His franchise group will open three Penn Station restaurants in the Dallas-Fort Worth market in the next 90 days, said Craig Dunaway, president of Penn Station.
"This is a huge deal for us," Dunaway
broke a lot of its rules about expansion with this deal, but only after thoroughly vetting the group.
Normally, Penn Station
expands in existing markets or to markets that are near markets where it already operates.
group had the business experience, restaurant experience and the money to open and expand in the Dallas market quickly.
"They gave the best presentation I've ever seen in my life," Dunaway