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Craig Rechenmacher

Chief Marketing Officer

Slacker Inc

Direct Phone: (858) ***-****       

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Slacker Inc

16935 W. Bernardo Drive Suite 270

San Diego, California 92127

United States

Company Description

Slacker offers the world's most complete range of radio services, from millions of songs to custom content from ESPN Radio, ABC News and much more. Whether it's the award-winning free Slacker Basic Radio, the fully-loaded Slacker Radio Plus, or Slacker Pr ... more

Find other employees at this company (148)

Background Information

Employment History

Vice President of Marketing and Business Development for EA's Origin Platform

Electronic Arts Inc.

Group Marketing Manager

THQ Inc.

Vice President of Business Development and Marketing for Origin

E A Partners PLC

Web References (55 Total References)

"Slacker brings the world's ... [cached]

"Slacker brings the world's most complete music service to Xbox LIVE Gold subscribers in the U.S. and Canada for free*," said Craig Rechenmacher, Slacker's Chief Marketing Officer.

Craig Rechenmacher, ... [cached]

Craig Rechenmacher, Slacker's chief marketing officer, explained the firm had to be honest about where it stood in the industry. "We had to be disruptive in the marketplace and we needed something that targets our competitors and the holes in their service," he was quoted by the New York Times as saying.

"We're traveling the country, putting ... [cached]

"We're traveling the country, putting Slacker directly into the hands of listeners - and hosting one hell of a party along the way," said Craig Rechenmacher, Slacker's Chief Marketing Officer.

Net News Check [cached]

Slacker will spend $5.5 million on media placements this year, according to Craig Rechenmacher, the service's chief marketing officer.

Online personalized radio aggregator ... [cached]

Online personalized radio aggregator Slacker has hired the company's first chief revenue officer, Carter Brokaw, as well as its first chief marketing officer, Craig Rechenmacher.

Craig Rechenmacher
Rechenmacher, chief marketing officer, comes to Slacker from video game maker Electronic Arts. He was vice president of marketing and business development for EA's Origin platform and led efforts for products like Rockband, Need for Speed, Dead Space and Godfather. Rechenmacher has also held senior level positions at video game company THQ and Sony Computer Entertainment prior to working at EA.
Slacker CEO Jim Cady said the hiring of Brokaw and Rechenmacher to expand the executive team "will accelerate our already strong growth and momentum."

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