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Last Update

2005-03-04T00:00:00.000Z

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Background Information

Employment History

Original Equipment Manufacturing Sales Manager
Johnson Outdoors Inc.

Media Marketing Manager
Garmin Ltd.

Interactive and Media Marketing Manager
Garmin Ltd.

Website and Ebusiness
Garmin Ltd.

Global Marketing Manager
Raymarine Inc

Global Marketing Communications Director
Raymarine Inc

Dealer Programs
Raymarine Inc

OEM Sales Manager
Minn Kota

The Marine Electronics Group

Education

bachelor
business marketing
Plymouth State College

Web References (14 Total References)


RACINE, Wis. - The Marine ...

www.boatingindustry.com [cached]

RACINE, Wis. - The Marine Electronics Group of Johnson Outdoors, Inc. has named Craig Cushman as original equipment manufacturing sales manager for Minn Kota and Humminbird, the company reported recently.

In this newly created position, Cushman will oversee sales and marketing activities directed toward incorporating trolling motors and fishfinders as original equipment by boat builders in the fishing and boating industry.
"As an avid boater and angler, Craig has a strong understanding of our product technologies and applications," director of Marketing Judy Douglas said.
...
Cushman brings more than ten years of related sales and marketing experience to his new post. Prior to joining the Marine Electronics Group, he served as media marketing manager for Garmin International.


FLW Outdoors

ttt.flwoutdoors.com [cached]

"It's a pretty neat deal," said Craig Cushman, interactive and media marketing manager for Garmin International.


Minn Kota Motors - What's New - Press Releases

www.minnkotamotors.com [cached]

Craig Cushman Named as OEM Sales Manager For Minn Kota® and Humminbird®Minn Kota Motors - What's New - Press Releases

...
Craig Cushman Named as OEM Sales Manager For Minn Kota® and Humminbird®
RACINE, Wis. (March 2004) - The Marine Electronics Group of Johnson Outdoors, Inc. has named Craig Cushman as Original Equipment Manufacturing (OEM) Sales Manager for Minn Kota® and Humminbird®.In this newly created position, Cushman will oversee sales and marketing activities directed toward incorporating trolling motors and fishfinders as original equipment by boat builders in the fishing and boating industry.
,As an avid boater and angler, Craig has a strong understanding of our product technologies and applications,, Director of Marketing Judy Douglas said. ,His product knowledge coupled with his extensive marine sales and marketing experience make him well qualified to manage this important channel of trade for us.,
Cushman brings more than ten years of related sales and marketing experience to his new post.Prior to joining the Marine Electronics Group, he served as Media Marketing Manager for Garmin® International and prior to that was Global Marketing Manager for Raymarine®.
Cushman is a native of Merrimack, New Hampshire, and attended Plymouth State College where he received a bachelor,s degree in business marketing.


SoundingsOnline

www.soundingsonline.com [cached]

Craig Cushman, Raytheon's global marketing communications director, agrees."The new electronics and PC-based systems are as reliable as you can get, and they're easy to use," he says."But even so, I think people should know dead reckoning and the other basics.That's common sense.But maybe it's being overlooked by some people.You always want a backup."

Back to school
...
And soon a majority of boaters could be sitting at home (or work) with a laptop planning out next weekend's cruise, says Cushman.
They'll have records of past trips, trends in weather, local tides and currents, even favorite destinations to review.Proposed courses can be plotted and saved."Then you can take it down to your boat, plug in to our SeaTalk software, and it becomes an onboard instrument," he says."It's the ultimate planning tool."


Garmin: Media Gallery

www.garmin.org [cached]

OLATHE, Kan. - Garmin International Inc., a unit of Garmin Ltd. (Nasdaq: GRMN), a leading manufacturer of GPS-enabled navigation, communication and information devices, is pleased to announce the hiring of Craig Cushman as its Manager of Interactive and Media Marketing.

...
"We believe Craig is uniquely gifted to take Garmin to the next level by integrating these interactive capabilities with our current media buying, PR and online efforts."
Prior to joining the Garmin team, Cushman culminated six years with Nashua, N.H.-based Raytheon Marine Co. as Global Marketing Manager.During his tenure at Raytheon, he developed key relationships with boat manufacturers and increased awareness of the company and its dealer programs using Web-based solutions.Cushman's primary duties include development of Garmin's website into an e-business platform, which will better serve the company's aviation, marine and consumer electronics dealers.He will also oversee all media advertising, public relations and event marketing.

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