Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 8/18/15  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Executive Officer

Phone: (319) ***-****  HQ Phone
Email: d***@***.com
Simpson Furniture Company
515 Main St
Cedar Falls , Iowa 50613
United States

Company Description: Simpson Furniture Company is more than just a flooring specialty store. We are experts trained in flooring sales and design and will help you find the perfect floor...   more

Employment History


  • degree
    University of Northern Iowa
14 Total References
Web References
About Simpson Furniture & Mattress Stores | Cedar Falls | Coralville, 18 Aug 2015 [cached]
Simpson CEO Dale Emmert loves the Cedar Valley area and says: "We know our livelihood is right here in the Cedar Valley.
- Dale Emmert, Owner of ... [cached]
- Dale Emmert, Owner of Simpson Furniture in Coralville, IA
Simpson Furniture - Coralville, IA
When Dale opened his second store in Coralville four years ago, his hopes were to create another booming source of revenue like his flagship store 85 miles away. However, during his most recent review with his business consultant, it became apparent that something more must be done in order to turn this second location into a profitable venture. The problem areas were pinpointed as a weak sales staff and ineffective advertising, which resulted in a showroom of stale inventory - only compounding the problem. ale reached out to PMP Sales for help. Our panel of experts worked with his consultant and advertising agency to create a customized solution that would revive both his revenue and reputation in Coralville.
Results: The program instituted was an 8-week cash-raising sale, during which PMP Sales personnel came on site to demonstrate and implement new and successful selling strategies to Simpson's sales staff. PMP Sales' advertising department worked closely with Simpson's agency to produce a compelling mix of advertising methods and techniques to drive heavy traffic to the store. The program worked so well, that Dale decided to extend the sale two more weeks. A total of 6 months worth of volume was generated in the ten weeks, and at a higher gross profit than before. So much inventory was sold that his floor was opened up to receive newer, fresher merchandise, attracting even more customers and repeat buyers.
Investor Directory :: Greater Cedar Valley Alliance & Chamber, 8 Sept 2012 [cached]
Contact: Dale Emmert P.O. Box 765 Cedar Falls, IA 50613 Phone: (319) 266-3535 | Fax: (319) 266-7676
Simpson Furniture Floor Covering & Simpson Furniture Outlet Store, 20 Dec 2011 [cached]
It was just shortly after the "Re-grand Opening" in 1984 that current president and CEO Dale Emmert started working at Simpson while earning his degree at the University of Northern Iowa, similar to Sandvold's start back in the '40s.
Emmert loves the Cedar Valley and comments that Simpson Furniture has continually given support to many local events.
Our showroom will be over 30 percent larger than our current downtown store," Emmert said.
Sales at Iowa Furniture Store Jump 21 Percent with Weather Rebate Promotion, 23 Jan 2009 [cached]
"We were looking for an exciting way to not only increase our sales and awareness during a slow economy but to give our customers something to get excited about, and this promotion did the job," said Dale Emmert, President of Simpson Furniture.
Other People with the name "Emmert":
Other ZoomInfo Searches
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.