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2017-03-02T00:00:00.000Z

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Wrong Christopher Bauder?

Christopher G. Bauder

General Manager of Whiskies

Beam Inc.

Direct Phone: (847) ***-****       

Email: c***@***.com

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Beam Inc.

510 Lake Cook Road

Deerfield, Illinois 60015

United States

Company Description

As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and ... more

Find other employees at this company (4,970)

Background Information

Employment History

Chief Executive Officer

Weiman Products LLC

General Manager Bourbons

Advertising Database Inc

Vice President Marketing, International Markets

SC Johnson companies

Education

Bachelor of Arts degree

economics and political science

Duke University

Master of Business Administration

Marquette University

Web References (30 Total References)


"We've led the category in flavour ...

www.thespiritsbusiness.com [cached]

"We've led the category in flavour innovation in recent years with Red Stag by Jim Beam, Jim Beam Maple and Jim Beam Honey, but our latest flavour certainly turns up the heat," said Chris Bauder, general manager of whiskies at Beam Suntory, which fully merged its portfolio last month following Suntory's acquisition of Beam Inc earlier this year.


Chris Bauder, General Manager ...

whiskycast.com [cached]

Chris Bauder, General Manager of Whiskies & Cognacs for Beam Suntory, during the Whiskies & Spirits Conference February 24, 2015 in New York City. Photo ©2015 by Mark Gillespie.

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Not true, according to Chris Bauder, general manager of Whiskies and Cognacs for Beam Suntory. During his keynote address at last Tuesday's Whiskies & Spirits Conference in New York City, Bauder pointed out that US whiskey sales have only risen in three of the last 25 years - the last three. By comparison, vodka sales have risen in 23 of the last 25 years and tequila sales have risen for 23 consecutive years. "When people ask if this is a trend that is going to continue, we think it has a very long runway," he said, citing recent sales figures showing growth among all sectors of the whisky industry.
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Listen to Mark Gillespie's interview with Chris Bauder:
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Before joining Beam in 2011, Bauder was a senior marketing executive at consumer goods giant S.C. Johnson & Co., and learned quickly that solving the perceived shortage of whisky isn't as simple as that for other products. "If you want more Windex, you put more chemicals and water together and you get more Windex," he said in an interview following his speech. "That was a revelation...wait a minute, how can this allocation be what it is," referring to small supplies of whiskies from Beam Suntory's distilleries and the need to balance global demand with short supply.
Bauder said Beam Suntory will invest hundreds of millions of dollars over the next several years to expand whisky production at all of its facilities worldwide, but cautioned consumers to expect more whiskies without age statements. "Everybody...Scotland, Japan, and the US are struggling with this, and one of the things that's been encouraging is brands like (The) Macallan which first did it have actually been quite successful because the liquid's good and the way they blend has actually given them a good taste, plus the concept around the naming has been really interesting to consumers."
"I think talking people away from age statements is helpful...it's an easy way to think older is better, but brands like Maker's Mark or Woodford Reserve haven't traded in age statements and they're doing just fine."
In 2014, Beam Suntory removed the 8-year-old age statement from its Jim Beam Black Bourbon and introduced the no-age-statement Laphroaig Select, and Bauder said that practice will be extended to Beam Suntory's Hibiki range this year. "You're going to see your first one coming in July of this year in the US, and they're going to be launching in April in Japan. Bauder also confirmed that Beam Suntory plans to expand its Japanese whisky portfolio across the US. In the past, Suntory and its US importers focused on a handful of major cities, but part of the reason for Suntory's $16 billion acquisition of Beam in 2014 was to expand the footprint for its Japanese whiskies as well as acquire new brands for global distribution.
Editor's note: This story has been updated to remove Chris Bauder's reference to a Yamazaki Sherry Cask bottling being planned for a US release in 2015.


WEIMAN PRODUCTS, LLC APPOINTS ...

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WEIMAN PRODUCTS, LLC APPOINTS CHRIS BAUDER AS CHIEF EXECUTIVE OFFICER WEIMAN PRODUCTS, LLC APPOINTS CHRIS BAUDER AS CHIEF EXECUTIVE OFFICER - Micro-Scientific Micro-Scientific

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WEIMAN PRODUCTS, LLC APPOINTS CHRIS BAUDER AS CHIEF EXECUTIVE OFFICER
WEIMAN PRODUCTS, LLC APPOINTS CHRIS BAUDER AS CHIEF EXECUTIVE OFFICER txsjaxon Press Release
WEIMAN PRODUCTS, LLC APPOINTS CHRIS BAUDER AS CHIEF EXECUTIVE OFFICER
GURNEE, IL, June 3, 2015-Weiman Products, LLC is pleased to announce that Chris Bauder has been appointed Chief Executive Officer of Weiman Products effective May 26th, 2015.
Chris succeeds Carl DeMasi, who joined Weiman Products in 1981 and was instrumental in developing
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"I am excited to have Chris join the team at Weiman. Chris is a proven leader and has experience in Operations and New Product Innovation. Chris embodies the spirit of Weiman, the passion and
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Chris has over 30 years of consumer and healthcare product experience working for Glaxo SmithKline, Schering Plough Consumer Healthcare, SC Johnson, and Beam Suntory. He has an excellent track record of team building, brand building, and new product innovation.
Chris joins us most recently from Beam Suntory, where he was Vice President and General Manager for the Whiskey Division for the past four years. He managed brands such as Jim Beam, Makers Mark, Knob Creek, and Canadian Club.
Prior to that, Chris spent 17 years with SC Johnson working in a variety of roles in both the North American and International businesses. While there he led the U.S. furniture care business, the Glade Air Care business, and held a variety of leadership positions in South America and Europe.
"Chris brings a wealth of knowledge to Weiman in almost all of the markets in which we participate. One of our core values is to always look for ways to improve. We enjoy working with the best people in our field to help us raise the bar. We're thrilled to have Chris on our team to continue the success
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Chris and everyone at Weiman to continue to build the company's success. "I would personally like
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WEIMAN PRODUCTS, LLC APPOINTS CHRIS BAUDER AS CHIEF EXECUTIVE OFFICER txsjaxon Press Release
WEIMAN PRODUCTS, LLC APPOINTS CHRIS BAUDER AS CHIEF EXECUTIVE OFFICER GURNEE, IL, June 3, 2015-Weiman Products, LLC is pleased to announce that Chris Bauder has been appointed Chief Executive Officer of Weiman Products effective May 26th, 2015. Chris succeeds Carl DeMasi, who joined Weiman Products in 1981 and was instrumental in developing and growing Weiman's [...]


Whiskies and Spirits Conference Homepage

www.whiskyconference.com [cached]

The day began with an inspirational presentation by Chris Bauder, General Manager and Vice President, Beam Suntory Whiskey & Cognac, who had much to say about the benefits of family values within a business, irrespective of its size and global footprint.


Chris Bauder, General ...

www.whiskyconference.com [cached]

Chris Bauder, General Manager and Vice President, Beam Suntory Whiskey & Cognac

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