Among the new vendors on board is Cindy Hawkins, owner of Circle City Sweets.
, whose stand sells fresh baked goods, opened last month, undaunted by the market's recent history.
built Circle City Sweets
for several years before opening a stand in the historic market downtown.(IBJ Photo/ Perry Reichanadter)
Hawkins started Circle City Sweets 3-1/2 years ago.
For most of that time, she
shared space in a catering kitchen, slowly building up a clientele of restaurants, weddings, farmers' markets and wholesale customers.
A graduate of French pastry school in Chicago, she
initially worked other jobs on the side to support herself.
Now, Circle City Sweets
full-time gig, and the 700 square feet of space she's
renting in the market's southwest corner allows her
to sell Circle City Sweets
' cookies, tarts, pastries and tiramisu to individual customers.
invested $15,000 of her
own money to expand the business.
mom and a friend are her
So far, Hawkins
said, some days have been great, while others were slow.
There's a noticeable rise in the market's foot traffic on Wednesdays, connected to the popular farmer's market.
But Thursdays see an inevitable lull.
isn't waiting for the City Market's just-announced $4 million renovation to produce customers.
actively marketing Circle City Sweets
, an e-mail distribution list and word of mouth, emphasizing the taste of her
desserts, which she
gets up at 4:30 every morning to bake from scratch.
"Part of the reason I wasn't leery about coming here, we do a lot of marketing on our own," she
"Others have been scared to do that in the past, or just didn't do that."
has high hopes that the City Market has turned the corner and will soon attract more small businesses like Circle City Sweets
husband, for example, is exploring opening a fresh soup stand there.