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2005-03-23T00:00:00.000Z

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Craig Cushman

Marketing Manager

Raytheon

HQ Phone: (781) 522-3000

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Raytheon

870 Winter Street

Waltham, Massachusetts 02451

United States

Company Description

Raytheon Company, with 2015 sales of $23 billion and 61,000 employees, is a technology and innovation leader specializing in defense, civil government and cybersecurity solutions. With a history of innovation spanning 94 years, Raytheon provides state-of- ... more

Find other employees at this company (38,769)

Background Information

Employment History

Website And Ebusiness

Garmin Ltd.

Original Equipment Manufacturing Sales Manager

Johnson Outdoors Inc.

OEM Sales Manager

Minn Kota

Global Marketing Manager

Raymarine Inc

Education

bachelor

business marketing

Plymouth State College

Web References (21 Total References)


Sport Fishing - Integration Strategy

www.sportfishingmag.com [cached]

Versions of these units with full-color, daylight VGA displays are on the horizon, but according to Raytheon marketing manager Craig Cushman, the side-by-side display will probably remain the only combined viewing option."The average recreational boater needs information presented as uncomplicated and easy to understand as possible," says Cushman.


Sport Fishing - Integration Strategy

www.sportfishingmag.com [cached]

Versions of these units with full-color, daylight VGA displays are on the horizon, but according to Raytheon marketing manager Craig Cushman, the side-by-side display will probably remain the only combined viewing option."The average recreational boater needs information presented as uncomplicated and easy to understand as possible," says Cushman.


Sport Fishing - Integration Strategy

www.sportfishingmag.com [cached]

Versions of these units with full-color, daylight VGA displays are on the horizon, but according to Raytheon marketing manager Craig Cushman, the side-by-side display will probably remain the only combined viewing option."The average recreational boater needs information presented as uncomplicated and easy to understand as possible," says Cushman.


Sport Fishing - Integration Strategy

www.sportfishingmag.com [cached]

Versions of these units with full-color, daylight VGA displays are on the horizon, but according to Raytheon marketing manager Craig Cushman, the side-by-side display will probably remain the only combined viewing option."The average recreational boater needs information presented as uncomplicated and easy to understand as possible," says Cushman.


SoundingsOnline

www.soundingsonline.com [cached]

Craig Cushman, Raytheon's global marketing communications director, agrees."The new electronics and PC-based systems are as reliable as you can get, and they're easy to use," he says."But even so, I think people should know dead reckoning and the other basics.That's common sense.But maybe it's being overlooked by some people.You always want a backup."

Back to school
...
And soon a majority of boaters could be sitting at home (or work) with a laptop planning out next weekend's cruise, says Cushman.
They'll have records of past trips, trends in weather, local tides and currents, even favorite destinations to review.Proposed courses can be plotted and saved."Then you can take it down to your boat, plug in to our SeaTalk software, and it becomes an onboard instrument," he says."It's the ultimate planning tool."

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