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2015-06-30T00:00:00.000Z

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Wrong Cindy Freiman?

Cindy Freiman

Director

Marketing and Communications

Marketing and Communications

Background Information

Employment History

Director of Marketing and Communications
Canadian Association of Accredited Mortgage Professionals

Director of Communications and Publications
Dominion Lending Centres Inc

Founding Editor
CMP

Director, Marketing and Communications
Mortgage Hall of Fame Awards Night

Editor
KMI Publishing and Events Limited

Web References (21 Total References)


The rebranding initiative was led by ...

www.cmlmortgages.ca, $reference.date [cached]

The rebranding initiative was led by Cindy Freiman, Director, Marketing and Communications, who acknowledged that one of the longstanding issues with CAAMP's name was that it didn't properly reflect the makeup of its members. When the AMP was created in 2004 it was thought all members would attain this professional mortgage accreditation, she said.

...
As to any concern over the price tag related to this move, Freiman said that inaction, and the continued alienation of more than 80% of the organization's membership, simply wasn't an option. "The cost of not fixing the issues through a rebranding far outweighs the actual cost - which works out to about the price of a Starbucks specialty coffee per member."
"We have been focusing all of our marketing efforts on promoting the value of a mortgage broker," Freiman added.


The rebranding initiative was led by ...

www.cmlmortgages.ca, $reference.date [cached]

The rebranding initiative was led by Cindy Freiman, Director, Marketing and Communications, who acknowledged that one of the longstanding issues with CAAMP's name was that it didn't properly reflect the makeup of its members. When the AMP was created in 2004 it was thought all members would attain this professional mortgage accreditation, she said.

...
As to any concern over the price tag related to this move, Freiman said that inaction, and the continued alienation of more than 80% of the organization's membership, simply wasn't an option. "The cost of not fixing the issues through a rebranding far outweighs the actual cost - which works out to about the price of a Starbucks specialty coffee per member."
"We have been focusing all of our marketing efforts on promoting the value of a mortgage broker," Freiman added.


Robert McLister | Mortgage Rates & Mortgage Broker News in Canada

www.canadianmortgagetrends.com, $reference.date [cached]

The rebranding initiative was led by Cindy Freiman, Director, Marketing and Communications, who acknowledged that one of the longstanding issues with CAAMP's name was that it didn't properly reflect the makeup of its members. When the AMP was created in 2004 it was thought all members would attain this professional mortgage accreditation, she said.

...
As to any concern over the price tag related to this move, Freiman said that inaction, and the continued alienation of more than 80% of the organization's membership, simply wasn't an option. "The cost of not fixing the issues through a rebranding far outweighs the actual cost - which works out to about the price of a Starbucks specialty coffee per member."
"We have been focusing all of our marketing efforts on promoting the value of a mortgage broker," Freiman added.


The rebranding initiative was led by ...

www.canadianmortgagetrends.com, $reference.date [cached]

The rebranding initiative was led by Cindy Freiman, Director, Marketing and Communications, who acknowledged that one of the longstanding issues with CAAMP's name was that it didn't properly reflect the makeup of its members. When the AMP was created in 2004 it was thought all members would attain this professional mortgage accreditation, she said.

...
As to any concern over the price tag related to this move, Freiman said that inaction, and the continued alienation of more than 80% of the organization's membership, simply wasn't an option. "The cost of not fixing the issues through a rebranding far outweighs the actual cost - which works out to about the price of a Starbucks specialty coffee per member."
"We have been focusing all of our marketing efforts on promoting the value of a mortgage broker," Freiman added.


"Something was missing," Cindy ...

www.equityrefinancemortgageloans.ca, $reference.date [cached]

"Something was missing," Cindy Freiman, director of marketing and communications at CAAMP, told hundreds of brokers in attendance at the opening ceremony.

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