magnets USA.
Magnets USA, founded in 1990 by Dale Turner, is the industry leader in promotional calendars, sports schedules and other magnetic marketing items, largely for the real estate industry. Tags: Annette Patterson, Dale Turner, Magnets USA, The Advancement Foundation
"We like to say we're nationally known but locally owned," said Magnets USA founder Dale Turner.
"There were three cheers for Magnets USA at the trade show," Dale Turner said, "because there were three of us working there." In 1990, Dale Turner took a fascination with flexible magnetic material and transformed it into a small operation that made business card magnets. He took his "Instant Magnets" around the East Coast, selling mostly to real estate agents, and a year later he ventured west on a monthlong trip to Phoenix, selling magnets the entire way. In 1992, he developed what was at the time a unique, magnetic padded calendar with a greeting card on the front that could be mailed cheaply. "I tested it at a real estate show and Realtors loved it as it was the first inexpensive magnetic calendar on the market," he said. The calendar doubled Magnets USA's sales to $1 million the next year, and propelled them to $1.6 million the year after that. While a consummate salesman -- his first job was selling educational books and Bibles door-to-door -- Dale Turner felt that in running a multimillion-dollar business he "flew from the seat of my pants." In 1996, he convinced his brother, who had a Master's of Business Administration degree from Virginia Tech and 14 years at IBM, to join Magnets USA as a co-owner. Today, Alan Turner is president and in charge of operations while Dale Turner is vice president of sales and marketing. Catering mainly to real estate agents -- but increasingly to restaurants, schools and the medical industry -- Magnets USA annually produces more than 20 million magnets and posts sales ranging from $7 million to $12 million, Turner said. "Since the real estate market was facing a downturn, we expanded our business to address the needs of other markets such as food and hospitality, outreach and the fundraising industry," Dale Turner said. Sales stabilized in 2009, and through June of this year Magnets USA's sales are up 36 percent over the same period in 2009, said Turner, who declined to release specific sales figures. Indeed, he said that the first half of 2010 has witnessed the best January-to-June sales period in the company's 20-year history.
Dale Turner, 55, founded Magnets USA in 1989.
Dale is vice president of sales and marketing, and Alan is president and chief executive officer. Dale graduated from Virginia Tech with a forestry degree. But he had already developed an affinity for sales, even though his first gig -- selling educational books and Bibles door-to-door -- could be a slog. "It was the hardest job I've ever had," he recalled. "But it changed the course of my life from forestry into sales. It's been easy since then." In 1989, Dale hatched an idea to marry adhesive-backed, flexible magnets and business cards and founded Magnets USA. He traveled the country selling the cards to real estate and insurance agents and beauty salons.
Dale Turner Magnets USA P.O. Box 4626 Roanoke, VA 24015-0000 Phone: (800) 869-7562Fax: (800) 788-6872