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2016-06-21T00:00:00.000Z

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Dale Emmert

President

Simpson Furniture Company

HQ Phone: (319) 266-3535

Email: d***@***.com

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Simpson Furniture Company

515 Main St

Cedar Falls, Iowa 50613

United States

Company Description

Since 1946, Simpson Furniture has carried on a legacy of being the premier retailer for home furniture, flooring and home d├ęcor in the region. Through exceptional service and innovation, Simpson Furniture strives to be the first in value, quality and serv ... more

Find other employees at this company (9)

Background Information

Education

degree

University of Northern Iowa

Web References (25 Total References)


Art Van expanding into Iowa with two stores | Furniture Today

www.furnituretoday.com [cached]

"Our company has long been an integral part of the Coralville and Cedar Falls communities, and we believe our partnership with Art Van Furniture will benefit the families we've grown with over the past 70 years," said Dale Emmert, president of Simpson Furniture Company.


Art Van Furniture Celebrates Historic Expansion Into Iowa With First Two Franchises In The State

www.prnewswire.com [cached]

"Our company has long been an integral part of the Coralville and Cedar Falls communities, and we believe our partnership with Art Van Furniture will benefit the families we've grown with over the last 70 years," said Dale Emmert, president of Simpson Furniture Company.


- Dale Emmert, Owner of ...

www.pmpsalesusa.com [cached]

- Dale Emmert, Owner of Simpson Furniture in Coralville, IA

Simpson Furniture - Coralville, IA
When Dale opened his second store in Coralville four years ago, his hopes were to create another booming source of revenue like his flagship store 85 miles away. However, during his most recent review with his business consultant, it became apparent that something more must be done in order to turn this second location into a profitable venture. The problem areas were pinpointed as a weak sales staff and ineffective advertising, which resulted in a showroom of stale inventory - only compounding the problem. ale reached out to PMP Sales for help. Our panel of experts worked with his consultant and advertising agency to create a customized solution that would revive both his revenue and reputation in Coralville.
Results: The program instituted was an 8-week cash-raising sale, during which PMP Sales personnel came on site to demonstrate and implement new and successful selling strategies to Simpson's sales staff. PMP Sales' advertising department worked closely with Simpson's agency to produce a compelling mix of advertising methods and techniques to drive heavy traffic to the store. The program worked so well, that Dale decided to extend the sale two more weeks. A total of 6 months worth of volume was generated in the ten weeks, and at a higher gross profit than before. So much inventory was sold that his floor was opened up to receive newer, fresher merchandise, attracting even more customers and repeat buyers.


About Simpson Furniture & Mattress Stores | Cedar Falls | Coralville

www.simpsonfurniture.com [cached]

Simpson CEO Dale Emmert loves the Cedar Valley area and says: "We know our livelihood is right here in the Cedar Valley.


Investor Directory :: Greater Cedar Valley Alliance & Chamber

greatercedarvalleychamber.com [cached]

Contact: Dale Emmert P.O. Box 765 Cedar Falls, IA 50613 Phone: (319) 266-3535 | Fax: (319) 266-7676

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