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Wrong Christina Goulding?

Prof. Christina Goulding

HQ Phone: +44 845 072 3333

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Birmingham University

142 Edgbaston Pk Road

Birmingham, West Midlands B15 2TY

United Kingdom

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Background Information

Employment History


University of Birmingham

PGR Director, Professor

Keele University


Academy of Marketing

Chair of Marketing

Coventry University


University of Wolverhampton


Member of Review Board
Emerald Group Publishing Limited

Member of Review Board

Web References (24 Total References)

Christina ... [cached]

Christina Goulding Marketing

Prof. Christina Goulding Marketing
Prof. Christina Goulding Marketing Subject Lead

Prof. Christina ... [cached]

Prof. Christina Goulding Marketing Subject Lead

Professor Christina Goulding ... [cached]

Professor Christina Goulding is the newly appointed Chair of Marketing at Coventry University Business School. A leading figure in the analysis of consumer behaviour and new forms of marketing, Christina is the author of "Grounded theory: a practical guide for management, business and market researchers" textbook; several book chapters, and numerous journal publications on consumer behaviour and identity. Her research interests range from analysing consumer museum experiences to the culture of dance clubs and rave consumption.

Christina Goulding - Keele University [cached]

Christina Goulding

Prof Christina Goulding

Economics and Management - Keele University [cached]

PGR Director (including EdD/DSW): Professor Christina Goulding

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