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This profile was last updated on 5/13/14  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President , Account Services

Extraprise , Inc.
33 Arch Street 9th Floor
Boston, Massachusetts 02110
United States

Company Description: Extraprise is a leading systems integrator and business process outsourcer specializing in customer management. Our goal is to help clients find, win, and keep more...   more

Employment History


  • B.S. , Mechanical Engineering
    Worcester Polytechnic Institute
10 Total References
Web References
Press Releases Details, 14 Aug 2012 [cached]
"We designed Elsevier's nurturing campaign to not only establish value and loyalty around Elsevier's brand and products but also to re-engage dormant contacts in the database and continue interest and loyalty for their products among both customers and prospects," said Chris Baribeau, Practice Director, Marketing Services at Extraprise.
Press Releases Details, 28 Feb 2012 [cached]
"Extraprise extends the runway for marketers using Aprimo Marketing Studio On Demand," said Chris Baribeau, Director of Account Services at Extraprise.
Leadership - Extraprise, 4 Nov 2013 [cached]
Chris Baribeau
Vice President, Account Services
Chris has spent the majority of his career as a management consultant helping organizations drive revenue through multi-channel marketing campaigns. He is an expert at using analytical insight from customer information to understand customer needs, predict behavior, and create customer interaction strategies that improve a marketing organization's ability to generate qualified leads and have a measureable impact on revenue. He is responsible for managing Extraprise's client relationships and leading all engagements. His marketing strategy and analytic expertise, coupled with a deep understanding of marketing technology, automation and processes has made Chris a key factor in the success of our clients' marketing initiatives. Chris manages a team of marketing professionals and serves as a mentor for their development and growth as database marketing experts. Chris plays an active role in new business development and has been a key player in the fostering of new business within Extraprise's current account base. Prior to joining Extraprise, Chris was a marketing and customer intelligence consultant at IBM. Chris holds a B.S. in Mechanical Engineering from Worcester Polytechnic Institute.
Press Releases Details, 29 May 2012 [cached]
"By helping Elsevier with a holistic and comprehensive nurturing campaign, we were able to drive more timely prospect engagement," said Chris Baribeau, Practice Director, Marketing Services at Extraprise.
Press Releases Details, 27 Feb 2012 [cached]
Boston - February 27, 2012 - Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today announced Chris Baribeau, Extraprise Services Delivery Practice Director, will be a featured presenter and Aprimo expert at the Aprimo Marketing Summit 2012, in Las Vegas, February 28th- March 1st. Baribeau will share best practices and expert guidance in an Aprimo presentation on March 1st, highlighting how to effectively utilize SMS text messaging with Aprimo Marketing Studio On Demand to drive customer intelligence-based, multi-channel marketing campaigns to optimize value to buyers at the right time in the customer lifecycle.
Aprimo selected Extraprise to present at the Summit as a thought leader on integrating SMS text messaging into multi-channel marketing campaigns using Aprimo Marketing Studio On Demand. "We have found that our clients are very eager to include SMS messaging into their overall marketing strategy, but struggle with how do this effectively. Our best practices address strategy and execution," explains Baribeau. Multi-channel marketing, powered by sophisticated segmentation and lead scoring, allows prospects and leads to be engaged through their preferred communication channels. SMS text messaging is a valuable channel to re-engage dormant leads and connect with targeted audiences. Baribeau will present a product training, with Aprimo's Colleen Petitt, Director of Digital & Email Services, and Nick Tomasetti, Consulting Practice Leader of Interactive Marketing, on the SMS text messaging module in the Aprimo, followed by two business cases illustrating how Aprimo users have successfully launched SMS text messaging campaigns.
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