Vista Professional Outdoor Lighting is a leading manufacturer of specification grade, architectural, and landscape luminaires.
For over 20 years successful architects, designers, and installers worldwide have relied on Vista's reputation as a pioneering...
"After you have the general principles of landscape lighting down, all you really need to do is take a few design courses and you'll be an artist in no time," says Cruz Perez, vice president of marketing for Vista Professional Outdoor Lighting in Simi Valley, California.
"I can't tell you how many times a contractor has told me, 'I just don't have the creativity for lighting.' No worries," says Perez.
Cruz Perez, vice president of marketing for Vista Professional Outdoor Lighting, Simi Valley, California, recounts, "I can't tell you how many times a contractor has told me, 'I just don't have the creativity for lighting,' but the fact is that there are 13 basic techniques you need to know to do a very good job, and usually on any particular site only three or four are used."
Perez, whose company offers free seminars, uses the same logic, "We don't push our products during our seminars; we train contractors how to be designers.
Perez has seen profits as high as $1,000 on a $3,000 job.