Christine Cadena Christine Cadena, Senior Vice President, Multicultural Initiatives, The Walt Disney Studios In her current role as SVP, Multicultural Initiatives, Christine Cadena is responsible for strategy, measurement and implementation of all diversity and inclusion initiatives across functional areas of The Disney Studio. Over the past 22 years, Christine has held progressive roles within The Walt Disney Company, including merchandising and product development, creative and marketing and most recently, as SVP, Synergy and Franchise Development for The Disney Studio. Prior to coming to Disney, she began her career as a buyer and product development executive for Nordstrom. A native of Los Angeles, Christine is a graduate of UCLA and resides in Silverlake with her 3 children.

Christine Cadena The Walt Disney Studios > Executive Details: Christine Cadena The Walt Disney Studios Christine Cadena Christine Cadena Senior Vice President, Multicultural Initiatives, The Walt Disney Studios In her current role as Senior Vice President for Multicultural Initiatives, Christine Cadena is responsible for strategy, measurement and implementation of all diversity and inclusion initiatives across functional areas of The Walt Disney Studios. Over the past 19 years, Cadena has held progressive roles within The Walt Disney Company including: creative, marketing, merchandising, and product development at The Disney Store and most recently as Senior Vice President, Synergy and Franchise Development for The Walt Disney Studios. Prior to joining Disney, Cadena began her career as a buyer and Product Development Executive for Nordstrom. A native of Los Angeles, Cadena is a graduate of UCLA.

Christine Cadena Senior Vice President, Multicultural Initiatives, The Walt Disney Studios

Christine Cadena, Walt Disney Studios Also read: leadership, executive women, The Walt Disney Co., multicultural, immigrant With the ink still wet on her bachelor's degree in communications from UCLA, Christine Cadena landed her first job at Nordstrom, where the relationship-building, product-development, consumer-marketing and sourcin... More>

Christine Cadena, Walt Disney Studios With the ink still wet on her bachelor's degree in communications from UCLA, Christine Cadena landed her first job at Nordstrom, where the relationship-building, product-development, consumer-marketing and sourcing skills she honed paved the way for a successful 20-year career at The Walt Disney Co., No. 33 in The DiversityInc Top 50 Companies for Diversity®. "The commitment to guest service was also the ideal training ground for my career at Disney," she recalls. Her Disney career began at Disney Store and led to expanded marketing, merchandising and creative responsibilities. In January, Cadena was appointed to the newly created position of senior vice president of multicultural initiatives at Walt Disney Studios, responsible for strategy, measurement and implementation of diversity and inclusion initiatives across all of the studio's functions. This includes HR, creative development, marketing, theatrical productions, music, and home-entertainment products, as well as distribution "where we really touch the customer," she says. Although still in the strategic-planning stages, one of her first multicultural initiatives was an integrated Latino marketing campaign of "Toy Story 3" that "not only spanned publicity, we looked at every aspect of the business to create unique messaging," she says. Reporting a strong box-office opening weekend, "our Hispanic campaign definitely played a role." Beyond her customer-driven talents, what makes Cadena ideal for this diversity-management role is her diversity of thought and experience. "I see myself as more than a Japanese-American woman," says Cadena. With the ink still wet on her bachelor's degree in communications from UCLA, Christine Cadena landed her first job at Nordstrom, where the relationship-building, product-development, consumer-marketing and sourcing skills she honed paved the way for a successful 20-year career at The Walt Disney Co., No. 33 in The DiversityInc Top 50 Companies for Diversity®. "The commitment to guest service was also the ideal training ground for my career at Disney," she recalls. Her Disney career began at Disney Store and led to expanded marketing, merchandising and creative responsibilities. In January, Cadena was appointed to the newly created position of senior vice president of multicultural initiatives at Walt Disney Studios, responsible for strategy, measurement and implementation of diversity and inclusion initiatives across all of the studio's functions. This includes HR, creative development, marketing, theatrical productions, music, and home-entertainment products, as well as distribution "where we really touch the customer," she says. Although still in the strategic-planning stages, one of her first multiculturalinitiatives was an integrated Latinomarketing campaign of "Toy Story 3" that "not only spanned publicity, we looked at every aspect of the business to create unique messaging," she says. Reporting a strong box-office opening weekend, "our Hispanic campaign definitely played a role." Beyond her customer-driven talents, what makes Cadena ideal for this diversity-management role is her diversity of thought and experience. "I see myself as more than a Japanese-American woman," says Cadena.