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This profile was last updated on 11/7/13  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Curt Hecht

Wrong Curt Hecht?

Chief Global Revenue Officer

The Weather Company
Local Address: Chicago, Illinois, United States
The Weather Channel , Inc.
P.O. Box 724554
Atlanta, Georgia 31139
United States

Company Description: About The Weather Channel The Weather Channel, a 24-hour weather network, is seen in almost 85 million U.S. households. Its Web site, weather.com, attracts over 14...   more
Background

Employment History

Board Memberships and Affiliations

183 Total References
Web References
"For the first five or six ...
digiday.com, 7 Nov 2013 [cached]
"For the first five or six years, there was some fear and misconception about what [transparency] meant for a business built on relationships," said Curt Hecht, a former executive at VivaKi and current chief revenue officer at The Weather Company.
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"I still don't know information about the quality of the market vs. the cheapness of the market," Hecht said.
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"Accountability brings a lot to the party, and making sure the partner you're with can bring that accountability [is key]," Hecht said.
press.weather.com :: Executive Team
press.weather.com, 2 Oct 2013 [cached]
Curt Hecht
...
Curt Hecht
Chief Global Revenue Officer
Curt Hecht serves as chief global revenue officer for The Weather Company. Hecht joined Weather after 20 years with Publicis Groupe, most recently as CEO of the VivaKi Nerve Center in Paris.
The Weather Channel Companies Appoints Curt Hecht as Chief Global Revenue Officer
press.weather.com [cached]
The Weather Channel Companies Appoints Curt Hecht as Chief Global Revenue Officer The Weather Channel Companies Appoints Curt Hecht as Chief Global Revenue Officer
...
The Weather Channel Companies Appoints Curt Hecht as Chief Global Revenue Officer
Posted on April 12, 2012
Newly-Created Role Also Oversees International Business
The Weather Channel Companies (TWCC)today announced that Curt Hecht has been appointed chief global revenue officer. Hecht joins TWCC after 20 years with Publicis Groupe, most recently as CEO of the VivaKi Nerve Center in Paris.
In this newly created role, Hecht will be responsible for the overall strategic definition and management of TWCC's international business. He will also lead digital and cable ad sales revenue generation, including all aspects of sales operations for the company's category- leading digital products such as weather.com, its category-leading mobile and tablet apps, and The Weather Channel, which is the most-distributed cable network, available in more than 100 million homes. He will report to Chairman and CEO David Kenny.
"This is a huge win for The Weather Channel. Curt has a deep understanding of our industry, along with the knowledge and insight into the technologies and platforms that will enable us to serve our current and future clients as we grow our company both in the U.S. and globally," said Kenny.
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"Having had the good fortune of working with Curt in the past, I know his strengths are in all the key areas that will make us a better partner to our clients and deepen our relationships in the industry."
"The Weather Channel has a great brand, scale and leadership in digital, and a fully distributed cable network. This opportunity will allow me to be a part of the company's global growth by sharing my perspective and experience on what agencies and their clients are seeking in a converging media landscape. This requires the right balance of brand experiences and data-driven marketing. The Weather Channel is one of the best media properties across three screens built on what marketers need and want -- social, local and mobile assets. The focus now is on implementation and revenue growth," said Hecht.
Hecht had been entirely focused on developing the next generation of technical platforms to allow Publicis Groupe and its clients to digitize their processes and scale their digital marketing efforts, as both media channels and consumers become digital. He acted as Publicis Groupe's primary liaison to digital media companies such as Facebook, Google, Microsoft and Twitter, developing open and scalable platforms that can be activated by Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia, which collectively are the largest buyers of digital media worldwide. He was a member of the VivaKi Board of Directors and Publicis Groupe Strategic Leadership Team.
Hecht created the VivaKi Nerve Center, which is a 300 person start-up inside Publicis Groupe. This included the creation of Audience on Demand (AOD) and the Pool, and played a critical role in the acquisition of both Performics and Razorfish. He had oversight of VivaKi Ventures and worked with the start-up community.
Prior to VivaKi, Curt was Chief Digital Officer at Starcom MediaVest Group (SMG), a subsidiary of Publicis Groupe. There he was focused on forecasting the evolving digital media landscape for a client portfolio that invests nearly $26B in media each year. At SMG he was also dedicated to General Motors, and worked closely with the client to transform GM into the world's largest digital marketer.
One of Curt's earliest roles in advertising was managing sports and kids' negotiations across Starcom, which included the first household addressability cable trials with Comcast. He has serviced clients including United Airlines, 7-Up, McDonald's and Morgan Stanley. He also opened a San Francisco office for Starcom in 1999.
In 2007, Hecht was named an Ad Age Media Maven and OMMA All-Star, and in 2008, Mediaweek recognized him as a Media All-Star for work in the digital space. He is the former Chairman of the AAAAs advanced video committee, a current member of the Ad:Tech advisory board and an advisory board member for Ad China. He also serves as a member of the World Economic Forum Technology Pioneers Committee and as a board member of the Mobile Marketing Association (MMA).
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The Weather Channel Companies Appoints Curt Hecht as Chief Global Revenue Officer
The Global Board of Directors | Mobile Marketing Association
mmaglobal.com, 8 Jan 2012 [cached]
Curt Hecht, CEO, VivaKi's Nerve Center
The business will report into Curt ...
www.prnewswire.com, 6 Aug 2008 [cached]
The business will report into Curt Hecht, President of the VivaKi Nerve Center.
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