Vice President of Marketing
is an industry veteran with depth of experience helping education companies to hone their market strategy, increase their visibility, drive revenue growth, and improve the strength of their brand.
Prior to joining Lexia in 2011, Collin was principal of the Haselton Group, a public relations and marketing consulting firm.
Prior to establishing the Haselton Group in 2007, Collin was Corporate Vice President of Communications for Houghton Mifflin Company, where he directed the company's public relations, branding, Web strategy and executive communications, in addition to leading cross-divisional efforts to improve sales strategies at the district level.
Before joining Houghton Mifflin, Collin developed public relations and marketing programs at several technology companies and served at a B-to-B public relations firm in the Boston area.
Collin's work in the education industry has twice been recognized by PR Week Magazine
, and he
has also spoken at the American Association of School Administrators
(AASA) National Conference on Education and at the Massachusetts Association of School Superintendents
(MASS) annual conference on the topic of district-based communications and crisis management.