Management | Catalina
EVP and General Manager, Catalina
As executive vice president of Catalina's Digital Solutions, Chris Henger serves as general manager of the company's interactive, precision media network.
team leverages actionable insights from the company's unequaled shopper data warehouse to develop, implement and measure strategic media and marketing campaigns for leading food, drug and mass marketers and advertisers.
Consumer-driven communications and applications are designed to engage shoppers and drive maximum brand performance- online and offline.
Most recently, Henger served as the senior executive charged with leading sales and operations for the Google Affiliate Network.
Henger joined the Google team in March of 2008 following the company's acquisition of DoubleClick Performics, an interactive marketing firm where he spent six years as a member of the company's executive management team.
As a respected expert in the digital media world, Henger
has spoken at numerous industry conferences including the Internet Retailer Conference, Direct Marketing Association's
Annual Conference, and Affiliate Summit.
Henger holds a bachelor's degree from Indiana University and earned his MBA from DePaul University.