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2015-12-12T00:00:00.000Z

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Wrong Cindy Freiman?

Cindy Freiman

Director of Marketing and Communications

Mortgage Hall of Fame Awards Night

Direct Phone: (416) ***-****       

Mortgage Hall of Fame Awards Night

Vancouver Convention Centre - East Building 999 Canada Place

Vancouver, British Columbia V6C 3C1

Canada

Find other employees at this company (3)

Background Information

Employment History

Director of Public Relations and Communications

Dominion Lending Centres Inc

Founding Editor

CMP

Editor

Key Media Pty Ltd

Web References (25 Total References)


"Something was missing," Cindy ...

landmarkfinance.com [cached]

"Something was missing," Cindy Freiman, director of marketing and communications at CAAMP, told hundreds of brokers in attendance at the opening ceremony.


"Something was missing," Cindy ...

landmarkfinance.com [cached]

"Something was missing," Cindy Freiman, director of marketing and communications at CAAMP, told hundreds of brokers in attendance at the opening ceremony.


"Something was missing," Cindy ...

landmarkfinance.com [cached]

"Something was missing," Cindy Freiman, director of marketing and communications at CAAMP, told hundreds of brokers in attendance at the opening ceremony.


"Something was missing," Cindy ...

www.equityrefinancemortgageloans.ca [cached]

"Something was missing," Cindy Freiman, director of marketing and communications at CAAMP, told hundreds of brokers in attendance at the opening ceremony.


Robert McLister | Mortgage Rates & Mortgage Broker News in Canada

www.canadianmortgagetrends.com [cached]

The rebranding initiative was led by Cindy Freiman, Director, Marketing and Communications, who acknowledged that one of the longstanding issues with CAAMP's name was that it didn't properly reflect the makeup of its members. When the AMP was created in 2004 it was thought all members would attain this professional mortgage accreditation, she said.

...
As to any concern over the price tag related to this move, Freiman said that inaction, and the continued alienation of more than 80% of the organization's membership, simply wasn't an option. "The cost of not fixing the issues through a rebranding far outweighs the actual cost - which works out to about the price of a Starbucks specialty coffee per member."
"We have been focusing all of our marketing efforts on promoting the value of a mortgage broker," Freiman added.

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