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This profile was last updated on 5/31/15  and contains information from public web pages and contributions from the ZoomInfo community.

General Manager - Whiskey Busines...

Beam Global Spirits & Wine
Phone: (847) ***-****  
Email: c***@***.com
Beam Inc.
510 Lake Cook Road
Deerfield , Illinois 60015
United States

Company Description: The "mission" for future development of GIS within Beam, Longest and Neff (BLN) is to maintain strong growth as a provider of high quality professional GIS...   more

Employment History

  • General Manager of U.S. Whiskies
    Beam Inc.
  • Bourbon Category Business Team General Manager
    Beam Inc.
  • Vice President Marketing, International Markets
    S.C. Johnson
  • Vice President - New Ventures
    S.C. Johnson


  • Bachelor of Arts degree , economics and political science
    Duke University
  • Master of Business Administration
    Marquette University
26 Total References
Web References
"We're excited about the growth potential ..., 19 Sept 2012 [cached]
"We're excited about the growth potential for the American whiskey category," says Chris Bauder, GM of U.S. Whiskies at Beam Global.
Jim Beam's Bauder thinks that as the bourbon boom continues we'll continue to see more distillers employ this type of production processes.
"Introduced in 2009, Red Stag has helped spark a surge for new, innovative whiskies infused with flavor, which is a whole new whiskey category that we hadn't seen before," says Bauder at Beam. "In addition to being unexpected, it brought new consumers to whiskey who previously had not considered brown spirits, and we are proud to have been the first to acknowledge and address this trend. In addition to Red Stag Black Cherry, we're excited to see how our new Red Stag expressions - Red Stag Honey Tea and Red Stag Spiced - are succeeding in the category. The original Red Stag Black Cherry sold an impressive 251,000 9-liter cases in 2011.
Since blazing a trail in this new category, there have been a number of flavored whiskies and whiskey liqueurs hit the market. Bauder expects to see further innovation and for the category to continue to grow aggressively.
Bauder of Jim Beam reports they have certainly seen growth and excitement around the rye whiskey segment.
According to Bauder, the distillery waited until it had the perfect whiskey to bottle as a single barrel. » Blog Archive » Beam Appoints Christopher Bauder Bourbon General Manager – American Whiskey News - whisky industry press releases, newsletters, events, tasting notes, bottlings and comments., 1 Aug 2011 [cached]
Deerfield, Ill. - August, 2011 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE: FO)] today announced the appointment of Christopher G. Bauder as the Bourbon Category Business Team (CBT) General Manager. In this role, Bauder will lead Beam's largest, top-performing spirits category and spearhead the continued growth of all bourbon brands in the U.S., including Jim Beam®, Maker's Mark®, Knob Creek® and Basil Hayden's®.
"With his extensive global brand building and sales experience, Chris Bauder is positioned to take our Bourbon portfolio to the next level," said Bill Newlands, Beam president, North America.
Before joining Beam, Bauder served as S.C. Johnson's Vice President Marketing, International Markets.
Bauder earned a Bachelor of Arts degree in economics and political science from Duke University and has a Master of Business Administration from Marquette University.
"We've led the category in flavor ..., 7 Oct 2014 [cached]
"We've led the category in flavor innovation in recent years with Red Stag by Jim Beam, Jim Beam Maple and Jim Beam Honey, but our latest flavor certainly turns up the heat," said Chris Bauder, General Manager of Whiskies at Beam Suntory.
We are attracting a more open-minded ..., 13 Jan 2015 [cached]
We are attracting a more open-minded and younger audience who really arent used to drinking scotch but would like to try it, says Chris Bauder, general manager of whiskeys at Beam Suntory, which has the unpeated single-malt Scotch whiskies Auchentoshan and Glen Garioch in its portfolio, both of which offer a smooth and mellow approach to scotch.
"Since its history making introduction in ..., 8 Oct 2013 [cached]
"Since its history making introduction in 2009, Red Stag has helped fuel rapid growth of flavor innovation in the category," said Chris Bauder, General Manager, Whiskies at Beam Inc.
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