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Christina Goulding

Professor

Birmingham University

HQ Phone:  +44 845 072 3333

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Birmingham University

142 Edgbaston Pk Road

Birmingham, West Midlands,B15 2TY

United Kingdom

Find other employees at this company (16,451)

Background Information

Employment History

Professor

University of Birmingham


PGR Director, Professor

Keele University


Professor

Academy of Marketing


Chair of Marketing

Coventry University


Professor

University of Wolverhampton


Affiliations

Emerald Group Publishing Limited

Member of Review Board


Emerald

Member of Review Board


Web References(24 Total References)


keele.ac.uk

Christina Goulding
Marketing Prof. Christina Goulding Marketing Prof. Christina Goulding Marketing Subject Lead


keele.ac.uk

Prof. Christina Goulding
Marketing Subject Lead


www.academyofmarketing.org

Professor Christina Goulding is the newly appointed Chair of Marketing at Coventry University Business School.
A leading figure in the analysis of consumer behaviour and new forms of marketing, Christina is the author of "Grounded theory: a practical guide for management, business and market researchers" textbook; several book chapters, and numerous journal publications on consumer behaviour and identity. Her research interests range from analysing consumer museum experiences to the culture of dance clubs and rave consumption.


www.kis.keele.ac.uk [cached]

Christina Goulding
Prof Christina Goulding


www.keele.ac.uk [cached]

PGR Director (including EdD/DSW): Professor Christina Goulding


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