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Craig R. Downing

Senior Director, Cloud Marketing

Epicor Software Corporation

Direct Phone: (858) ***-****       

Email: c***@***.com

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Epicor Software Corporation

804 Las Cimas Pkwy

Austin, Texas 78746

United States

Company Description

Epicor Software Corporation is a global leader delivering business software solutions to the manufacturing, distribution, retail and services industries. With nearly 40 years of experience serving midmarket organizations and divisions of Global 1000 compa ... more

Find other employees at this company (5,092)

Background Information

Employment History

Skype cdowning

Director of Global Cloud Marketing


Global Role Owner, Field, Product and Industry Marketing

Microsoft Corporation

Vice President Marketing, Demand Generation and Product Marketing

BlueRoads Corporation

General Manager

The Sage Group plc

Vice President and General Manager, ACCPAC Mid-Market Accounting

Best Software Inc

Vice President of Product Management

Applied Technology Professionals Ltd.

Vice President of Product Management

ACCPAC International Inc


Bachelor of Business Administration degree

Managerial Economics

Brock University


Saint Mary's College of California

Web References (86 Total References)

"Finding the right price for each ... [cached]

"Finding the right price for each job can be elusive for the most seasoned manufacturers," said Craig Downing, senior director, product marketing for Epicor Software.

"Epicor Cloud ERP eliminates ... [cached]

"Epicor Cloud ERP eliminates the need for separate applications, spreadsheets and 'one off' processes," said Craig Downing, senior director, product marketing for Epicor Software.

Craig Downing, Senior ... [cached]

Craig Downing, Senior Product Marketing Director, Epicor on

About Craig Downing
Craig Downing brings to Epicor over two decades of demonstrated success in the enterprise software and technology industry, with experience in product, field and channel marketing, strategic messaging, demand generation, and bringing sophisticated and technically complex products to market through optimized sales processes. As Sr. Director of Cloud Marketing at Epicor, Downing is responsible for defining long-term product strategies, managing near-term tactical processes and program design. Prior to Epicor, Downing has held directing positions at global companies. He holds a Bachelor of Business Administration degree in Managerial Economics from Brock University and an MBA from Saint Mary's College of California.

"You have to deal with vendors ... [cached]

"You have to deal with vendors who have experience working with one another, and understand the criticality of your two-tier system," said Craig Downing, senior director of Product Marketing at Epicor. "Make sure they aren't going to simply say 'it's the other guy's problem to ensure this works.'"

Common ERP Data Structures
Support for common processes and data structures is another vital aspect of two-tier ERP. If you are forced to accommodate limitations in part numbers, GL accounts or customer details in mapping data between the two systems, you're already being asked to make too many compromises and are likely to find "hidden" sacrifices to be even more limiting, Downing said.
"Companies need to decide where they sit on the timeliness needed from an integration process," Downing said.

"Some companies view a two-tier ERP ... [cached]

"Some companies view a two-tier ERP strategy as an audition to see if they even need their legacy ERP platform," said Craig Downing, senior director of Product Marketing, Epicor. "Businesses are starting to look at tradeoffs of ERP systems and evaluating whether a system purchased 10 years ago has everything they need to run their business today."

He thinks many businesses venture into the cloud in a two-tier ERP set-up to make sure their deployment is cost effective and provides what they need before jettisoning on-premise software in favor of all-cloud ERP software.
"We are seeing less urgency for bridging the cloud and on-premises systems as companies continue to be anxious to redesign many of their enterprise workloads to leverage the pervasiveness of cloud- deployed solutions," he said.

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