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This profile was last updated on 3/25/15  and contains information from public web pages and contributions from the ZoomInfo community.

Employment History

14 Total References
Web References
Cindy Freiman - May ... [cached]
Cindy Freiman - May 2015
Cindy Freiman
Cindy Freiman was welcomed to the CAAMP team late last year in the newly-created Director of Marketing and Communications role. From this post, she communicates to members about the association's mission and information critical to the industry, including the launch of Mortgage Dashboard and Canadian Mortgage Trends 2.0. She specializes in the promotion of members, member companies and, most importantly, the broker channel. Most recently Cindy spearheaded a national Value of a Mortgage Broker consumer-awareness marketing campaign. Running throughout 2015, it will help drive the message that working with a mortgage broker is the best possible choice when seeking a mortgage. The campaign includes online, digital, display, mobile, Facebook and print advertising across Canada. Celebrating her 10th year in the Canadian mortgage brokering landscape, Cindy is the founding editor of CMP - having helped launch the magazine in 2006 and the Canadian Mortgage Awards in 2007. She also served for six years as Director of PR and Communications at Dominion Lending Centres where she spread the word about the company, then in its infancy.
"We track how many people sign ..., 17 Sept 2013 [cached]
"We track how many people sign up for the pool under each individual agent through a banner on their website (and) each agent can also view a list of who has signed up for the pool," Cindy Freiman of Dominion Lending Centres told "We also have permission-based marketing through the sign-up that enables the agents to continue marketing to those who give their permission -- this has been a very successful tracking device for us."
It's a way for the brokerage to not only connect with potential clients but to strengthen the brand as well - by tapping into a passion shared by many Canadians.
"The free hockey pool is just one more way Dominion Lending Centres is reaching out directly to Canadians and building our brand and, to date, it is an extremely effective marketing and branding tool," Freiman said.
This is the second installment of DLC's hockey pool and the first to be held during the regular season.
"Our first pool, which was a playoff pool for last season, saw more than 12,000 Canadians sign up across the country," Freiman said.
"Many agents are also holding their own pools within this pool and awarding additional prizes for their mini-pools," Freiman said.
DLC scoring clients with playoff pool, 16 April 2013 [cached]
"They're so excited," says Cindy Freiman, director of public relations and communications for Dominion Lending Centres. "Every agent who has a website gets the hockey pool, and the customer can go to that broker's website." The free Canada-wide Playoff Hockey Pool (excluding Quebec) has more than $27,000 in prizes up for grabs, featuring a $10,000 grand prize, hockey jerseys, HDTVs, iPads and gift cards. "It is something brokers can offer their client without asking them for something, or trying to sell them a product," says Freiman.
"I'm excited that I have Leafs' players to choose from this year," says the Ontario-based Freiman, adding that DLC had to hold a second webinar on Monday for brokers due to the popularity of those wishing to participate in the pool. DLC employees are not eligible to win prizes, but Freiman is excited to participated just for the fun of it.
Cindy Freiman on 17/04/2013 1:27:01 PM
Hi Vince.
Dominion Lending Centres announces national support for Breakfast for Learning, 4 Sept 2012 [cached]
Cindy Freiman Director of Public Relations & Communications Dominion Lending Centres Inc Direct: 289-240-6322 E-mail: This e-mail address is being protected from spambots.
Cindy ..., 27 Jan 2014 [cached]
Cindy Freiman
Cindy Freiman Director, PR & Communications Dominion Lending Centres
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