Psychodrama Music Group
began in 1996 in the smoke - filled haze of Cliff Rigano's
one room apartment in Port Chester, New York.
Rigano was the singer in the newly-formed band Hinge, and was frustrated with his inability to get anyone to take a listen to the band. 'We were a new band, and had a large loyal following of fans and friends, but in retrospect once could say we weren't very good' admits Rigano. 'But I was more upset with the fact that we COULD have been the next Zeppelin, and we STILL couldn't get a call back from a promoter about a show!' Embracing the 'perception is reality' mindset, Rigano named the company after the passion that the business side of music seemed to emote. 'The responsibilities of management is a fate worse than death' Cliff states about his early years, 'but I wouldn't know what I would do without them'.
The hard work put in over the next 2 years paid off and Hinge became a local phenomenon, opening for bands like Anthrax, Vision of Disorder, Exodus, Flotsam and Jetsam, Nevermore, Orange 9mm, and may others and selling out venues like 7 Willow Street in Port Chester, CBGBs in NYC and the now defunct Continental on St Marks Place. 'All the same places that wouldn't speak to us as Hinge were tripping over themselves to set up a 'showcase' with the 'label' for their 'new signing' - it was comical, but incredibly effective' reminisces Rigano
At the same time, Rigano began to learn the industry and lay the foundation for what would be the PMG of today, signing local favorites Funky Espresso & Floor of Heads.
also saw the future, and in 1999 was one of the first labels to embrace the digital era with an unheard of digital distribution deal with fledgling company The Orchard.
From touring to marketing to artistic direction, Rigano
hands in it all, and was taking all this knowledge and experience to heart. 'Imagine being a band that came from a place with virtually no music scene to being on tour with Fear Factory at the height of their career as direct support.
At times, we couldn't believe it ourselves'.
Along with a very successful career as a touring artist and published songwriter with EMI, Rigano began to learn even more about the industry. 'When we came off the road from supporting 'TDSON', I was offered a job in the Marketing Department of Universal Records.
2 ½ years later and over a dozen gold and platinum plaques on his
decided to return to the performance side of the music industry in a partnership that would change the way things were done. 'I had no desire to sign a bad record deal and play VFW halls forever just because I wanted to play' he
states firmly, 'and I knew any deal we were going to take would have to challenge the way the business operated.
Deals were cut that would allow the band full creative and financial control of their own careers, and under Rigano
's watchful eye the band transformed into a come from behind success story that few can deny. 'Our 2001 release introduced us to the world, and our 2004 release solidified our position' says Rigano.