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2011-11-22T00:00:00.000Z

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Wrong Courtney Leddy?

Courtney Leddy

Member

Ketchum Inc

Direct Phone: (646) ***-****       

Email: c***@***.com

Ketchum Sports & Entertainment

Ketchum Inc

1285 Avenue Of The Americas Fourth Floor

New York, New York 10019

United States

Company Description

Headquartered in New York, Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC; www.omnicomgroup.com) is the tenth-largest public relations firm in the world with offices and affiliates in key capitals around the globe. ... more

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Background Information

Employment History

Vice President and Client Services Director, Ketchum Sports and Entertainment
Ketchum Inc

Vice President
Ketchum Sports Network

Web References (12 Total References)


Ketchum Perspectives

www.ketchumperspectives.com, 22 Nov 2011 [cached]

Courtney Leddy Vice President and Client Services Director, Ketchum Sports & Entertainment

...
Courtney has been a member of Ketchum Sports & Entertainment for over five years and has a wide range of experience in identifying strategic sports venues for clients, brokering effective sports sponsorships, and managing marketing campaigns at premier sports events, such as the Olympics, the US Open and NASCAR competitions. Her particular area of focus is overseeing entertainment PR and talent negotiation, and she has worked with a number of Ketchum account teams to identify and contract athlete spokespeople for client programming and secured athlete talent for such clients as Dr Pepper, Kellogg and Clorox.
Prior to joining Ketchum, Courtney was director of public relations for the AVP Pro Beach Volleyball tour and worked for the U.S. Ski and Snowboard Association, Xbox and MasterCard.


Ketchum Perspectives

www.ketchumperspectives.com, 22 Nov 2011 [cached]

Issues and crisis counselor James Donnelly discusses the pros and cons of citizen broadcasting during a crisis; Courtney Leddy, of Ketchum Sports & Entertainment, shares five guidelines for working with celebrity spokespeople in a social media environment; and Richard Griffiths, head of media strategy for Ketchum Pleon in London, talks about the need for media monitoring and engaging with customers before putting an executive spokesperson in front of the media.

...
By Courtney Leddy,
...
Courtney Leddy, who oversees entertainment PR and talent negotiation for Ketchum's Sports & Entertainment Network in the U.S., and Richard Griffiths, head of media strategy at Ketchum Pleon in London, share their insights on dealing with these questions in the use of celebrity spokespeople and executive spokespeople, respectively.
...
By Courtney Leddy,
...
Courtney Leddy Vice President and Client Services Director, Ketchum Sports & Entertainment
...
Courtney has been a member of Ketchum Sports & Entertainment for over five years and has a wide range of experience in identifying strategic sports venues for clients, brokering effective sports sponsorships, and managing marketing campaigns at premier sports events, such as the Olympics, the US Open and NASCAR competitions. Her particular area of focus is overseeing entertainment PR and talent negotiation, and she has worked with a number of Ketchum account teams to identify and contract athlete spokespeople for client programming and secured athlete talent for such clients as Dr Pepper, Kellogg and Clorox.
Prior to joining Ketchum, Courtney was director of public relations for the AVP Pro Beach Volleyball tour and worked for the U.S. Ski and Snowboard Association, Xbox and MasterCard.


Ketchum Perspectives

www.ketchumperspectives.com, 22 Nov 2011 [cached]

Issues and crisis counselor James Donnelly discusses the pros and cons of citizen broadcasting during a crisis; Courtney Leddy, of Ketchum Sports & Entertainment, shares five guidelines for working with celebrity spokespeople in a social media environment; and Richard Griffiths, head of media strategy for Ketchum Pleon in London, talks about the need for media monitoring and engaging with customers before putting an executive spokesperson in front of the media.


Ketchum Perspectives

www.ketchumperspectives.com, 22 Nov 2011 [cached]

Courtney Leddy, who oversees entertainment PR and talent negotiation for Ketchum's Sports & Entertainment Network in the U.S., and Richard Griffiths, head of media strategy at Ketchum Pleon in London, share their insights on dealing with these questions in the use of celebrity spokespeople and executive spokespeople, respectively.

...
By Courtney Leddy,


"He is spreading himself too ...

sports.yahoo.com, 24 Oct 2008 [cached]

"He is spreading himself too thin," says Courtney Leddy, a vice president with Ketchum Sports Network.

...
To resonate with the sport's fan base, better for him to stick to Wrangler jeans and Champion spark plugs and ditch AMP Energy Drink and Adidas, Leddy thinks.
One set of athletes that could see more commercial action in a struggling economy: retired legends. Marketers wary of doling out huge deals to those seen as hot properties may decide there's more bang for the buck in high-profile retirees that are respected by so much of the public , especially since their schedules aren't so tight these days. "They are more time-efficient and more cost-efficient," says Leddy, who counts Henry Aaron, Dave Winfield and Howie Long among the legends of the past who could be doing more.

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