- Dale Emmert, Owner of Simpson Furniture in Coralville, IA
Simpson Furniture - Coralville, IA
second store in Coralville four years ago, his
hopes were to create another booming source of revenue like his
flagship store 85 miles away.
However, during his
most recent review with his
business consultant, it became apparent that something more must be done in order to turn this second location into a profitable venture.
The problem areas were pinpointed as a weak sales staff and ineffective advertising, which resulted in a showroom of stale inventory - only compounding the problem.
ale reached out to PMP Sales
Our panel of experts worked with his
consultant and advertising agency to create a customized solution that would revive both his
revenue and reputation in Coralville.
Results: The program instituted was an 8-week cash-raising sale, during which PMP
Sales personnel came on site to demonstrate and implement new and successful selling strategies to Simpson's sales staff.
advertising department worked closely with Simpson's agency to produce a compelling mix of advertising methods and techniques to drive heavy traffic to the store.
The program worked so well, that Dale
decided to extend the sale two more weeks.
A total of 6 months worth of volume was generated in the ten weeks, and at a higher gross profit than before.
So much inventory was sold that his
floor was opened up to receive newer, fresher merchandise, attracting even more customers and repeat buyers.