"We're excited about the growth potential for the American whiskey category," says Chris Bauder, GM of U.S. Whiskies at Beam Global.
Jim Beam's Bauder
thinks that as the bourbon boom continues we'll continue to see more distillers employ this type of production processes.
"Introduced in 2009, Red Stag has helped spark a surge for new, innovative whiskies infused with flavor, which is a whole new whiskey category that we hadn't seen before," says Bauder at Beam.
"In addition to being unexpected, it brought new consumers to whiskey who previously had not considered brown spirits, and we are proud to have been the first to acknowledge and address this trend.
In addition to Red Stag Black Cherry, we're excited to see how our new Red Stag expressions - Red Stag Honey Tea and Red Stag Spiced - are succeeding in the category.
The original Red Stag Black Cherry sold an impressive 251,000 9-liter cases in 2011.
Since blazing a trail in this new category, there have been a number of flavored whiskies and whiskey liqueurs hit the market.
expects to see further innovation and for the category to continue to grow aggressively.
of Jim Beam reports they have certainly seen growth and excitement around the rye whiskey segment.
According to Bauder
, the distillery waited until it had the perfect whiskey to bottle as a single barrel.