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This profile was last updated on 3/31/15  and contains information from public web pages and contributions from the ZoomInfo community.

Chris Fredericks

Wrong Chris Fredericks?

Executive Vice President, Corpora...

Local Address:  Los Angeles , California , United States

Employment History


  • B.A. , Business & Marketing
    California State University at Dominguez Hills
13 Total References
Web References
Executive Team | Cenoplex, 2 April 2014 [cached]
Chris Fredericks
VP Business Development
Chris Fredericks, 2 April 2014 [cached]
Chris Fredericks is the vice president of business development at Cenoplex. He brings more than 17 years of proven success in not only growing sales for service-led organizations, but also in relationship management as a foundational principle of corporate operations.
Balancing an aggressive effort to acquire new clients with exceptional service delivery, Chris identifies, evaluates and assists in the implementation of business development strategies and processes at Cenoplex. His mastery of synthesizing business-critical information to align client objectives is put to work crafting customized campaigns and partnerships that deliver on the promise of Cenoplex technology.
Previously, Chris was a founding partner and managing director at Media Makers LLC (a division of Williams Worldwide Television), an emerging leader in the field of branded entertainment, where he generated more than $100 million in gross sales by connecting major corporate sponsors with powerhouse entertainment properties including Cirque du Soleil, Van's Warped Tour, Sony Pictures and Clear Channel Entertainment.
Under his tenure, he led marquee accounts from Toyota and Dodge to Prudential, PerfectMatch and 1-800 Flowers, and was instrumental in the agency's frenetic growth as it expanded its presence across three continents with offices in New York, Beijing and the U.K.
Holding various executive positions at the Interpublic Group of Companies Inc. (NYSE:IPG), Chris honed his sales and business development pedigree by securing new advertisers for multichannel marketing campaigns across digital, radio, television and print. He rose up through the ranks at IPG to become the executive vice president and general manager of Initiative Media's promotional marketing services division where he grew billings three-fold while managing specialized marketing and loyalty programs across both digital and traditional media for clients that included Motorola, Disney, Warner Brothers, Verizon, FedEx, Darden Restaurants, Carl's Jr., CBS, University of Phoenix, and Boeing.
Chris Fredericks holds a B.A. in Business & Marketing from California State University at Dominguez Hills.
Cenoplex - Actionable Audio Messages, 27 July 2011 [cached]
Chris Fredericks, VP Business Development
Read More
Media Makers - Management, 30 Aug 2008 [cached]
Christopher M. Fredericks | Executive Vice President
Christopher M. Fredericks Executive Vice President
Chris Fredericks co-founded Media Makers LLC in 2002, after leaving Initiative Media Worldwide (formerly Western International Media Corporation) where he was the Senior Vice President / General Manager of the Motivational Incentives Group, the promotional marketing division of the corporation.
Under his tutelage, Motivational Incentives Group specialized in consumer promotions, continuity programs, sales incentives, sweepstakes, contests, promotional products and gifts, employee motivation opportunities, and direct marketing programs.During his ten-years at Initiative, he grew the division's billings seven-fold to $21 million annually.
Some of the many of clients Chris has worked with include: Disney, Warner Bros Studio Stores, Verizon, Foot Locker, Home Depot, Federal Express, Bell South, Darden Restaurants, CKE Enterprises / Carl's Jr., CBS, UPN, University of Phoenix, Raytheon, Hughes Electronics, and Boeing.
Chris, an avid yachtsman and a California native, with the exception of spending the first four years of his life in New York, received his Bachelor of Arts in Marketing with an emphasis in International Business from California State University at Dominguez Hills.
Media Makers - Contact, 30 Aug 2008 [cached]
Chris Fredericks (310) 998-5731 x. 244
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