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2015-12-12T00:00:00.000Z

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Wrong Cindy Freiman?

Cindy Freiman

Director of Marketing and Communications

Mortgage Hall of Fame Awards Night

Direct Phone: (416) ***-****       

Mortgage Hall of Fame Awards Night

Vancouver Convention Centre - East Building 999 Canada Place

Vancouver, British Columbia V6C 3C1

Canada

Find other employees at this company (3)

Background Information

Employment History

Director of Public Relations and Communications
Dominion Lending Centres Inc

Founding Editor
CMP

Editor
Key Media Pty Ltd

Web References (21 Total References)


"Something was missing," Cindy ...

www.equityrefinancemortgageloans.ca [cached]

"Something was missing," Cindy Freiman, director of marketing and communications at CAAMP, told hundreds of brokers in attendance at the opening ceremony.


Robert McLister | Mortgage Rates & Mortgage Broker News in Canada

www.canadianmortgagetrends.com [cached]

The rebranding initiative was led by Cindy Freiman, Director, Marketing and Communications, who acknowledged that one of the longstanding issues with CAAMP's name was that it didn't properly reflect the makeup of its members. When the AMP was created in 2004 it was thought all members would attain this professional mortgage accreditation, she said.

...
As to any concern over the price tag related to this move, Freiman said that inaction, and the continued alienation of more than 80% of the organization's membership, simply wasn't an option. "The cost of not fixing the issues through a rebranding far outweighs the actual cost - which works out to about the price of a Starbucks specialty coffee per member."
"We have been focusing all of our marketing efforts on promoting the value of a mortgage broker," Freiman added.


The rebranding initiative was led by ...

www.canadianmortgagetrends.com [cached]

The rebranding initiative was led by Cindy Freiman, Director, Marketing and Communications, who acknowledged that one of the longstanding issues with CAAMP's name was that it didn't properly reflect the makeup of its members. When the AMP was created in 2004 it was thought all members would attain this professional mortgage accreditation, she said.

...
As to any concern over the price tag related to this move, Freiman said that inaction, and the continued alienation of more than 80% of the organization's membership, simply wasn't an option. "The cost of not fixing the issues through a rebranding far outweighs the actual cost - which works out to about the price of a Starbucks specialty coffee per member."
"We have been focusing all of our marketing efforts on promoting the value of a mortgage broker," Freiman added.


Cindy Freiman - May ...

www.canadianmortgagetrends.com [cached]

Cindy Freiman - May 2015

...
Cindy Freiman
Cindy Freiman was welcomed to the CAAMP team late last year in the newly-created Director of Marketing and Communications role. From this post, she communicates to members about the association's mission and information critical to the industry, including the launch of Mortgage Dashboard and Canadian Mortgage Trends 2.0. She specializes in the promotion of members, member companies and, most importantly, the broker channel. Most recently Cindy spearheaded a national Value of a Mortgage Broker consumer-awareness marketing campaign. Running throughout 2015, it will help drive the message that working with a mortgage broker is the best possible choice when seeking a mortgage. The campaign includes online, digital, display, mobile, Facebook and print advertising across Canada. Celebrating her 10th year in the Canadian mortgage brokering landscape, Cindy is the founding editor of CMP - having helped launch the magazine in 2006 and the Canadian Mortgage Awards in 2007. She also served for six years as Director of PR and Communications at Dominion Lending Centres where she spread the word about the company, then in its infancy.


"Something was missing," Cindy ...

www.equityrefinancemortgageloans.ca [cached]

"Something was missing," Cindy Freiman, director of marketing and communications at CAAMP, told hundreds of brokers in attendance at the opening ceremony.

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