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This profile was last updated on 8/14/14  and contains information from public web pages and contributions from the ZoomInfo community.

General Manager - Whiskey Busines...

Beam Global Spirits & Wine , Inc.
510 Lake Cook Road
Deerfield, Illinois 60015
United States

Company Description: We are committed to enhancing our position as an industry leader in social responsibility by promoting responsible consumption and by making ourselves accountable...   more

Employment History

  • General Manager of U.S. Whiskies
    Beam Global Spirits & Wine , Inc.
  • Bourbon Category Business Team General Manager
    Beam Global Spirits & Wine , Inc.
  • Vice President Marketing, International Markets
    S.C. Johnson
  • Vice President - New Ventures
    S.C. Johnson
  • General Manager, Whiskies
    Beam Inc.
  • General Manager Bourbons
    Advertising Database Inc
  • Bourbon Category Business Team General Manager
    Global Spirits & Wine


  • Bachelor of Arts degree , economics and political science
    Duke University
  • Master of Business Administration
    Marquette University
19 Total References
Web References
"We're excited about the growth potential ..., 19 Sept 2012 [cached]
"We're excited about the growth potential for the American whiskey category," says Chris Bauder, GM of U.S. Whiskies at Beam Global.
Jim Beam's Bauder thinks that as the bourbon boom continues we'll continue to see more distillers employ this type of production processes.
"Introduced in 2009, Red Stag has helped spark a surge for new, innovative whiskies infused with flavor, which is a whole new whiskey category that we hadn't seen before," says Bauder at Beam. "In addition to being unexpected, it brought new consumers to whiskey who previously had not considered brown spirits, and we are proud to have been the first to acknowledge and address this trend. In addition to Red Stag Black Cherry, we're excited to see how our new Red Stag expressions - Red Stag Honey Tea and Red Stag Spiced - are succeeding in the category. The original Red Stag Black Cherry sold an impressive 251,000 9-liter cases in 2011.
Since blazing a trail in this new category, there have been a number of flavored whiskies and whiskey liqueurs hit the market. Bauder expects to see further innovation and for the category to continue to grow aggressively.
Bauder of Jim Beam reports they have certainly seen growth and excitement around the rye whiskey segment.
According to Bauder, the distillery waited until it had the perfect whiskey to bottle as a single barrel. » Blog Archive » Beam Appoints Christopher Bauder Bourbon General Manager – American Whiskey News - whisky industry press releases, newsletters, events, tasting notes, bottlings and comments., 1 Aug 2011 [cached]
Deerfield, Ill. - August, 2011 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE: FO)] today announced the appointment of Christopher G. Bauder as the Bourbon Category Business Team (CBT) General Manager. In this role, Bauder will lead Beam's largest, top-performing spirits category and spearhead the continued growth of all bourbon brands in the U.S., including Jim Beam®, Maker's Mark®, Knob Creek® and Basil Hayden's®.
"With his extensive global brand building and sales experience, Chris Bauder is positioned to take our Bourbon portfolio to the next level," said Bill Newlands, Beam president, North America.
Before joining Beam, Bauder served as S.C. Johnson's Vice President Marketing, International Markets.
Bauder earned a Bachelor of Arts degree in economics and political science from Duke University and has a Master of Business Administration from Marquette University.
"Since its history making introduction in ..., 8 Oct 2013 [cached]
"Since its history making introduction in 2009, Red Stag has helped fuel rapid growth of flavor innovation in the category," said Chris Bauder, General Manager, Whiskies at Beam Inc.
Advertising Database Online, 5 April 2012 [cached]
Christopher Bauder GM Bourbons 847-444-7687 847-948-0395
Beam appoints bourbon manager - Drinks International - The global choice for drinks buyers, 17 Aug 2011 [cached]
Beam Global Spirits & Wine has appointed Christopher G. Bauder to the role of bourbon category business team (CBT) general manager.
In this role, Bauder will lead Beam's largest spirits category, which includes Jim Beam, Maker's Mark, Knob Creek and Basil Hayden's.
Before joining Beam, Bauder served as SC Johnson's vice president marketing, international markets.
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