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Wrong Craig Downing?

Craig Downing R.

Vice President Product Management

ACCPAC International Inc

Direct Phone: (925) ***-****       

Email: c***@***.com

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ACCPAC International Inc

6700 Koll Center Parkway Third Floor

Pleasanton, California 94566

United States

Company Description

ACCPAC International, Inc., a subsidiary of Computer Associates International, Inc. (NYSE: CA), provides small and medium-sized businesses a broad range of end-to-end business management applications designed to enhance customers' competitive advantage. P ... more

Find other employees at this company (88)

Background Information

Employment History

Senior Director, Cloud Marketing

Epicor Software Corporation

Senior Director, Global Cloud Marketing


Vice President of Product Management

Applied Technology Professionals Ltd.


Bachelor of Business Administration degree

Managerial Economics

Brock University


Saint Mary's College of California

Web References (198 Total References)

That's probably why Craig ...

www.accounting-software-australia.com.au [cached]

That's probably why Craig Downing, ACCPAC vp of product management, says to start small with a CRM implementation. Pick portions that will demonstrate ROI within two months. This approach is less risky and will lead to faster adoption of the system. Actually, this is good advice for any project.

Craig also made an interesting comment on the difference between Australia and the US with respect to CRM sales. He finds US prospects are typically upgrading from a low-end CRM solution, while Australians are considering CRM for the first time. It seems marketing is much more aggressive in the US than it is in Australia.
As you probably know, ACCPAC was purchased by Sage in 2004. Best already had two CRM systems before the acquisition - ACT for smaller companies and SalesLogix for mid-sized companies. The acquisition of ACCPAC included Sage ACCPAC CRM, which is also targeted to the mid-market. According to Craig, SalesLogix is designed for companies with more complex needs that require a customized solution, whereas Sage ACCPAC CRM is designed for companies whose needs can be addressed with an off-the-shelf package.

Vancouver Accountants and ACCPAC Consultants | CGA Certified General Accountants | Equity Business Services Inc. | Accpac5star

www.equityinc.ca [cached]

Craig Downing, ACCPAC vice president, product management, said, "We're delighted with this recognition of our ACCPAC for Windows Small Business Series.

Cantatus Systems Group press_releases-ACCPAC Takes Front Stage With Small Businesses Who Use Microsoft SQL Server

www.cantatus.com [cached]

"ACCPAC is responding to the needs of small businesses seeking a complete and affordable business management and e-business solution based on Microsoft SQL Server," said Craig Downing, ACCPAC assistant vice president of product management.

In the News - Sage Software

www.sagesoftware.com [cached]

Associate Editor Riccardo Davis discusses the bright future for Linux and open source-based accounting software for SMBs with Craig Downing, Sage Software vice president and general manager, Sage Accpac, and includes comments from Sage Software business partners David Beck of SystemLink, and David Cieslak of Information Technology Group.

Editor Paolo Del Nibletto's interview with Sage Accpac GM Craig Downing covers the bright future prospects for the Sage Accpac business unit of Sage Software's Accounting Solutions (ACS) group, and those of Sage Software overall, in this "CloseUp" feature.
Editor-At-Large Ephraim Schwartz interviewed Craig Downing, Sage Software vice president and general manager for ACCPAC, to explore the continuing reliance of Fortune 500 companies on SMB enterprise resource planning (ERP) solutions from companies such as Sage Software.
Best Software VP of Product Management for ACCPAC products Craig Downing further notes that compliance with local standards pertaining to language, date, and currency is a distinguishing characteristic of the ACCPAC product group.

Solomon Accounting Software

www.upgrades.net [cached]

Craig Downing 925-461-6716

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