Chris Doyle, APR Adventure Travel Trade Association (ATTA) Director and Editor, AdventureTravelNewsÔ
Active in road and mountain trail marathons, Chris Doyle
is a long-time enthusiast of adventure travel, with first-hand whitewater rafting, fly-fishing, backpacking, sea kayaking, mountain biking and mountaineering experience on four continents.Since 2004, Doyle has served as ATTA Director and Editor of AdventureTravelNewsÔ, and contributes to the organization's leadership, handles marketing and communications, and directs the ATTA's annual Adventure Travel World Summit events.
For nearly 20 years, he's
offered an array of strategic public relations and business expertise in the retail, technology, sports and outdoors, adventure travel, fashion, home furnishings and non-profit sectors.He's managed corporate reputations and developed extensive national awareness campaigns for retailers and manufacturers, supported the launch of six Internet concerns, worked extensively with trade organizations and industry analysts, launched numerous private-label product campaigns and managed consumer affairs crises.
As principal of Doyle Public Relations
handled media relations for Eagle Creek (www.eaglecreek.com), ExOfficio
(www.exofficio.com), Converse (www.converse.com), Gateway
, American Alpine Club
, and numerous others.Previously, Doyle led the dot-com marketing and public relations launch of Altrec.com, led public relations efforts at Eddie Bauer (www.eddiebauer.com), and handled corporate media and community relations for Recreational Equipment, Inc., (www.rei.com) and its adventure travel business, REI Adventures (www.reiadventures.com).
An award-winning public relations professional, Doyle
has actively maintained his Public Relations Society
of America accreditation (APR) status since 1996.