"Barb and John provide an excellent combination of digital experience, CPG client relationships, and business development success," said Chuck Bolkcom, VP of Advertising Sales at Grocery Shopping Network.
"These very talented consultative sales experts partner with brands to reach grocery shoppers as they plan and execute their grocery shopping trip," said Chuck Bolkcom, VP of Advertising Sales.
Grocery Shopping Network Appoints Chuck Bolkcom to VP of Advertising Sales
Former Cynopsis Media
President and COO Brings Strong Industry Knowledge and Leadership Experience
MINNEAPOLIS-(BUSINESS WIRE)-Grocery Shopping Network, Inc. is pleased to announce the appointment of Chuck Bolkcom as Vice President of Advertising Sales.
In this newly established position, Chuck will oversee advertising sales, strategic sales, sponsorship sales, and all digital sales.
Grocery Shopping Network
is a marketing partner of retail grocery stores and their websites.
For brand advertisers, GSN
provides display advertising with insights based on loyalty card/shopper data, web behavior, and point of sale data.
Chuck will report directly to CEO Andy Robinson, his appointment took effect on December 2nd, 2009.
"We at GSN
are excited to have Chuck Bolkcom
join our team.
GSN looks forward to having Chuck combine his past media experience into one of the fastest growing verticals today, the grocery shoppers" commented Andy Robinson, CEO of Grocery Shopping Network.
has an inherent understanding of building businesses by understanding the needs of the clients within the channel; we are excited to have him join our organization as the leader of our advertising initiatives."
Mr. Bolkcom joins Grocery Shopping Network from Cynopsis Media, a Epublisher of television industry trade publications, where he was President and Chief Operating Officer.
Prior to holding that position, Chuck worked with Vuze, Inc., a broadband video content delivery network; PricewaterhouseCoopers LLP Media Advisory practice and Reed Business Information, where he ran RBI's Television Group.
Chuck's past multimedia experience spans over 2 decades and compliments Grocery Shopping Network and its wide range of offerings for shoppers which include recipes, nutritional content, videos, savings, personalized offers, coupons, and much more.
Grocery Shopping Network
has experienced exponential growth year over year since it was founded in 1996.
The company has driven the growth of available impressions within their network from 10 million a month to over 100 million a month from 2008 through the 2009 calendar year through the company's vigorous client acquisitions within the supermarket website category and the continued execution of their diverse business development program.
will manage this growth for digital advertising within the network.
Industry wide, there has been incredible growth in the digital grocery vertical due to the state of the economy and grocery shoppers desire to save money.
Chuck Bolkcom, VP of Advertising Sales, exclaimed "I'm excited to join a team that has built the unique ability to reach grocery shoppers at the moment of decision - as they plan their shopping and are immersed in information and offers from brands.