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Simpson Furniture Company
515 Main St
Simpson Furniture Company is more than just a flooring specialty store. We are experts trained in flooring sales and design and will help you find the perfect floor for the way you live.
As part of America's leading flooring retail group, our 500-store
Find other employees at this company (9)
(14 Total References)
About Simpson Furniture & Mattress Stores | Cedar Falls | Coralville
Simpson CEO Dale Emmert loves the Cedar Valley area and says: "We know our livelihood is right here in the Cedar Valley.
- Dale Emmert, Owner of ...
- Dale Emmert, Owner of Simpson Furniture in Coralville, IA
Simpson Furniture - Coralville, IA
second store in Coralville four years ago, his
hopes were to create another booming source of revenue like his
flagship store 85 miles away.
However, during his
most recent review with his
business consultant, it became apparent that something more must be done in order to turn this second location into a profitable venture.
The problem areas were pinpointed as a weak sales staff and ineffective advertising, which resulted in a showroom of stale inventory - only compounding the problem.
ale reached out to PMP Sales
Our panel of experts worked with his
consultant and advertising agency to create a customized solution that would revive both his
revenue and reputation in Coralville.
Results: The program instituted was an 8-week cash-raising sale, during which PMP
Sales personnel came on site to demonstrate and implement new and successful selling strategies to Simpson's sales staff.
advertising department worked closely with Simpson's agency to produce a compelling mix of advertising methods and techniques to drive heavy traffic to the store.
The program worked so well, that Dale
decided to extend the sale two more weeks.
A total of 6 months worth of volume was generated in the ten weeks, and at a higher gross profit than before.
So much inventory was sold that his
floor was opened up to receive newer, fresher merchandise, attracting even more customers and repeat buyers.
Investor Directory :: Greater Cedar Valley Alliance & Chamber
Contact: Dale Emmert
P.O. Box 765
Cedar Falls, IA 50613
Phone: (319) 266-3535 | Fax: (319) 266-7676
Simpson Furniture Floor Covering & Simpson Furniture Outlet Store
It was just shortly after the "Re-grand Opening" in 1984 that current president and CEO Dale Emmert started working at Simpson while earning his degree at the University of Northern Iowa, similar to Sandvold's start back in the '40s.
loves the Cedar Valley and comments that Simpson Furniture
has continually given support to many local events.
Our showroom will be over 30 percent larger than our current downtown store," Emmert
Sales at Iowa Furniture Store Jump 21 Percent with Weather Rebate Promotion
"We were looking for an exciting way to not only increase our sales and awareness during a slow economy but to give our customers something to get excited about, and this promotion did the job," said Dale Emmert, President of Simpson Furniture.