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This profile was last updated on 5/10/14  and contains information from public web pages and contributions from the ZoomInfo community.

Prof. Christina Goulding

Wrong Prof. Christina Goulding?

Position In Marketing Subject Lea...

Phone: +44 *** *******  HQ Phone
Local Address:  United Kingdom
Keele University
Science & Business Park
Staffordshire st5 5bg
United Kingdom

Company Description: 3. Keele University was founded in 1949 to promote interdisciplinary and multi-disciplinary scholarship and makes a distinctive contribution to higher education by...   more

Employment History

24 Total References
Web References
Christina ..., 10 May 2014 [cached]
Christina Goulding Marketing
Prof. Christina Goulding Marketing
Prof. Christina Goulding Marketing Subject Lead
Prof. Christina ..., 10 May 2014 [cached]
Prof. Christina Goulding Marketing Subject Lead
Economics and Management - Keele University, 24 April 2014 [cached]
PGR Director (including EdD/DSW): Professor Christina Goulding
Staff profiles, 25 Aug 2010 [cached]
Professor Christina Goulding
Out of Darkness Cometh Research Light, 17 May 2009 [cached]
But for Professor Christina Goulding it was the ideal event to begin researching the dark side of consumption. And her findings have been very surprising.
Professor Goulding, of the Department of Marketing and Economics at the University of Wolverhampton Business School, is a leading figure in the analysis of consumer behaviour and new forms of marketing.
Professor Goulding discovered a surprisingly welcoming atmosphere, with relaxed, cheerful groups of people aged up to 80 who were willing to give up hours of their time to talk to her.
Examining the notion of consumption and performance, Professor Goulding uncovered a 'star' system of Goth 'performers' at the festival. Some simply favoured black clothing, while others spent thousands on original Victorian attire or created a whole 'vampire' look, with contact lenses, fangs and top hat and tails, revelling in the attention and happily posing for tourists' pictures.
The Goths enabled her to examine aesthetics and consumption, with modern identities drawing on notions from the past.
Professor Goulding, who is based at the Management Research Centre, has worked for the University of Wolverhampton for 19 years and her research has developed from her early interests. Her PhD researched consumer behaviour, examining the heritage boom and looking at how people consume the past. She is one of the founding members of the critical marketing group, which emerged from an Economic and Social Research Council funded seminar series.
Professor Goulding works closely with colleagues at other institutions and has supervised a diverse range of PhD students, looking at topics such as tattoos, including the notion of permanent branding and being part of a community.
While Professor Goulding has not become quite so embedded with her subjects, she says she can see what attracts people to the Goth culture and has been fascinated by how it cuts across class, race and gender.
Even though her trips to Whitby have led her away from her original theme of the consumption of death and mortality, this is still something she plans to research further. And she's not ruling out the possibility that some of her Gothic connections may yet assist her in this area.
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