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Wrong Dale Griffin?

Dale W. Griffin

Professor (Tenure)

Sauder School of Business at UBC

HQ Phone:  (604) 822-8500

Direct Phone: (604) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Sauder School of Business at UBC

103 2053 Main Mall

Vancouver, British Columbia,V6T 1Z2

Canada

Company Description

The Sauder School of Business is one of the world's leading academic business schools. Located in Vancouver, Canada's gateway to the Pacific Rim, Sauder provides a global business perspective at a dynamic crossroad of the international marketplace. Dedicated t...more

Web References(56 Total References)


Sauder Executive Education Faculty | Sauder School of Business at UBC, Vancouver, Canada

webcontent.sauder.ubc.ca [cached]

Dr. Dale Griffin
Dale is Associate Dean of Strategic Communications and Professor of Marketing at the Sauder School of Business, where he teaches graduate and executive courses in decision making, marketing strategy, behavioural finance and market research. He also consults on consumer decision making and marketing research, and has a long association with the Nobel Prize-winning founders of Behavioural Decision Theory.


Faculty Associates - Peter Wall Institute for Advanced Studies

pwias.ubc.ca [cached]

Dale Griffin, Sauder School of Business, Marketing


Your Excuses for Not Saving Just Got "Scienced" | Jackson

www.jackson.com [cached]

According to Dale Griffin, associate dean and professor of marketing at the Sauder School of Business at the University of British Columbia, we can look at "temporal construal" and "loss aversion" as potential behavioral biases that make it difficult to make good decisions about our future.
Griffin explains "temporal construal" as the tendency for far-off events to be mentally experienced differently than closer events: "Loss aversion," according to Griffin, is essentially the idea that humans are more likely to think about potential "losses" than potential "gains" in the long term.


Research Faculty

marketing.sauder.ubc.ca [cached]

Our behavioural faculty include Darren Dahl, Dale Griffin, Juliet Zhu, Timothy Silk, Kate White, and JoAndrea Hoegg.
Dale Griffin Dale Griffin Research Interests: Consumer judgment and decision making; prediction and forecasting in consumers and managers; methods for analyzing individual and aggregate effect.


webcontent.sauder.ubc.ca

Dr. Dale Griffin | Strategic Marketing Management
Dale is Professor of Marketing and Associate Dean at the Sauder School of Business. He teaches consumer behaviour and business research methods, and gives talks to executives on brand building and customer motivation. He has also consulted on issues of service quality, customer satisfaction and consumer protection.


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