Chris Doyle, Director of the Seattle-based Adventure Travel Trade Association attributes it partly to a desire for more "culturally authentic" experiences, and trips that satisfy a growing interest in health, wellness and ecology.
They returned to base to hear the first keynote speaker Chris Doyle, Executive Director (Europe) of the Adventure Travel Trade Association (ATTA) give the opening call to arms, by quoting the Secretary General of the United Nations World Tourism Organisation: "Adventure tourism is what tourism should be today, and definitely what tourism will be tomorrow".
Chris Doyle, executive director of the Adventure Travel Trade Association, describes "a well-known trend" in outdoor gear sales, wherein day packs take an increasing share of the pack market while technical overnight packs are a declining percentage of total sales.
"The same is true for heavy, extended-trip boots versus light boots," says Doyle.
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