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Simpson Furniture Company
515 Main St
Simpson Furniture Company is more than just a flooring specialty store. We are experts trained in flooring sales and design and will help you find the perfect floor for the way you live.
As part of America's leading flooring retail group, our 500-store ...
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Art Van expanding into Iowa with two stores | Furniture Today
"Our company has long been an integral part of the Coralville and Cedar Falls communities, and we believe our partnership with Art Van Furniture will benefit the families we've grown with over the past 70 years," said Dale Emmert, president of Simpson Furniture Company.
Art Van Furniture Celebrates Historic Expansion Into Iowa With First Two Franchises In The State
"Our company has long been an integral part of the Coralville and Cedar Falls communities, and we believe our partnership with Art Van Furniture will benefit the families we've grown with over the last 70 years," said Dale Emmert, president of Simpson Furniture Company.
- Dale Emmert, Owner of ...
- Dale Emmert, Owner of Simpson Furniture in Coralville, IA
Simpson Furniture - Coralville, IA
second store in Coralville four years ago, his
hopes were to create another booming source of revenue like his
flagship store 85 miles away.
However, during his
most recent review with his
business consultant, it became apparent that something more must be done in order to turn this second location into a profitable venture.
The problem areas were pinpointed as a weak sales staff and ineffective advertising, which resulted in a showroom of stale inventory - only compounding the problem.
ale reached out to PMP Sales
Our panel of experts worked with his
consultant and advertising agency to create a customized solution that would revive both his
revenue and reputation in Coralville.
Results: The program instituted was an 8-week cash-raising sale, during which PMP
Sales personnel came on site to demonstrate and implement new and successful selling strategies to Simpson's sales staff.
advertising department worked closely with Simpson's agency to produce a compelling mix of advertising methods and techniques to drive heavy traffic to the store.
The program worked so well, that Dale
decided to extend the sale two more weeks.
A total of 6 months worth of volume was generated in the ten weeks, and at a higher gross profit than before.
So much inventory was sold that his
floor was opened up to receive newer, fresher merchandise, attracting even more customers and repeat buyers.
About Simpson Furniture & Mattress Stores | Cedar Falls | Coralville
Simpson CEO Dale Emmert loves the Cedar Valley area and says: "We know our livelihood is right here in the Cedar Valley.
Investor Directory :: Greater Cedar Valley Alliance & Chamber
Contact: Dale Emmert
P.O. Box 765
Cedar Falls, IA 50613
Phone: (319) 266-3535 | Fax: (319) 266-7676