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Mr. Christiano Freire

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Background Information

Employment History

Commercial Director

Frefer S.A. Ind. Com. de Ferro e Aço

Chief Executive Officer

Frefer S.A. Ind. Com. de Ferro e Aço


Frefer S.A. Ind. Com. de Ferro e Aço



Fundação Instituto de Administração

Web References (5 Total References)

Domestic mills have been eyeing the ... [cached]

Domestic mills have been eyeing the international market to steer their flats prices, rather than applying prices based on how much they believe the domestic market can endure, the director of major steel distributor Frefer Metal Plus, Christiano Freire, said during an exclusive interview.

According to Freire, even with price hikes from mills of around 8-12% effective with March 1 orders, domestic flats prices are still about 12% less than those for imported material, making imports less attractive.
"Last year, steel distributors imported arbitrarily," Freire said. "In 2011, imports will only fill the demand that local supply cannot possibly meet."
Domestic mills will only raise prices when demand dictates, avoiding creating demand for imports, Freire said. The latest prices will depend on exchange rates, as well as international steel and iron ore prices.
Another price increase of 12% may come in June. Meanwhile, "the increases to be passed on to end users are expected to be higher than those applied by mills, since we need to expand our margins," Freire said.
Freire noted 2010 was unusual for the Brazilian steel market. There was strong demand post-economic crisis and also a big difference between imported and domestic prices. However, local mills did not believe distributors and end users would resort to imports.
"When a distributor began to import at lower prices, the others followed suit," Freire said. Suddenly, imports increased from about 100,000 tonnes/month to nearly 400,000 t/month in mid-2010, totaling 4m t in 2010 - roughly the output of a new mill, he stressed.
Consequently, with excess supply, prices fluctuated and inventories overflowed to the record high of 4.1 months of sales in December. Brazilian mills were forced to cut prices below market levels. "This move hurt companies' profits, but eliminated, in the short term, the fierce competition from imports," Freire said.

SBB Steel Markets Latin America 2008 [cached]

Mr Christiano Freire, Commercial Director, Frefer S.A.

The September steel price hike in ... [cached]

The September steel price hike in Brazil of about 12% by the largest producers is likely this year's last, according to Christiano Freire, the CEO of local distributor Frefer. Discuss | Bury |

Mr Christiano ... [cached]

Mr Christiano Freire

Mr Christiano Freire
Mr. Freire has a graduation in Business Management from Fundação Armando Alvares Penteado (FAAP) and an MBA from Fundação Instituto de Administração (FIA/USP). He worked at the tubemaker and steel products company TYCO until 2003, when he became President of FREFER, company created by his father.

Mr Christiano Freire, ... [cached]

Mr Christiano Freire, Frefer S.A.

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