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Wrong Chris Gheysens?

Chris T. Gheysens

President

Wawa Inc.

HQ Phone:  (610) 358-8000

Direct Phone: (610) ***-****direct phone

Email: c***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Wawa Inc.

260 West Baltimore Pike

Media, Pennsylvania,19063

United States

Company Description

Wawa, Inc., a privately held company, began in 1803 as an iron foundry in New Jersey. Toward the end of the 19th Century, owner George Wood took an interest in dairy farming and the family began a small processing plant in Wawa, PA in 1902. The milk business w... more

Find other employees at this company (4,771)

Background Information

Employment History

Position, Audit Practice

Deloitte & Touche LLP


Affiliations

National Association of Convenience Stores

Board Member


American Red Cross

Board of Directors for the Southeastern Pennsylvania Chapter


Federal Reserve System

Member of the Economic Advisory Committee


The Children's Hospital of Philadelphia

Member, Board


Education

Saint Augustine Preparatory School


B.S.

Accountancy

Villanova University


M.B.A.

St. Joseph's University


St. Joe's MBA

The Villanova


Web References(170 Total References)


Wolfgang Puck Receives Foodservice Industry's Top Honor

www.prnewswire.com [cached]

Retail & Specialty Foodservice:Chris Gheysens, President & CEO, Wawa Inc. (nominated by Nestlé Professional)


November 2014 | University Press Club

www.universitypressclub.com [cached]

Chris Gheysens, CEO of WaWa Inc., welcomed everyone to the new store and commented that the store's bathroom was "beautiful," while Mayor Liz Lempert appreciated that the store sold kale and quinoa salad.


East Market Builds Leasing Momentum Announcing Wawa as Latest Retail Tenant - East Market

www.eastmarket.com [cached]

Echoing those comments, Chris Gheysens, President and CEO of Wawa, Inc., said, "Our commitment to investing in the communities we serve is at the heart of the Wawa Way.


A Great First Impression | CBX

www.cbx.com [cached]

The fact that Wawa's leap of almost 1,000 miles south of its traditional markets has met or exceeded all expectations is "frankly humbling," Wawa President and CEO Chris Gheysens said in an exclusive interview with Convenience Store News.
"From the beginning, one of our mantras was that we had only one chance to make a great first impression," said Gheysens, who noted that the expansion has not been without its "learning experiences" for the company. "When you walk into the store, you see people making food, as well as digital signs romancing the offer," said Gheysens. "We've learned quite a bit," Gheysens noted. Gheysens told CSNews. "People love to engage with our brand," Gheysens said. "We measure all our advertising media and we feel the return we get on social media is one of the highest of any media we utilize," said Gheysens. In the future, he said Wawa will be more focused on doing product promotions online and through social media, but the ultimate aim of its social and digital media initiatives is to help the retailer "simplify our customers' daily life." Toward that end, Wawa is currently in the process of developing its first mobile app, which is expected to debut next year. "We're taking our time with this," cautioned Gheysens. "We want to integrate our app completely with the experience at the store level." Without getting into specifics, he ticked off some of the possible app components that would fulfill its mission: "We know that 70 percent of our customers have a smartphone," noted Gheysens. "And we know that a significant number of people at 4 p.m. don't know what they are having for dinner that evening. What Amazon.com has done to online retailing [in terms of speed of delivery and customizing offerings to customers] is going to happen to brick-and-mortar retailing. Mobile offers us the opportunity to do tailored marketing to customer-specific needs and to target offers to them that resonate better than anyone else's." Gheysens described Wawa as more of a "fast follower" than a leader in innovation. Nevertheless, the c-store retailer's decentralized innovation process has made it "very successful." Most of the focus of the past few years has been on product innovation, according to Gheysens. "But now, we are thinking more about the process of innovation with the aim of getting ideas through the pipeline faster," he said. So, in addition to the product innovation being explored in the food area, the company is also looking at innovation in customer technology. Gheysens expects product innovation will always be important, but customer technology and innovations in customer experience will be new areas that will extend and enhance the Wawa brand going forward. The leap into Florida was certainly the high point of the past year for Wawa. Gheysens believes Wawa has not only made a great first impression, but it is continuing to build brand awareness and satisfaction with customers for the long term.


blueananta.com

Wawa CEO Chris Gheysens and CMO Carol Jensen met with the Retail Leaders forum in April, 2016 in central London.


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