BENTON HARBOR, Mich. (April 2, 2007) - Maytag® brand announced today that Clay Jackson
of Richmond, Va., will be the next Maytag Repairman after conducting an extensive, open-to-the-public nationwide search.
As the new face of Maytag
will play a major role in revitalizing the 100-year-old Maytag brand and will help bring its unequaled tradition of quality and dependability to life.
More than 1,500 people participated in the audition process including professional actors, construction workers, salesmen and stockbrokers.
The two-month search included union casting calls, open auditions and mail-in submissions that were reviewed and evaluated by company representatives.
According to Jackson
decided to try out "on a whim" and attended the open audition in New York, focusing on bringing "something humorous and unexpected" to the character.
Having toured professionally after college, Jackson thought he had gotten acting out of his system when he left the theater in 2000.
"The opportunity to combine my love of acting with being a spokesperson for the Maytag brand was something I couldn't ignore," explained Jackson, who had been selling real estate for his family's agency for the last several years.
is the fourth person to portray the brand icon during its 40-year existence - but don't expect to see your father's Ol' Lonely®.
is perfect for our new take on the role.
energetic, young-at-heart and outgoing while still being dependable and reliable."
was unanimously chosen by the brand's executive search team as the spokesperson capable of bringing the core values of the Maytag
brand to life.
History of the Maytag
The character first appeared on American TV screens in 1967.
will be one of only four people to portray the Maytag
Repairman since its creation: Jesse White, who retired in 1988 after playing the part for 21 years; Gordon Jump, who retired in 2003 after starring in the role for 15 years; and Hardy Rawls, who took Jump's place in 2003.