Jamaica Cultural Development Commission representatives (from left) Delroy Gordon, executive director; Dahlia Harris, marketing executive; and Hugh Nash, chairman, as well as Sydney Bartley, director of culture in the Ministry of Culture, speaking at yesterday's Observer Monday Exchange meeting of reporters and editors at the newspaper's head office in Kingston. (Photos: Naphtali Junior)
JCDC marketing executive Dahlia Harris outlined that though the increase in sponsorship - which includes both cash and kind - is commendable, the private sector support could always be better.
"At the branch level we still need more support, so we're welcoming anybody else who wants to come onboard," she
said, adding that many brands, primarily companies that deal in alcohol, etc refrain from supporting the festival because of their own policies and the fact that JCDC events usually focus on family entertainment.