"We produce more entries are far lower cost than for many of the other major marketing channels," Craig McDaniel, president and founder of the site explained.
"In some cases, we charge over 20 percent less for a listing than the normal ad sellers who use a bidding system."
The site charges are based on membership numbers rather than on a per click basis, he
"For example, we charge a flat monthly fee so a sponsor with a one month sweep would pay the same amount if they receive 25,000 entries or 1,000," he
said in an interview.
"This eliminates click fraud and targets to the demographics of the advertiser."
The real secret to the high rate of return for companies listing their sweeps, he
said, is the fact the site embeds the sweepstakes link in text about the contest rather than in banner ads.
"Our stats show our members trust the text links much more than they trust banner ads," McDaniel
Contests sponsored by Walmart
join well over 500 other (online sweepstakes) currently on the site.
"Our sponsors receive solid demographics following their promotions and campaigns," McDaniel
explained, "as well as our best ideas about how to improve the quality and quantity of their responses in the future."
"We only raise our rates when we add an additional 50,000 members," McDaniel
, also known as Mr. Sweepy, stated.
Sweepstakes Today LLC