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Christina Goulding

Professor

University of Birmingham

HQ Phone:  +44 121 414 2773

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

University of Birmingham

Birmingham Research Park, Vincent Drive

Edgbaston, England,B15 2SQ

United Kingdom

Company Description

The University of Birmingham is a truly vibrant, global community and an internationally renowned institution. Ranked amongst the world's top 100 institutions, its work brings people from across the world to Birmingham, including researchers and teachers and m...more

Background Information

Employment History

PGR Director, Professor

Keele University


Chair of Marketing

Coventry University


Professor

Academy of Marketing


Professor

University of Wolverhampton


Affiliations

Emerald

Member of Review Board


Web References(26 Total References)


AM2017 Doctoral Colloquium - Academy of Marketing

www.academyofmarketing.org [cached]

Professor Christina Goulding, University of Birmingham


keele.ac.uk

Christina Goulding
Marketing Prof. Christina Goulding Marketing Prof. Christina Goulding Marketing Subject Lead


keele.ac.uk

Prof. Christina Goulding
Marketing Subject Lead


www.academyofmarketing.org

Professor Christina Goulding is the newly appointed Chair of Marketing at Coventry University Business School.
A leading figure in the analysis of consumer behaviour and new forms of marketing, Christina is the author of "Grounded theory: a practical guide for management, business and market researchers" textbook; several book chapters, and numerous journal publications on consumer behaviour and identity. Her research interests range from analysing consumer museum experiences to the culture of dance clubs and rave consumption.


Christina Goulding - Keele University

www.kis.keele.ac.uk [cached]

Christina Goulding
Prof Christina Goulding


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