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This profile was last updated on 10/10/14  and contains information from public web pages and contributions from the ZoomInfo community.

Cynthia Coldren

Wrong Cynthia Coldren?

Advisory Partner

Local Address: Texas, United States
Company Description: Strategic marketing consultants. Provide market knowledge that enables business success. B2B market research, strategy, and consultative development services...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • B.A.S. , marketing and management
    Dallas Baptist University
10 Total References
Web References
ReThink Marketing - Strategic Marketing, Research, & Planning Consultants
www.rethinkmarketing.com, 10 Oct 2014 [cached]
Cynthia Coldren
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Cynthia Coldren Advisory Partner
Cynthia is a seasoned marketing professional with a track record for strategic research and analysis, marketing planning, and integrated communications. Her extensive marketing and sales experience has enabled her to help organizations build and strengthen brands, enhance competitive advantage, develop integrated marketing strategies, launch new products, and improve channel and customer relationships. She co-founded ReThink Marketing to deliver practical, strategic marketing expertise that drives the growth and market share of client companies.
With more than twenty-five years as a marketing and sales professional, Cynthia has effectively directed business-to-business marketing, brand management, and communications programs for technology and services companies such as Cyrix Corporation, National Semiconductor, Intrusion Inc., and CompuCom. From research and strategic planning to corporate brand development and product campaigns, her client experience and understanding of the customer decision-making process have enabled her to build and launch successful marketing initiatives.
As a vice president and account executive, Cynthia also directed regional sales and marketing of financial planning programs for E.F. Hutton and Company, a Fortune-ranked investment firm acquired by Shearson-American Express. Additionally, she managed multi-million dollar investment portfolios for individual and corporate clients.
Cynthia received a B.A.S. in marketing and management from Dallas Baptist University. An accomplished public speaker, she has delivered dozens of seminars for numerous corporations, associations, and non-profit organizations. She serves on the Collin County Parks Foundation Advisory Board, is a member of the Richardson Chamber of Commerce, the Metroplex Technology Business Council, and provides support to other business, community, educational, and church organizations. She currently serves ReThink Marketing in an advisory capacity.
The ABC's of Marketing Promotions
www.sheltongroup.com, 20 Sept 2004 [cached]
Dave Bunnell | Cynthia Coldren | Kenneth Kracmer | Douglas Scott | Jo Temming
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Cynthia ColdrenManaging PartnerReThink Marketing
Cynthia is a seasoned marketing professional with a track record for strategic analysis, marketing planning, and integrated communications.Her extensive marketing and sales experience has enabled her to help client companies launch new products, build and strengthen brands, develop and integrate marketing strategies, and enhance channel and customer relationships.She co-founded Re|Think Marketing to help companies simplify, focus and energize their marketing efforts and drive revenue growth.
With more than twenty years as a marketing and sales professional, Cynthia has effectively directed business-to-business marketing, brand management, and communications development for technology companies such as Cyrix Corporation, National Semiconductor, and CompuCom.From successful product campaigns to corporate and product brand development, her client experience and understanding of the customer decision-making process has enabled her to forge successful marketing strategies and programs.
Cynthia also directed regional sales and marketing of financial planning programs as a vice president and account executive with E.F. Hutton and Company, a Fortune-ranked investment firm acquired by Shearson-American Express.Additionally, she managed multi-million dollar investment portfolios for individual and corporate clients.
As an accomplished public speaker, Cynthia has delivered seminars for numerous corporations, associations, and non-profit organizations.She is vice president and program chair for the University Venture Forum, serves on the Collin County Parks Foundation Advisory Board, and is a member of the Richardson Chamber of Commerce, the Metroplex Technology Business Council, and the Alliance of Technology and Women.For six years, she has coached youth basketball in the Upward Basketball League.
Cynthia received a B.A.S. in marketing and management from Dallas Baptist University.
Coldren, Cynthia - RainToday
www.raintoday.com, 30 July 2008 [cached]
Home / Library / Cynthia Coldren
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Cynthia Coldren
Cynthia Coldren is managing partner of ReThink Marketing, a consulting group focused on market research, strategy, and planning for B2B technology and services companies. Contact Cynthia at cc@rethinkmarketing.com.
Articles by Cynthia Coldren
Seminars
www.performance-enablers.com, 29 Nov 2003 [cached]
Cynthia ColdrenManaging PartnerRe|Think Marketing LLC
Cynthia Coldren is a seasoned marketing professional and co-founder of Re|Think Marketing LLC.For more than 20 years, she has helped companies such as National Semiconductor, CompuCom, Cyrix, OraMetrix, and Intrusion Inc. develop and implement marketing strategies to launch new products, build and strengthen brands, develop integrated communications, and enhance channel and customer relationships.
From successful corporate positioning to full campaign development, Cynthia's marketing expertise coupled with her understanding of the customer decision-making process has enabled her to drive home bottom-line results for her clients.
What's the Big Idea? - Editorial - CMO Magazine
www.cmomagazine.com, 20 Oct 2004 [cached]
Cynthia ColdrenManaging PartnerReThink Marketing LLC
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