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Mr. Chris Ullrich

Vice President of UX

Immersion Medical , Inc.

Direct Phone: (408) ***-****       

Email: c***@***.com

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Immersion Medical , Inc.

55 West Watkins Mill Road

Gaithersburg, Maryland 20878

United States

Company Description

About Immersion Medical ( Immersion Medical, Inc. designs, manufactures, and markets computer-based surgical simulation training systems ( worldwide. The medical and surgical simul ... more

Find other employees at this company (3)

Background Information

Employment History

Several Research and Engineering Roles

Virtual Technologies Inc.

Technical Lead

Flight Dynamics Analyst





University of British Columbia

bachelor's degree


University of Waterloo

Web References (65 Total References)

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Chris Ullrich, Vice President, User Experience, Immersion Corporation

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Chris Ullrich, Vice President, User Experience, Immersion Corporation

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Chris Ullrich, Vice President, User Experience, Immersion Corporation

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According to Chris Ullrich, vice-president for User Experience at Immersion Corporation, touch is a much more immediate sense than either sound or light because it loops in to a very old part of the brain that is basically reptilian. "It's a part of your brain from a long time ago, your defence mechanism.

Ullrich believes the best way to augment situational awareness is to combine the audio inputs with a haptic one. "Multi-modal is the way to go," he says. "Tactile added to sound is massively better than sound by itself. Though scientists have known about the power of the tactile for years, this awareness has only recently started making its way into the connected-car space. It is likely to shape up into a much larger participant as a force multiplier in different awareness augmentation applications in the near future.
Of course haptics has challenges of its own. Ullrich says that for multi-modal to work it has to be tightly synchronised with the sound input.

Immersion Corporation - Welcome to the Immersion Web Site [cached]

Mr. Chris Ullrich, Vice President, User Experience

As the Vice President of User Experience, Chris Ullrich is responsible for ensuring that haptic products and technologies designed and developed at Immersion are highly valued by users, application developers and OEM customers. A prolific inventor with more than 40 issued US patents and 80 pending in the areas of human computer interfaces, virtual reality, algorithms, novel actuation methods, user interfaces and touch apps, Mr. Ullrich is a key driver of innovation at Immersion. Since joining Immersion in 2000, Mr. Ullrich has worked to develop and bring new technologies to market, managed software research and development in 3D, directed the medical simulation engineering team and led the design and development of next generation surgical instruments. Prior to working at Immersion, he held several research and engineering roles at Virtual Technologies Inc. and Telesat Canada. He holds a M.Sc. in Mathematics from the University of British Columbia and a B.Math from the University of Waterloo.
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