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2016-04-28T00:00:00.000Z

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Wrong Cindy Freiman?

Cindy Freiman

Director of Marketing and Communications

Mortgage Professionals Canada (formerly CAAMP)

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Mortgage Professionals Canada (formerly CAAMP)

Background Information

Employment History

Canadian Mortgage Professional

Founding Editor

CMP

Director of Public Relations and Communications

Dominion Lending Centres Inc

Editor

KMI Publishing- Canadian Mortgage Professional

Web References (26 Total References)


cml Mortgages - Home

www.cmlmortgages.ca [cached]

The rebranding initiative was led by Cindy Freiman, Director, Marketing and Communications, who acknowledged that one of the longstanding issues with CAAMP's name was that it didn't properly reflect the makeup of its members. When the AMP was created in 2004 it was thought all members would attain this professional mortgage accreditation, she said.

...
As to any concern over the price tag related to this move, Freiman said that inaction, and the continued alienation of more than 80% of the organization's membership, simply wasn't an option. "The cost of not fixing the issues through a rebranding far outweighs the actual cost - which works out to about the price of a Starbucks specialty coffee per member."
"We have been focusing all of our marketing efforts on promoting the value of a mortgage broker," Freiman added.


cml Mortgages - Home

www.cmlmortgages.ca [cached]

The rebranding initiative was led by Cindy Freiman, Director, Marketing and Communications, who acknowledged that one of the longstanding issues with CAAMP's name was that it didn't properly reflect the makeup of its members. When the AMP was created in 2004 it was thought all members would attain this professional mortgage accreditation, she said.

...
As to any concern over the price tag related to this move, Freiman said that inaction, and the continued alienation of more than 80% of the organization's membership, simply wasn't an option. "The cost of not fixing the issues through a rebranding far outweighs the actual cost - which works out to about the price of a Starbucks specialty coffee per member."
"We have been focusing all of our marketing efforts on promoting the value of a mortgage broker," Freiman added.


Cindy Freiman is Director of ...

www.whichmortgage.ca [cached]

Cindy Freiman is Director of Communications & Public Relations for national mortgage brokerage and leasing firm Dominion Lending Centres. She can be reached at: 289-240-6322; cindy@dominionlending.ca


Association’s campaign draws attention to industry

landmarkfinance.com [cached]

"This is the largest scale consumer-direct campaign CAAMP has run to date for our entire broker membership," Cindy Freiman, director of marketing and communications told MortgageBrokerNews.ca in July.

When MortgageBrokerNews.ca originally spoke with Freiman, the ads had already received 4.5 million impressions.


"Something was missing," Cindy ...

landmarkfinance.com [cached]

"Something was missing," Cindy Freiman, director of marketing and communications at CAAMP, told hundreds of brokers in attendance at the opening ceremony.

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