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This profile was last updated on 5/8/14  and contains information from public web pages and contributions from the ZoomInfo community.

Director, Meetings and Events

WellPoint , Inc.
120 Monument Circle
Indianapolis, Indiana 46204
United States

Company Description: WellPoint, Inc. (WellPoint) is a health benefits company serving 35 million medical members, as of December 31, 2008. The Company is an independent licensee of the...   more
Background

Employment History

  • Travel Manager
    WellPoint , Inc.
  • Manager Strategic Sourcing-Travel
    WellPoint , Inc.
  • Manager, Corporate Travel-Worldwide
    Thomson Consumer Electronics
  • Manager of Worldwide Corporate Travel
    Thomson Consumer Electronics
  • Global Travel Manager
    Thomson Consumer Electronics
35 Total References
Web References
Cindy Heston is the Director ...
svbta.org, 8 May 2014 [cached]
Cindy Heston is the Director of Travel and Events for Indianapolis based WellPoint. Since joining the company 5 years ago, Cindy and her team of 5 have implemented a new booking tool, travel agency, expense tool, travel card, global mobility, strategic meetings management program and added events to her title. Cindy focuses on the strategic management of innovative supplier partners to elevate the corporate travel program to best in class. Selecting leading edge partners that work to succeed within the WellPoint culture ensures the optimal balance of service excellence and enhanced value to her internal client. She previously worked for 19 years as Global Travel Manager for Thomson/Technicolor and began her career in sales for US Airways. Business Travel News in 2013 named her a Best Practitioner for leveraging technology & one of the 25 Most Influential and in 2000 selected her as Travel Manager of the year. She was also selected as one of the Top 20 Changemakers in 2013, by Meetings.Net magazine.
Rather than exposing my program to ...
en.la.sabretravelnetwork.com, 31 July 2013 [cached]
Rather than exposing my program to additional costs and challenges, TruTrip will help me augment the strategic managed travel program I already have in place," said Cindy Heston, travel manager for WellPoint.
Rather than exposing my program to ...
www.getthere.com, 31 July 2013 [cached]
Rather than exposing my program to additional costs and challenges, TruTrip will help me augment the strategic managed travel program I already have in place," said Cindy Heston, travel manager for Wellpoint.
Rather than exposing my program to ...
www.sabre.com, 31 July 2013 [cached]
Rather than exposing my program to additional costs and challenges, TruTrip will help me augment the strategic managed travel program I already have in place," said Cindy Heston, travel manager for Wellpoint.
...
This entry was posted in Media Releases and tagged Chris Kroeger, Cindy Heston, corporate travel buyers, data management, GetThere, open bookings, Sabre, Sabre Red, Sabre technology, travel, travel data, travel management companies, travel marketplace, travel shopping, travel technology, TripCase, TruTrip, TruTrip Shop, TruTripHub, Wellpoint.
Cindy Heston, ...
www.businesstravelnews.com, 21 Jan 2014 [cached]
Cindy Heston, WellPoint
...
Cindy Heston
Director of Travel and Events
WellPoint
Although travel technology innovation traditionally moves more slowly on the corporate side than on the leisure side, WellPoint director of travel and events Cindy Heston has spurred such advancement by working with third-party suppliers to adapt their technology to better serve her company's needs.
Always keeping a close eye on trends in consumer-facing technology, Heston realizes that "airlines and hotels know our [internal] clients better than I know them," she said at BTN's Travel Management 2014 conference in December. "If I know them, I know their patterns to get ahead of them."
Knowing how frequent-flyer programs can alter booking behavior, for example, Heston sought to shift traveler booking behavior to consider the whole cost of a trip rather than merely the point-of-sale fare. Since elite frequent-flyer status brings such cost-saving perks as free checked baggage and lower change fees, she worked with her agency, Travelocity Business, and her booking tool, GetThere, to give travelers more freedom in booking with airlines with which they had status, even if it was not the lowest available fare.
With those same partners, Heston also transformed the hotel rate-auditing experience. By using a screen-scraping process when travelers book hotels, she began to gather data about properties that appeared in a search but were not selected. With that data, she can determine whether preferred properties were available at the preferred rate, giving her insight when hotels are fencing travelers out of preferred rates.
Besides proving that a buyer does not need a massive program to wield influence with travel suppliers, Heston's history of partnership also could serve as a model for travel management companies in the increasingly do-it-yourself travel realm.
"Competition will always be there," Heston said.
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