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2016-02-13T00:00:00.000Z

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Wrong Christine Schaefer?

Ms. Christine Schaefer G.D.

Vice President of Marketing

DLT Solutions , Inc.

Direct Phone: (571) ***-****       

Email: c***@***.com

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DLT Solutions , Inc.

13861 Sunrise Valley Drive Suite 400

Herndon, Virginia 20171

United States

Company Description

DLT is a leading technology partner to the federal, state and local government, education, utilities and healthcare markets. For more than 25 years, the company's dedication to helping the public sector make smart technology choices and simplify their tec ... more

Find other employees at this company (473)

Background Information

Employment History

Chief Marketing Officer

ThreatConnect , Inc

Vice President, Product, Marketing and Learning

Salsa Labs Inc

Education

Bachelor

Business Administration in Marketing

Marymount University

M.S.

Sociology

Auburn

Master's of Science degree

Sociology

Auburn University

Web References (198 Total References)


Events | Northern Virginia Technology Council

www.nvtc.org [cached]

Adam B. Needles, | Mary Beth Cockerham, | Kristopher J. Lichter, | Patricia Davis-Muffett, | Christine Schaefer, | David Wiseman,

...
Christine Schaefer Vice President of Marketing DLT Solutions
In her more than fifteen years of experience, Christine Schaefer has had proven success in B2B and B2G marketing and public relations, most often in the information technology industry. Most recently, Christine has used her expertise to drive demand for the products and services of DLT Solutions and its vendor partners including Autodesk, Google, NetApp, Oracle, Red Hat and Symantec, among others. As the vice president of marketing at DLT, Christine oversees a team of marketing professionals, who are organized in an agency-like fashion to support the company's six different sales divisions. She is numbers and results driven in her current role, creating entire systems to transform marketing from an art to a science. She also designed and now oversees the entry-level Corporate Sales Associate Program at DLT, an on-the-job training program for all entry-level sales associates joining the company.
Christine's agency-like model at DLT is no coincidence. She has been heavily influenced by her prior experience in public relations and B2B marketing. Immediately prior to DLT, Christine worked for the marketing and public relations agency Stackig (acquired by TMP Worldwide) as an account executive for various telecom and IT clients including Tekelec and Wisor Telecom (recently acquired by Synchronoss Technologies). In her distant past, she worked for a small, commercial printing firm advising clients on their marketing communications and direct mail programs. Christine graduated cum laude from Marymount University with a Bachelor's in Business Administration in Marketing. She also completed her Master's of Science degree in Sociology at Auburn University. She believes that her practical classes at Marymount and her deep-dive into research and statistics at Auburn also heavily influenced her numbers-centric, factory-like approach to marketing and demand generation.


DLT In The News | DLT Solutions

www.dlt.com [cached]

Power 100: The Most Powerful Women Of The Channel: VP of Marketing, Christine Schaefer 2010-07-27

...
DLT Solutions' Christine Schaefer on the Benefits of Cross-Training Your Marketing Team 2010-07-26


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blogs.dlt.com [cached]

"We had published a compilation of case studies in the past as a newsletter called D3," says Christine Schaefer, VP Marketing, DLT Solutions.


2011

www.techimage.com [cached]

When Christine Schaefer joined value-added reseller DLT Solutions nine years ago, the firm did not have a strong reputation for proactive sales and marketing in the channel. Today, DLT is recognized as one of the Top 100 Government Contractors, and has its pick from a crowd of 300 technology providers who pursue it annually. At a time when government spending grew at three to five percent annually, DLT grew from $504 million in 2008 to nearly $800 million in 2010.

What enabled the organization to transform itself from just another fulfillment reseller to a top government value-added reseller for many of the leading technology brands?
Schaefer, a CRN Power 100 Woman of the Channel and current Vice President of Marketing for DLT, agreed to share the steps to DLT's transformation in this channel marketing success story:
...
"The model wasn't healthy for business or for our long-term relationships," says Schaefer.
...
An agency veteran, Schaefer assembled a team to operate in agency-like fashion to support sales across the company's six divisions. The team was guided by numbers and results, and offered complete transparency to potential partners, providing a clear differentiator for DLT.
"Because we know our marketing has value, we now look for and promise a certain level of exclusivity to partners," says Schaefer.
...
"Marketing is not a profit center," says Schaefer.


DLT Success Story: Marketing Differentiates VAR and Manufacturing Partners

www.techimage.com [cached]

When Christine Schaefer joined value-added reseller DLT Solutions nine years ago, the firm did not have a strong reputation for proactive sales and marketing in the channel. Today, DLT is recognized as one of the Top 100 Government Contractors, and has its pick from a crowd of 300 technology providers who pursue it annually. At a time when government spending grew at three to five percent annually, DLT grew from $504 million in 2008 to nearly $800 million in 2010.

What enabled the organization to transform itself from just another fulfillment reseller to a top government value-added reseller for many of the leading technology brands?
Schaefer, a CRN Power 100 Woman of the Channel and current Vice President of Marketing for DLT, agreed to share the steps to DLT's transformation in this channel marketing success story:
...
"The model wasn't healthy for business or for our long-term relationships," says Schaefer.
...
An agency veteran, Schaefer assembled a team to operate in agency-like fashion to support sales across the company's six divisions. The team was guided by numbers and results, and offered complete transparency to potential partners, providing a clear differentiator for DLT.
"Because we know our marketing has value, we now look for and promise a certain level of exclusivity to partners," says Schaefer.
...
"Marketing is not a profit center," says Schaefer.

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