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of Microsoft's Emerging

Phone: (313) ***-****  HQ Phone
General Motors Corp.
300 Renaissance Center
Detroit, Michigan 48265
United States

Company Description: General Motors Corporation (GM) is engaged in the worldwide development, production and marketing of cars, trucks and parts. The Company develops, manufactures and...   more
Web References
World Bank, MS market prepaid computers
www.itweb.co.za [cached]
"We were trying to understand why we were not being successful and the mobile phone guys were being successful and our hypothesis was they've come up with a terrifically flexible way to acquire their product and services with a prepaid capability," said Craig Fiebig, GM of Microsoft's emerging markets group.
Microsoft, the world's largest software maker, estimates there are 1.37 billion households worldwide that do not have desktop computers so the potential client base for prepaid computers could reach range between 300 million to 400 million homes.
The company chose to test prepaid computers in Brazil, a large middle-income country with annual interest rates of up to 40%, to gauge the appeal of selling a big ticket item under a flexible financing scheme, he added.
"If you can make it work there, then you can make it work elsewhere," Fiebig said.
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